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研究生:高百瀚
研究生(外文):Kao, Paihan
論文名稱:製造業服務化策略及其效益
論文名稱(外文):The Servitization Strategy and Its Effectiveness
指導教授:黃開義黃開義引用關係許書銘許書銘引用關係
指導教授(外文):Huang, KaiyiHsu, Sueming
口試委員:岑淑筱
口試委員(外文):Tsen, Shuhsiao
口試日期:2012-07-10
學位類別:碩士
校院名稱:東海大學
系所名稱:企業管理學系碩士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:中文
論文頁數:66
中文關鍵詞:製造服務化策略群組經營績效
外文關鍵詞:ServitizationStrategic GroupBusiness Performance
相關次數:
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製造服務化自1988年由Vandermerwe 和Rada提出後,開始受到服務科學領域的學者重視,本研究依據Neely(2007)探討全世界上市櫃公司共10,827家廠商,其研究指出企業進入服務化後,將可替原製造事業帶來豐厚的營收來源,故本研究以此為基礎,以臺灣上市櫃公司為研究對象,希望探究臺灣的製造業廠商在服務化策略與企業獲利績效的關係,以及服務化過程中,是否隨之增進企業經營之能力。
本研究以臺灣製造業上市櫃公司為研究對象,研究期間為2004年、2007年以及 2010年,區分成三個不同的製造服務化策略群組,分別為營收導向、垂直整合導向以及顧客導向,進行迴歸分析。
研究結果發現:
(1)製造服務化策略對企業獲利能力為正向影響。
(2)各製造服務化策略群組皆對企業獲利能力為正向影響。
(3)製造服務化策略對企業經營能力影響不顯著。
(4)採顧客導向策略之廠商對企業經營能力為正面影響。

Servitization was introduced by Vandermerwe & Rada in 1988, Services Science scholars beginning to pay attention on Servitization. The main purpose of this research was based on the Neely (2007) research a total of 10,827 firms in the world’s stock markets, would be able to bring in huge revenue source for the original manufacturing division. This study use data of manufacturing firms in Taiwan TSE and OTC stock market, wish to research Taiwan's manufacturing firms in the Servitization strategy, association of corporate profit performance, whether it followed to enhance the ability of operating performance.
This study uses a recent years data of manufacturing firms in Taiwan TSE and OTC stock market during the study period for the 2004, 2007 and 2010, divided into three different manufacturing service strategic groups, for the revenue-oriented, vertical integration-oriented and customer-oriented, running a regression analysis.
From the empirical results:
(1) Servitization strategy has significant positive effect on corporate profit performance.
(2) Servitization Strategic groups have significant positive effect on corporate profit performance.
(3) Servitization strategy has no significant effect on ability of operating performance.
(4) Adopt customer-oriented strategy of the firms have significant positive effect on ability of operating performance.

【章節目錄】
中文摘要 i
英文摘要ii
謝誌 iii
【章節目錄】iv
【表目錄】v
【圖目錄】 vi
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 2
第三節 研究流程 3
第二章 文獻探討 4
第一節 企業轉型 4
第二節 製造服務化 8
第三節 策略群組 15
第四節 經營績效 19
第三章 研究方法 23
第一節 研究架構 23
第二節 研究假設 24
第三節 研究對象與資料來源 25
第四節 變數操作型定義與衡量 26
第五節 研究方法及資料分析方法 31
第四章 實證分析與研究結果 32
第一節 我國製造服務化現況與趨勢 32
第二節 迴歸分析 42
第五章 研究結論與建議 50
第一節 研究結果 50
第二節 研究限制及未來研究建議 53
參考文獻 55

表目錄

表2-1:製造服務化定義及術語整理 8
表2-2:製造業服務化策略構面及作法 18
表2-3:以財務性指標作為企業績效之研究彙總表 19
表3-1:迴歸模型之重要變數 28
表4-1:臺灣二○二○產業發展目標 32
表4-2:樣本公司之產業分布 34
表4-3:2004年樣本公司提供之服務項目 35
表4-4:2007年樣本公司提供之服務項目 36
表4-5:2010年樣本公司提供之服務項目 36
表4-6:我國與全球各國服務化之比較 39
表4-7:迴歸分析(一) 43
表4-8:迴歸分析(二) 45
表4-9:迴歸分析(三) 47
表4-10:迴歸分析(四) 49
表5-1:假說驗證表 50

圖目錄

圖1-1:研究流程 3
圖3-1:研究架構 23
圖4-1:中國、日本和臺灣三地廠商服務化程度 40

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