臺灣博碩士論文加值系統

本文建構一個兩國三廠商模型，討論平行輸入的發生對於兩國代理商服務決策的影響，我們的發現如下。首先，當平行輸入發生時，本國代理商的服務水準會隨外國代理商提供服務的增加而提高，但外國代理商的服務水準卻會隨本國代理商服務水準的提高而降低。
其次，外國代理商的利潤會因本國代理商增加服務而減少，但外國代理商增加服務反而會使得本國代理商的利潤增加。然而，當支付給製造商的成本上升時，兩國代理商的銷售量及利潤雖然皆會因而減少，但平行輸入者的銷售量及利潤卻不會受到影響。此外，當本國市場規模相對於外國市場規模愈大或提供服務的邊際成本遞增愈快時，平行輸入的發生反而會降低本國代理商提供服務的誘因，但外國代理商提供的服務反而會增加。
最後，就兩國代理商的利潤而言，我們發現平行輸入的發生除了會降低本國代理商的利潤外，外國代理商的利潤也有可能因而減少。

In this thesis, we construct a two-country-three-firm model to discuss how parallel imports affect the service strategy of distributors. Our findings are as follows. First, we find that when parallel imports exist, the domestic distributor’s service standards improve with the foreign distributor’s service standards. However, when the domestic distributor increases its service, the foreign distributor’s standards of service will diminish.
Second, the foreign distributor’s profit decreases with the domestic distributor’s service, but the profit of the domestic distributor increases with the foreign distributor’s service. Nevertheless, if distributors have to pay more to the manufacturer, the sales volume and the profit of both distributors will decrease, but unauthorized resellers will not be affected. In addition, if the domestic market size is extremely greater than the foreign market, or the marginal cost of the service increases in a fast pace, then, the incentives for the domestic distributor to provide service will reduce, but the foreign distributor will provide more services.
Finally, we find that when parallel imports exist, the profit of the domestic distributor will decrease. Besides, the foreign distributor’s profit may also decrease.

第 1 章 前 言..............1
第 2 章 基本模型............7
第 3 章 平行輸入分析.......11
第 4 章 平行輸入的效果.....22
第 5 章 結論...............31
參考文獻 ...................34

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