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研究生:李怡君
研究生(外文):Lee, Yi-Chun
論文名稱:SPA活動中的知覺價值、休閒滿意度、與行為意圖
論文名稱(外文):Enjoying Spa Activities: The Relationship between Perceived Value, Satisfaction, and Behavioral Intention
指導教授:林宜欣林宜欣引用關係
指導教授(外文):Lin, Yi-Hsin
口試委員:陳勁甫張曼玲
口試委員(外文):Chen, Ching-FuChang, Man-Ling
口試日期:2012-06-08
學位類別:碩士
校院名稱:亞洲大學
系所名稱:休閒與遊憩管理學系碩士班
學門:民生學門
學類:觀光休閒學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:英文
論文頁數:83
中文關鍵詞:Spa 活動服務品質休閒功能知覺價值休閒滿意度行為意圖
外文關鍵詞:Spa ActivityService QualityLeisure FunctioningPerceived ValueLeisure SatisfactionBehavioral Intention
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隨著SPA產業不斷的成長,以及現代社會對於休閒活動的重視,SPA活動儼然已變成女性消費族群休閒的活動之一。在本研究中,使用了問卷調查的方式,透過SPSS統計及SEM,深入了解女性消費者參與SPA活動的感受。問卷發放過程中,一共回收了271份完整參與SPA活動者的測試問卷,經由統計結論發現,在SPA活動中,個人休閒功能、知覺價值、休閒滿意度和後續的行為意圖都有正向的關係。此外,分析得知,女性消費者認為SPA休閒的功能會正面的、且直接影響休閒的滿意度,特別是在目前SPA產業競爭的環境中。另外,現今女性消費者特別重視個人休閒功能和服務品質,透過統計數據得知,女性消費者在SPA活動過程中的滿意度,是決定休閒活動中「知覺價值」的一個關鍵因素。
With the growth in the Spa industry and the emphasis on leisure activities in modern society, spa activities have become more popular among female consumers. In this study, a questionnaire survey is formulated for the customers who had attended spa activities. With 271 completed questionnaires, the findings show the positive effect in the relationship between customer’s personal leisure functioning and customer’s perceived value, leisure satisfaction, and behavioral intention in the spa activity. Moreover, customer’s leisure functioning positively influences their leisure satisfaction, and when customer’s leisure satisfaction in the spa activity increased, the behavioral intention in attending the spa activity will relatively increase. However, customer’s perceived value in the spa activity is an important mediating variable for the factor of leisure satisfaction from service quality of the industry and the leisure functioning from the customer.
Contents
Chapter 1 - Introduction 1
1.1. Background of the Study 1
1.2. Research Motivations 3
1.3. Research Objectives 6
Chapter 2 - Literature Review 7
2.1. Introduction of Spa Industry 7
2.2. Perceived Value 9
2.3. Leisure Satisfaction 17
2.4. Behavioral Intention 19
Chapter 3 - Research Design and Methodology 22
3.1. The Conceptual Model 22
3.2. Theoretical Background and Hypothesis 22
3.3. Questionnaire Design 29
3.4. Methodology 37
Chapter 4 – Data Analysis and Result 42
4.1. Result and Analysis 42
4.2. Reliability 42
4.3. Demographic and Behavioral Characteristics 43
4.4. Descriptive Statistical Analysis 44
4.5. Factor Analyses 47
4.6. Analysis of ANOVA and t Test 53
4.7. Assessment of Reliability and Validity 57
4.8. Structural Equation Modeling 59
Chapter 5 – Findings and Conclusion 64
5.1. Summary and Discussion of Findings 64
5.2. Discussion and Suggestion 65
5.3. Implication 66
5.4. Future Direction 68
References 70
Appendix 1 Questionnaire 81










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9. 服務品質、關係品質與顧客行為意向關係之研究-以壽險業為例
10. 企業形象、服務價值、服務品質、顧客滿意度與顧客行為意圖關係之研究---以雲嘉南地區汽車代檢業為例
11. 服務品質、顧客價值、顧客滿意度與行為意圖之關聯性探討-以屈臣氏連鎖藥妝店為例
12. 運用結構方程模式探討咖啡連鎖店服務品質、感受價值、品牌權益、顧客滿意度、顧客忠誠度關係之研究-以台北市咖啡連鎖店為例
13. 服務品質與行為意圖相關性研究-以我國行動電話業為例
14. 服務品質、服務價值與顧客行為意向相關性之研究-以台南市三商銀為例
15. 零售服務品質與顧客行為意向之實證研究-以台南市大型百貨公司為例
 
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