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研究生:黃于音
研究生(外文):Huang,Yu-Yin
論文名稱:以環境觀察及情感意象啟發創作構想之研究
論文名稱(外文):The Creativity Design Study of Inspiration from the Environmental Experience and Affective Image
指導教授:鄧建國鄧建國引用關係
指導教授(外文):Teng,Chien-Kuo
口試委員:唐玄輝盧禎慧
口試委員(外文):Tang,Hsien-HuiLu,Chen-Hui
口試日期:2012-07-18
學位類別:碩士
校院名稱:實踐大學
系所名稱:工業產品設計學系碩士班
學門:設計學門
學類:產品設計學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:中文
論文頁數:116
中文關鍵詞:城市意象情緒看板情感設計體驗設計應用程式
外文關鍵詞:City imageMood boardEmotional designExperience designApplication
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設計者時常將旅行中觀察到的景物與人文作為設計養分,本研究以設計者在旅行中的城市觀察為研究動機,進行設計流程與設計創作的探討,從旅行體驗、城市意象的觀察記錄、情感選擇與凝聚,發展為情感與回憶並存之產品設計,不僅是自我旅程的反思,同時期望能引起觀者共鳴。本研究結合產品創作與應用程式之概念原型為創作主軸,從香港旅行之設計案例出發進行設計分析,提出城市意象觀察的設計三步驟;其後轉換為應用程式的概念模型進而詮釋設計方法,經互動設計專家評估修正,最後再藉由蘭嶼旅行的設計案例作為檢驗。過程中,提議以平板電腦作為應用程式的平台,衍生一套能輔助使用者在旅行中即時記錄選擇與設計之應用程式概念原型,作為旅行中的設計工具。
本研究成果包括以下三點:1)擬定設計發展的架構,分為三個軸向:城市觀察-現代/文化,情感聯想-正/負向情感和設計方法-明喻/暗喻,作為可供設計者參考的初步設計架構。2)發展及定義城市意象觀察設計的三步驟:環境體驗、情感意象、設計發展,並以香港與蘭嶼作為觀察地點,以此為對象作出案例創作之概念驗證。3)此外,於情感意象的步驟之下,本研究也以案例提供正向及負向情感作為篩選城市意象之設計流程,將情感轉換為啟發設計概念的參考方式。

Designers usually observed scenes and artificial scenery to develop the design ideas when traveling. The motivation of this study is conducting design process and creation from the city observation. Develop product design with emotion and memory through travel experience, city image observation and record, emotional choice. It's an introspection of journey and this study look forward to get resonance from readers. This study included the product design and the prototype of the application. The design operation is from the design case of Hong Kong, and defined three steps for city-image observation. This “three steps” was the initial idea to develop the application of design method and was evaluated by the interactive experts. Finally, this study examined the application by the case of Orchid Island. In the process, the Tablet PC, as a platform for the application, is a design tool for users (travelers and designers) to record, choose and design immediately while traveling.
The results of this study included the following three points: 1) the prototype of design development framework contained three axes: city observation- modern/cultural, affective association- positive/negative moods and design methods - simile/metaphor that provided designers framework. 2) The three steps are the design development process of city image: environmental experience, affective image, design development. Hong Kong and Orchid Island were the proofs of concept for these three steps. 3) In addition, this study also provided the case of positive and negative moods as a filter for design process from the city image and converted the emotional to the inspired design concept.

中文摘要 i
英文摘要 ii
致 謝 iii
目 錄 iv
圖 目 錄 vii
表 目 錄 x

第一章 緒論 1
1.1研究動機 2
1.2研究目的 4
1.3研究架構 6

第二章 文獻探討 8
2.1城市行銷/City Marketing 9
2.2城市意象/City Image 12
2.3情緒看板/Mood Board 17
2.4情感設計/Emotional Design 22
2.5體驗設計/Experience Design 27

第三章 案例探討 31
3.1擷取城市意象之產品設計案例 33
3.1.1產品設計案例 33
3.1.2案例整理與分析 43
3.2輔助工具案例分析 46
3.2.1 Adobe Lightroom 46
3.2.2 Microsoft Courier 47
3.2.3輔助工具案例分析 48

