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研究生:郭建琳
研究生(外文):Kuo. Chinlin
論文名稱:五種常見染髮色彩搭配膚色之視覺效果研究
論文名稱(外文):Five common hair color with the skin color of the visual effects
指導教授:陳慧霞陳慧霞引用關係
指導教授(外文):Chen. Hueisia 
口試委員:吳佩芬黃明媛
口試委員(外文):Wu. Peifen Huang. Mingyuan
口試日期:2012-06-11
學位類別:碩士
校院名稱:亞洲大學
系所名稱:數位媒體設計學系碩士班
學門:設計學門
學類:視覺傳達設計學類
論文種類:學術論文
論文出版年:2013
畢業學年度:100
語文別:中文
論文頁數:133
中文關鍵詞:髮色色彩搭配膚色視覺效果
外文關鍵詞:Sends the colorcolor matchingskin colorvisual effect
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摘要
隨著流行的步伐,現今已開發國家有染髮的人口約佔總人口的70%~80%,染髮已經成為社會大眾一種改變外在的方式,不同髮色的搭配會帶給觀者不同的感受。因此本研究主要目的在於探討膚色與髮色搭配的視覺效果與視覺感受,以五種不同的髮色搭配於三種不同明度的膚色上,探討何種髮色與膚色的搭配讓人產生美好的視覺感受、何種髮色的搭配會讓皮膚產生白皙以及醒目的感受,希望藉由此研究歸納出一準則,讓染髮者可以較快速準確的選擇到適合自己的髮色。
本研究以問卷調查法探討一般大學生對髮色的看法與調查與專業人士對於膚色搭配髮色的建議與看法,本研究最終將提出以下幾項結果(1)何種髮色搭配三種明度之膚色能使膚色更白皙(2)何種髮色搭配三種明度之膚色能在視覺上較能達到醒目的效果(3)何種髮色搭配三種明度之膚色能使整體視覺效果更美觀(4)專家對膚色明度不同的消費者那些建議(5)比較不同地區的學生對膚色搭配髮色之感受差異(6)比較不同性別之膚色搭配髮色之感受差異
本研究透過專家訪談與問卷調查,了解各區學生以及男女分別對髮色搭配膚色之感受差異,也了解專業設計師給予膚色特質不同的消費者的建議,將研究結果分析歸納後得到以下結論:
1. 男性認為搭配亮膚色視覺效果最白皙的髮色是亮金色,女性則認為亮膚色搭配紅色系的酒紅色髮色能使膚色最白皙,男生認為中膚色搭配酒紅色可以使膚色白皙,而女性認為搭配亮金色膚色最白皙,男生認為暗膚色搭配暗色系的奶茶褐膚色達到提亮白皙的效果,而女性則認為亮金色可以使暗膚色看起來最白皙,男女皆認為巧克力髮色不管搭配何種膚色都最不能達到白皙提亮的效果。
2. 膚色搭配髮色醒目程度,男性認為亮膚色搭配酒紅色較為醒目,而女性則認為搭配焦糖棕最醒目。男性認為搭配中膚色與暗膚色要達到醒目效果以搭配亮金色效果最佳,而女性認為中膚色搭配焦糖色能達到最醒目的效果,暗膚色則搭配對比強烈的亮金色能達到最醒目的視覺感受。
3. 美觀程度方面,男女生皆認為亮膚色與中膚色搭配奶茶褐色最美觀。亮膚色搭配髮色的美觀程度視覺感受男女是相似的,北區男女受測者皆認為亮膚色搭配酒紅色能達到最美觀的效果,中區與南區受測者則認為奶茶褐是搭配亮膚色最好的選擇。北區與南區男性認為中膚色搭配奶茶褐色較美觀,但中區男性認為搭配巧克力髮色最美觀,女性方面北中南三區則是一致認為咖啡色的奶茶褐色搭配中膚色是最佳選擇。暗膚色搭配奶茶褐色男性皆認為最美觀,而女性則認為酒紅色搭配暗膚色最美觀
4. 亮金色雖然能在視覺效果上達到白皙醒目的效果卻被大部分受測者認為不管搭配何種膚色都是最不美觀的搭配髮色。

