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研究生:陳佳隆
研究生(外文):Chia-Lung Chen
論文名稱:以修正式德菲法探討民宿關鍵成功因素
論文名稱(外文):Investigating the Key Success Factors for Bed and Breakfast Lodgings by the Modified Delphi Method
指導教授:萬金生萬金生引用關係王亞倫王亞倫引用關係
指導教授(外文):Chin-Sheng WanAllen Walzem
學位類別:碩士
校院名稱:南台科技大學
系所名稱:應用英語系
學門:人文學門
學類:外國語文學類
論文種類:學術論文
論文出版年:101
畢業學年度:100
語文別:英文
論文頁數:99
中文關鍵詞:民宿關鍵成功因素修正式德菲法
外文關鍵詞:bed and breakfastkey success factormodified Delphi method
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  • 被引用被引用:11
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台灣旅遊之風氣逐漸盛行,而這股風氣也帶動了住宿需求以及民宿數量之成長。在民宿競爭市場中,民宿業者們所關心的是如何才能把民宿經營成功。因此,本研究試著透過修正式德菲法來探討民宿關鍵成功因素。在研究過程中,總共有15位專家參與了德菲法之研究過程,此過程共分兩回合。專家們透過硬體設備、服務品質、環境景觀以及經營管理來找出民宿關鍵成功因素。希望透過此研究讓民宿業者得悉關鍵成功因素,並能提升民宿競爭力。經回收並分析完兩回合之問卷,得到結論,民宿關鍵成功因素共包含四大構面,分別為硬體設備、服務品質、環境景觀,經營管理,以及14個關鍵成功因素。
The popularity of traveling stimulates the demand for accommodations and the growth of bed and breakfasts. In the competitive market of B&Bs, how to outperform competitors has become an important issue that concerns the proprietors. This research aims at making a contribution to improving the competitiveness of B&Bs. In this research, the researcher finds that the key success factors in B&B viability using the Modified Delphi Method. Fifteen experts participated in supplying the raw data to which the Modified Delphi Method was then applied. The results show that the hardware, the quality of service, the environment and landscape, and the management are the aspects of key success factors for B&Bs. In total there are 14 key success factors which may be divided into the four aspects.
English Abstract i
Chinese Abstract ii
Acknowledgements iii
Table of Contents iv
List of Tables and Figures vii
List of Appendices ix
Chapter 1: Introduction 1
Background 1
Motivation 3
Research Purpose 3
Research Questions 3
Research Process 4
Research Structure 4
Chapter 2: Literature Review 6
B&B 6
Definitions of B&B 6
Origin of B&B 8
Development of B&B in Taiwan 9
B&Bs in Foreign Countries 10
Distribution of B&Bs in Taiwan 12
Styles of B&B in Taiwan 14
Characteristics of B&Bs 15
Summary 16
Key Success Factor 17
Definitions of Key Success Factor 17
Characteristics of Key Success Factor 18
Aspects of B&B Key Success Factor 18
Summary 21
Delphi Method 21
Definitions of Delphi Method 22
Characteristics of Delphi Method 22
Applications for Delphi Method 23
Advantages and Disadvantages of Delphi Method 24
Modified Delphi Method 26
Summary 26
Chapter 3: Method 28
Research Method 28
Interview 28
Modified Delphi Method 29
Data Analysis 32
Chapter 4: Data Analysis 34
Aspects of the Key Success Factors of B&B 34
Meaning of Each Factor 35
Hardware 35
Quality of Service 36
Environment and Landscape 37
Management 37
Results in First Round of Modified Delphi Method 38
Results in Second Round of Modified Delphi Method 43
Chapter 5: Conclusions 49
Findings 49
Research Contributions 52
Limitations 53
Future Research 54
References 56
Appendices 66
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