第四章 實際案例操作導引設計方法-以香港為例 50
4.1研究操作流程 51
4.2設計案例定位 52
4.3旅行體驗設計-香港 53
4.3.1深度探索 → 旅行經驗。攝影記錄 53
4.3.2照片重點選擇 → 歸納分類。體驗/感受 54
4.3.3城市特色聚焦 → 印象規範。代表元素 56
4.3.4城市印象擷取 → 平面圖像展開 58
4.3.5城市意象結合座椅 → 設計概念展開 59
4.3.6設計提案篩選 → 產品創作定案 64
4.3.7創作流程展開 66
4.4設計方法統整 68

第五章 轉換為應用程式與概念化之介面模式提案 69
5.1將設計方法轉換為輔助工具 70
5.2應用程式概念發展與介面設計 70
5.2.1情境模擬 71
5.2.2設計方法對應應用程式之功能定義 72
5.2.3應用程式使用流程示意圖 73
5.2.4應用程式之介面設計雛形 74
5.3專家訪談-應用程式概念 80
5.3.1受訪者旅行與創作的經驗 80
5.3.2實際調查研究過程中容易產生的問題 80
5.3.3整體功能性建議 80
5.3.4介面設計建議 81
5.3.5參考軟體建議 81
5.3.6對於應用程式概念評價 81
5.4小結-應用程式概念修正方向 81

第六章 模擬應用程式執行之創作發展-以蘭嶼為例 83
6.1應用程式概念修正 84
6.1.1資料夾 84
6.1.2情感選擇 85
6.1.3筆記本 86
6.2旅行體驗設計-蘭嶼 88
6.2.1資料夾 89
6.2.2情感選擇 89
6.2.3筆記本 92
6.2.4創作流程展開 96
6.2.5提案篩選到產品定案 97
6.3專家訪談-兩項產品設計案例 99
6.3.1香港印象-訪談統整 99
6.3.2蘭嶼印象-訪談統整 100
6.4小結 101
6.4.1產品設計案例 101
6.4.2應用程式概念 102

第七章 結論 104
7.1階段成果 105
7.2研究限制與不足 107
7.3後續研究建議 107

參考文獻 109
附錄 114


(一)中文書目
1.Armstrong.Kotler (2005)。行銷學Marketing: an Introduction(張逸民譯),台北市:華泰文化 (第七版)。
2.Norman, D. A. (2005)。情感設計Emotional design: Why we love (or hate) everyday things(翁鵲嵐、鄭玉屏和張志傑譯),田園城市。
3.Tim Brown(2010)。設計思考改造世界Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation(吳莉君譯),聯經出版公司。

(二)中文期刊論文
1.王明仁(2008)。城市意象-王明仁水墨創作論述。碩士論文,國立臺南大學美術學系。
2.呂紹祺(2010)。高雄市城市意象與賽會後旅遊行為意圖之關係研究-以2009世界運動會國際與會者為例。碩士論文,國立高雄大學運動健康與休閒學系(所)。
3.林佳慧(1996)。國民旅遊目的地形象之研究。碩士論文,台灣大學商學研究所。
4.林榮泰(2011)。從服務創新思維探討感質體驗設計. 設計學研究特刊.
5.吳東治(2010)。以經驗衍生再設計之產品設計方法。碩士論文,實踐大學工業產品設計研究所。
6.但昭強(2002)。高雄市都市行銷的實踐與展望。碩士論文,國立中山大學公共事務管理研究所。
7.殷寶寧(2011)。歷史文化名城、建築空間表徵與文化觀光論西安大唐芙蓉園的空間生產。設計學報,16 (2),23-25。
8.蔣曉梅、翁金山(2001)。臺南市都市意象之研究--專家觀點之探討。建築學報。
9.劉怡寧(2010)。商品廣告情感設計之情緒認知。碩士論文,國立臺灣科技大學設計研究所。
10.衛萬明、張紀涵(2003)。都市設計實質環境規劃之專家評估系統建立。設計學報,8 (2)。
11.鄒亞權(2000)。收視情境之負面情緒與廣告效果之關聯性--以害怕情緒為例。碩士論文,世新大學傳播研究所。

(三)外文書目
1.Kevin Lynch(1960).The Image of the City. The Massachusetts Institute of Technology and the President and Fellows of Harvard College.
2.Norman, D. A. (2004). Emotional design: Why we love (or hate) everyday things. New York: Basic Books.