關鍵字:髮色、色彩搭配、膚色、視覺效果
















Abstract
Along with the popular step, nowadays has developed the country to have the dyeing one's hair population to approximately compose the total population 70%~80%, dyeing one's hair already became the social populace one change external way, sent the color matching to be able differently to take to the view different feeling.Therefore this research main purpose lies in the discussion skin color with to send color matching the visual effect and the visual feeling, different sends color matching by five kinds in three kind of different brilliance skin color, discusses He Zhong to send the color and skin color matching lets the human have the happy visual feeling, He Zhong sends the color matching to be able to let the skin have fair as well as the striking feeling, hoped the affiliation studies from this induces a criterion, enables dye one's hair to be possible the fast accurate choice to suit own sends the color.
This research to sends the color by the questionnaire survey procedure discussion common university student the view and the investigation and the professional builds regarding the skin color allocates the color the suggestion and the view, this research finally proposed following several result (1) He Zhong sends the color to match skin color of the three kind of brilliance to be able to cause the skin color to be fair (2) He Zhong to send the color to match skin color of the three kind of brilliance to be able in the vision to be able to achieve striking effect (3) He Zhong sends the color to match skin color of the three kind of brilliance to be able to cause the overall visual effect to be more artistic (4) expert to skin color brilliance different consumer these to suggest (5) quite different area the student builds to the skin color allocates feeling of difference (6) quite different sex the colorThe skin color builds allocates feeling of difference this research
color to penetrate the expert interview and the questionnaire survey, understood various areas student as well as the men and women separately to sends feeling of difference the color matching skin color, also understood the specialized designer gives the skin color special characteristic different consumer's suggestion, after the findings analysis induction will obtain following conclusion:
1. The male thought matches the bright skin color vision effect most fair to send the color is the bright golden color, the female thought the bright skin color matching red department the wine red sends the color to be able to cause the skin color to be most fair, the male student thought the skin color matching wine red may cause the skin color to be fair, but the female thought matches the bright golden color skin color to be most fair, the male student thought the dark skin color matching dark color department the milk dark brown skin color achieved raises the bright fair effect, but the female thought the bright golden color may cause the dark skin color to look like most fairly, the men and women all thought the chocolate sends the color no matter matches what kind of skin color all most not to be able to achieve raises the bright effect fairly.
2. The skin color builds allocates the color striking degree, the male thought the bright skin color matching wine red is striking, but the female thinks the matching caramel brown most striking.The male thought in matching the skin color and the dark skin color must achieve the striking effect matches the bright golden color effect to be best, but the female thought the skin color matches the burnt soy-and-sugar sauce to be able to achieve the most striking effect, the dark skin color matches the contrast intense bright golden color to be able to achieve the most striking visual feeling.
3. The artistic degree aspect, the male female student all thinks the bright skin color and the skin color matching tea with milk brown most artistic.The bright skin color builds allocates the color the artistic degree vision to feel the men and women is similar, north the area men and women measuring were all revealed the bright skin color matching wine red can achieve the most artistic effect, the central area with the south area measuring was revealed the milk dark brown matches the bright skin color best choice.North the area reveals the skin color matching tea with milk with the south area male brown artistic, but the central area male thought the matching chocolate sends the color to be most artistic, north the feminine aspect south central three areas are thought the coffee color in tea with milk brown matching the skin color is the best choice The skin color is most artistic
4. Although the bright golden color can reach higher authorities in the visual effect to the fair striking effect majority of measuring to think actually no matter matches what kind of skin color all is not most artistic builds allocates the color.

