臺灣博碩士論文加值系統

有鑒於世界經濟不景氣，M型社會亦即貧富差距越來越大的同時，是否所有產業都受到衝擊?本論文研究目的在於以奢侈品產業的行銷模式來探討消費者行為能力與經濟大環境的影響，究竟有何原因奢侈品產業能在這波經濟不景氣中做出成功的經營?本論文的研究方法為蒐集期刊，拜讀國內外學者研究與品牌經營模式並特別以中國與韓國為例，進而分析其中所有資訊並得出結論作為研究結果，從中得知兩大結論。其一為消費者行為模式和思考邏輯隨著不景氣而有所改變，舉凡收入所得皆縮水且萬物皆漲的同時，該思考什麼樣的東西具有保值甚至增值的能力，因此許多奢侈品舉凡高單價房屋，名錶甚至黃金鑽石等的需求反而不跌反升。其二為亞洲社會型態對於奢侈品的需求度較其他地區稍高，根據研究指出，亞洲地區的消費者將奢侈品視為一種身分表徵，學者在2010年的研究，他們訪問了在15個大城市裡的900位居民，有高達62%的人認為他們會持續關注奢侈品產業並且不停止購買的意願。本論文也提出了結論，研究裡頭學者做了調查，消費者指出即便經濟不景氣，也有多數的人不願降低自己的生活品質，其中最重要的不是探討消費者心態而是藉由奢侈品經營模式對應整個大環境來讓其他產業走出衝擊才是本論文的核心價值。

Due to the recent economic recession experienced around the world, Taiwan has become a so-called “M-shaped” society in which the gap between the rich and poor is widening. The purpose of this thesis is to investigate why the producers of luxury goods keep growing under adverse economic environment. The experience of luxury business’ management can be a model for other industries in coping with the economic downturn. The thesis will base its conclusion on several studies and special attention has been paid to the cases from China and South Korea. One of the contributing factors for the success of luxury business is the consumers in Asia think luxury products are a symbol of nobility.

TABLE OF CONTENTS
Table of Contents ……………………………………………………………...........1
Abstract ……………………………………………………………………...……..3
Acknowledgement…………………………………………………………………..4
Chapter1: Introduction
Problem Description And Context…………………………………..5
Research Questions And Hypothesis………………………….………5
The Findings In My Research……………………………….......….5~6
Organization of the Thesis………………………………………………...6

Chapter 2: Economic Recession and Consumer Behavior
The Recent Economic Recession ……………………………….….7
The Relationship between Economic Depression and Customer
Behavior……………..….11
Concluding Remarks………………………………………………..14
Chapter 3: model terminology 1~3
Model terminology 1
Definition of Economic Jargons………………………………………16
Customers’ Purchasing Power………………………………………….16
Economic Cycle…………………………………………………...16
Economic Growth…………………………………………………16
Economic Depression………………………………………………16
Recession…………………………………………………..………..17
Recovery…………………………………………………………….17
Unemployment……………………………………………………….17
Unemployment rate…………………………………………………..17
Model terminology 2
The Relationship Between Luxurious Products And Customers’ Pleasure…18
Model terminology 3
The Desirable Qualities of Luxurious Products As Identified by Consumers…19
Chapter 4: Summary & Conclusion & References
Summary …………………………………………………………………21
Conclusion………………………………………………………………..22
References……………………………………………………………..23~24

References
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