(四)外文期刊論文
1.Arnould, E., & Price, L. (1993). River magic: Extraordinary experience and the extended service encounter. Journal of Consumer Research, 20, 24–45.
2.Ashworth GJ & Voogd H. (1990). Selling the city: marketing approaches in public sector urban planning, Belhaven Press, London
3.Baloglu, S., & McCleary, K. W. (1999). A Model of Destination Image Formation. Annals of Tourism Research, Vol. 26, No. 4.
4.Barich, H., & Kotler, P. (1991). A Framework for Marketing Image Management. Sloan Management Review 32 (2), 94–104.
5.Baxter, M. (1995) Product design: practical methods for the systematic development of new products Chapman and Hall, London
6.Berry, L., Carbone, L., & Haeckel, S. (2002). Managing the total customer experience. MIT Sloan Management Review, 43(3), 85–89.
7.Berry, L., & Bendapudi, N. (2003). Clueing in the customers. Harvard Business Review, 81(2), 100–106.
8.Bigne, E. J., Sanchez, I. M., & Sanjez, J. (2001). Tourism image, evaluation variables and after purchase behavior: Inter-relationship. Tourism Management, 22, 607–616.
9.Crompton, J. L. (1979). An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon the image. Journal of Travel Research, 18 (4), 18–23.
10.Czarniawska B. (2002). A tale of three cities or the glocalization of city management, Oxford University Press,Oxford.
11.Deffner, A.,&Liouris,C. (2005). City Marketing: A Significant Planning Tool for Urban Development in a Globalised Economy.
12.Desmet, P.M.A. and Hekkert, P. (2002). ‘The basis of product emotions.’ In. W. Green and P. Jordan (Eds.). Pleasure with products, beyond usability (60-68). London: Taylor & Francis.
13.Desmet, P. M. A. (2003). A Multilayered Model of Product Emotions. The Design Journal. In press.
14.Desmet, P.M.A. (2010). Three Levels of Product Emotion. In: C. Bouchard, A. Aussat, P. Levy, & T. Yamanaka (Eds.), The Proceedings of the Kansei Engineering and Emotion Research (KEER) International Conference 2010, Paris (France). pp.238-248.
15.Echtner, C. M., & Ritchie, J. R. B. (1993). The measurement of destination image: An empirical assessment. Journal of Travel Research, 31 (4), 3–13.
16.Ekman, P. (1994). ‘Moods, emotions, and traits.’ In P. Ekman and R.J. Davidson (Eds.), The nature of emotions, fundamental questions (56-58). Oxford: Oxford University Press.
17.Fakeye, P. C., & Crompton, J. L. (1991). Image differences between prospective, first-time and visitors to the Lower Rio Grande Valley. Journal of Travel Research.
18.Frijda, N.H. (1986). The emotions. Cambridge: Cambridge University Press.
19.Fokkinga, S., Desmet, P., & Hoonhout, J. (2010). The dark side of enjoyment Using negative emotions to design for rich user experiences.
20.Frijda, N.H. (1994). ‘Varieties of affect: emotions and episodes, moods, and sentiments.’ In P. Ekman and R.J. Davidson (Eds.), The nature of emotion, fundamental questions (59-67). Oxford: Oxford University Press.
21.Gartner, W. C. (1986). Temporal influences on image change. Annals of Tourism Research,13(4), 635-644.
22.Garner, S., & McDonagh-Philp, D. (2001). Problem Interpretation and Resolution via Visual Stimul: The Use of 'Mood Board' in Design Education.
23.Gunn, C. (1972). Vacationscape: Designing tourist regions. Austin: Bureau of Business Research, University of Texas.
24.Hilary Mclellan, M. E. S., Ph.D. (2000). Experience Design. Cyberpsychology & Behavior .Volume 3, Number 1, 2000.Mary Ann Liebert, Inc.
25.James A. Russell,(1980). A Circumplex Model of Affect. Journal of Personality and Social Psychology.Vol. 39, No. 6, 1161-1178