Key words: Sends the color, color matching, skin color, visual effect

目錄
摘要...........................................................................1
目錄...........................................................................6
第一章、緒論...................................................................8
1.1研究背景與動機..............................................................8
1.2研究目的...................................................................10
1.3研究範圍與限制.............................................................11
1.4研究架構...................................................................12
第二章、 文獻探討.............................................................13
2.1色彩相關理論...............................................................13
2.1.1色彩三屬性...............................................................13
2.1.2色彩羣化與視覺對比.......................................................13
2.1.3色彩嗜好.................................................................14
2.1.4色彩流行性...............................................................15
2..2東方人膚色探討............................................................16
2.3美髮業的發展概況...........................................................18
2.3.1國內美髮業發展沿革.......................................................18
2.3.2美髮消費者之分類.........................................................20
2..4相關文獻探討..............................................................21
第三章、研究方法..............................................................22
3.1研究步驟...................................................................22
3.1.1文獻資料蒐集.............................................................22
3.1.2專家訪談.................................................................22
3.1.3學生問卷.................................................................24
3.2問卷樣本...................................................................25
3.2.1髮色樣本.................................................................25
3.2.2膚色樣本.................................................................27
第四章、研究結果與討論........................................................28
4.1膚色與髮色搭配整體白皙程度分析.............................................29
4.1.1兩性對膚色搭配髮色之白皙程度看法.........................................29
4.1.2北中南區對膚色搭配髮色之白皙程度看法.....................................37
4.2膚色與髮色搭配整體醒目程度分析.............................................57
4.2.1兩性對膚色搭配髮色之醒目程度看法.........................................57
4.3.2北中南區對膚色搭配髮色之醒目程度看法.....................................64
4.3膚色與髮色搭配整體美觀程度分析.............................................84
4.3.1兩性對膚色搭配髮色之美觀程度看法.........................................84
4.3.2北中南區對膚色搭配髮色之美觀程度看法.....................................91
4.4綜合分析..................................................................111
4.4.1綜合結果歸納............................................................111
第五章、研究結論與後續建議...................................................113
5.1研究結論..................................................................113
5.1.1膚色搭配髮色白皙程度結論................................................113
5.1.2膚色搭配髮色醒目程度結論................................................114
5.1.3膚色搭配髮色美觀程度結論................................................114
5.2後續建議..................................................................115
參考文獻.....................................................................116
附錄A:專家訪談內容..........................................................118
附錄B:髮色搭配膚色問卷......................................................123
附錄C:研討會發表之論文......................................................126

參考文獻
一、專書
林書堯 (1993)。色彩學 (四版)。三民書局,台北。

林書堯 (1995).。現代美學。臺灣商務。臺北市:。

鄭國裕、林磐聳 (2007,9月8版 (1987初版)。色彩計劃。藝風堂,台北。

葉立誠,2000。服飾美學。台北。商鼎。

葉立誠 (2001)。台灣服裝史。台北,商鼎。

詹偉雄(2005)。美學的經濟:台灣社會變遷的60個微型觀察。台北。風格者。

楊世瑩(2008)。SPSS統計分析實務。台北。橋標。

二、期刊學報

黃雅卿 (1997)1996色彩嗜好調查研究報告。臺中商專學報。29期,第265-294頁。

三、碩博士論文

魏雅萍(1999)。設計師與一般消費者對造型認知差異研究。國立成功大學。

黃宜純、王稚旋、譚詩玉、袁淑娟、楊雅玲(2002)。美容從業人員在職進修影響因素之探討。行政院國科會專題研究計劃成果報告。

巫貞慧(2002)。青少年生活風格與流行服飾消費文化之相關研究。實踐大學。

許麗兒(2002)。高雄市新堀江商圈青少年消費空間之詮釋。國立高雄師範大學。

黃宜純 (2003)。美容與美髮沙龍店長專業能力分析研究,國立台灣師範大學。

李秋燕(2003)。髮型造型與意象之關聯性之研究。國立臺灣師範大學。

曾文騫(2005)。紫外線影響頭髮特性之探討,嘉南藥理大學。

王惠瑩(2007)。頭髮對校園內的青少年影響。銘傳大學。

林淑虹(2007)。髮型之設計與色彩應用之關聯性研究--以中部美容科學生為例。

呂瑋琪(2008)。頭髮之物性探討。未出版之碩士論文,嘉南藥理大學。

劉采玫(2008)。女性少年對髮型造形偏好之研究-以彰化南投為例。大葉大學。

施曉蕙 (2010).。膚色與彩妝策略關係之探討 國立交通大學。

馬曉梅. (2010)。流行色彩在運動成衣的設計應用研究,國立臺灣科技大學。

四、網路檢索

大紀元資訊網。〈熱門星髮形〉
http://www.epochtimes.com.au/b5/6/1/18/n1193787.htm
台灣紡織拓展協會:
http://news.textiles.org.tw/
邱玲雅的yam部落格
http://blog.yam.com/L510110/article/14269771
台灣連鎖暨加盟協會
http://www.tcfa.org.tw/asp/left_main.asp?act=anndetail&sn=9176709&class=5
台灣博碩士論文網
http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dwebmge
用蜘蛛網邊起來的美髮王國
http://blog.yam.com/mplok73821/article/23600139
行政院主計處
http://www.dgbas.gov.tw/mp.asp?mp=1
2012年連鎖店普查資料



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