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研究生:劉書豪
研究生(外文):Liu, Suhao
論文名稱:台灣LED封裝照明產業之研究
論文名稱(外文):A Study of the Packaging and Lighting Manufacturers of LED Industry in Taiwan
指導教授:林榮春林榮春引用關係
指導教授(外文):Lin, Jungchuen
口試委員:謝宗興池文海
口試委員(外文):Hsieh,ChunghsingChih,Wenhai
口試日期:2012-06-25
學位類別:碩士
校院名稱:實踐大學
系所名稱:企業管理學系碩士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:英文
論文頁數:106
外文關鍵詞:Five Forces AnalysisValue ChainStrategic GroupLED PackagingLED Lighting
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In recent years, environmental issue around every corner of the world has been drawing a lot of attentions. Environmental protection is now becoming the primary task for every country. The existence of LED is regarded as one of the approaches to save the energy in the world. The research is to analyze the strategies and the development of LED downstream which is mainly about packaging and lighting applications. In addition, the research is mainly based on two models addressed by Michael E.Porter , Value Chain and Five Forces Analysis. Secondary data analysis and expert interviews are the research methods utilized in the research. The data are mainly offered by research institute and individual enterprises in the LED downstream. After the analysis, there will be a few questions coming up with. I need to discover the answers for those questions. I also analyze the existing manufacturers and then come up with a few points on future potential development, including developing as an OBM, dealing with elimination and entering potential countries. Also, there will be some future problems emerging such as obstacles on the way to OBM, high price of LED bulbs, the problem of format and manufacturers are still seeking the most appropriate strategy on channel selections. Eventually, a few points are concluded as followed: 1. Accelerating format setting and setting compatibility among different countries. 2. Consumers should be better informed of the advantages of LED lighting. 3. Prices of LED should be kept lowered. 4. Some certain phenomenon under severe competition will exist. 5. Seeking the most appropriate business model on integrating the value activities. 6. Endeavor to enter potential market.
CONTENTS
Acknowledgement........................ II
Abstract................................III
CONTENTS................................IV
TABLES..................................VI
FIGURES.................................VII
CH1 Introduction.........................1
1.1 General Background Information and Motivation of Research..........1
1.2 Objectives of Research.............................................5
1.3 Scope of Research..................................................6
CH2 Literature Review......................................................7
2.1 Porter’s Five Forces Model.............................................7
2.2 Competitive advantage..................................................9
2.3 Value Chain...........................................................12
2.4Strategic Group........................................................14
2.5 Business Model........................................................14
2.6 Technical Standards and Format........................................15
2.7 The Degree of Adoption of Vertical Integration........................15
CH3 Research Methodology..................................................17
3.1 Procedure of Research.................................................17
3.2 Framework of Research.................................................18
3.3 Research Method.......................................................20
3.4 Limitations of Research...............................................21
3.5 Expert Interview......................................................22
CH4 Analysis of LED Downstream – Packaging and Lighting Application.......24
4.1 General Overview of LED Industry......................................24
4.2 Value Chain of LED Industry in Taiwan.................................31
4.3 Current Packaging Manufacturers Entering Lighting Market..............34
4.4 Strategy Groups.......................................................38
4.5 Comparison between Generalist and Specialist..........................45
4.6 Business Model of International Leading LED Manufacturers.............50
4.7 The Threat from Lighting Substitutions................................54
4.8 Cost of LED Lighting..................................................58
4.9 Current Development of LED Lighting Format............................63
4.10 The Development of LED Marketing Channel.............................69
4.11 Current Problems for LED Packaging Manufacturers Entering LED Lighting Market.......75
CH5 Conclusions and Discussions...........................................77
5.1 Conclusions and Discussions...........................................77
5.2 Propositions..........................................................81
5.3 Expected Contributions................................................81
5.4 Suggestions for Future Study..........................................82
Reference.................................................................83
1. Chinese Part...........................................................83
2.English Part............................................................83
Note and Appendix.........................................................85


Reference

1. Chinese Part

1.王禎群 (2010),房屋仲介業經營模式之探討 A study of the business model of the real-estate companies,實踐大學碩士學位論文。
2.司徒達賢(1995),策略管理,台北:遠流出版事業股份有限公司。
3.余文成(2006),台灣 LED 產業發展和競爭策略之研究,國立台灣科技大學碩士論文。
4.陳省南(2009),台灣LED 照明產業的發展趨勢與策略分析,國立清華大學碩士論文。

2.English Part

1.John Van Maanen, Reclaiming Qualitative Methods for Organization Research: A Preface, Administrative Science Quaraterly 24(December 1979), pp.520-24.
2.Charles W.L. Hill & Gareth R.Jones, (2010), Theory of Strategic Management with cases, 9th edition, 42-54, 54-55, 90, 163-164, 211.
3.Michael E.Porter (1985), “Value Chain”, Competitive Advantage: Creating and Sustaining Superior Performance .
4.Michael E.Porter (2008), The Five Competitive Forces That Shape Strategy, Harvard Business Review.
5.Michael E.Porter (1979), How Competitive Forces Shape Strategy, Harvard Business Review.
6.Michael E.Porter, Competitive Strategy (New York: Free Press, 1980)
7.Michael E.Porter (1985), Competitive Advantage: Creating and Sustaining Superior Performance.
8.Michael E.Porter (1996), What is strategy?, Harvard Business Review, November–December, 61-78.

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