26.Jenkins, O. H. (1999). Understanding and measuring tourist destination images. International Journal of Tourism Research, 1, 1-15.
27.Kamel, J. A. N., Melo, A. M., Souza, B. M. L. d., Lima, J. M. B., & Lopes, P. H. d. M. (2008). Experience Economy. IV CONGRESSO NACIONAL DE EXCELÊNCIA EM GESTÃO, Brasil.
28.Karmowska J., (2002). ‘Cultural Heritage as an Element of Marketing Strategy in European Historic Cities’
29.Kavaratzis M and Ashworth GJ, (2007). Partners in coffeeshops, canals and commerce: Marketing the city of Amsterdam, Cities, Vol. 24, No. 1, pp. 16-25
30.Kavaratzis, M.(2008). From City Marketing to City Branding an Interdisciplinary Analysis with Reference to Amsterdam, Budapest and Athens. Space science doctoral thesis. University of Groningen.
31.Keller, I. (2005). “For Inspiration Only: Designer interaction with informal collections of visual material”, PhD Thesis, TU Delft.
32.Kotler, P., & Gertner, D. (2002). Country as brand, product, and beyond: A place Marketing and brand management perspective. Journal of Brand Management, 9(4/5), 249-261.
33.Lazarus, R.S. (1991). Emotion and adaptation. Oxford: Oxford University Press.
34.Lucero, A., & Martens, J.-B. (2006). Mood Boards: Industrial Designers' Perception of Using Mixed Reality.
35.Lucero, A., Aliakseyeu, D., and Martens, J.B. (2007). Augmenting Mood Boards: Flexible and Intuitive Interaction in the Context of the Design Studio. In Proc. TableTop 2007, IEEE 147-154.
36.Lucero, A., Aliakseyeu, D., & Martens, J.-B. (2008). Funky Wall Presenting Mood Boards Using Gesture.
37.Lynch, K., (1960). The image of the city, ”Cambridge[Mass.] M.I.T. Press.
38.McLuhan, M. (1967). The medium is the massage: an inventory of effects. New York: Bantam.
39.McDonagh, D., & Denton, H. (2005). Exploring the degree to which individual students share a common perception of specific mood boards: observations relating to teaching, learning and team-based design. Design Studies, 26(1), 35-53. doi: 10.1016/j.destud.2004.05.008
40.McLellan, H. (2000). Experience design. Cyberpsychology & Behavior, 3(1), 59–69.
41.O’sullivan, E. L. and Spangler, K. J.(1998). Experience Marketing: Strategies for the new millennium. Venture Publishing Inc., 1st edition.
42.Pine II, B. J. and Gilmore, J. H.(1998). Welcome to the Experience Economy. Harvard Business Review, 98407.
43.Pine II, B. J. and Gilmore, J. H. (1999). The Experience Economy: work is theatre & every business a stage: goods & services are no longer enough. Harvard Business School Press.
44.Pullman, M. E., & Gross, M. A. (2004). Ability of Experience Design Elements to Elicit Emotions and Loyalty Behaviors. Decision Sciences, Volume 35 Number 3.
45.Schmitt, B. H. (1999). Experiential Marketing: How to get costumers to sense, feel, think, act, relate to your company and brands. The Free Press, 1st Edition.
46.Spillers, F. (2004). Emotion as a Cognitive Artifact and the Design Implications for Products That are Perceived As Pleasurable.
47.Teng, C.K. & Chuang, M.C. (2011). Method for Applying Cultural Characteristics to Emotional Product Design. Proceedings of IASDR, the 4th World Conference on Design Research. the Netherlands: TU Delft (Delft University of Technology)

(五)網路資料
1.艾瑞克雷斯對使用者經驗定義的區分。
http://semanticstudios.com/publications/semantics/000029.php
2.聯合新聞網
http://mag.udn.com/mag/happylife/storypage.jsp?f_ART_ID=356987
3.Microsoft Courier概念影片
http://www.youtube.com/watch?v=UmIgNfp-MdI

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