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研究生:蔡佩芬
研究生(外文):Tsai, PeiFen
論文名稱:國際化動態能力、網絡關係及其對海外市場進入策略之影響
論文名稱(外文):The Influences of Internationalization Dynamic Capability and NetworkRelations on the Foreign Market Entry Mode Strategy
指導教授:許書銘許書銘引用關係黃開義黃開義引用關係
指導教授(外文):Hsu, Sue-MingHuang, Kai-I
口試委員:岑淑筱
口試委員(外文):Tsen, Shu-Hsiao
口試日期:2012-07-10
學位類別:碩士
校院名稱:東海大學
系所名稱:企業管理學系碩士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:中文
論文頁數:95
中文關鍵詞:動態能力國際化動態能力海外市場進入策略網絡關係
外文關鍵詞:dynamic capabilitiesinternationalization dynamic capabilitiesforeign market entry strategiesnetwork relationships
相關次數:
  • 被引用被引用:1
  • 點閱點閱:271
  • 評分評分:
  • 下載下載:21
  • 收藏至我的研究室書目清單書目收藏:0
Teece et al.(1994,1997)認為整合與配置組織內外資源之管理能力的組織,才能在全球競爭的環境下獲得成功。他們所提出的動態能力觀點,認為環境有其變動的特性,使得企業必須透過組織動態能力來『適應、整合與重組組織內與組織外的技能、資源與能力,使之能順應變動的環境』,此項能力無法從市場交易中取得,必須透過組織內部長期的累積來建構。
本研究以Teece(2007)動態能力理論架構為基礎,透過文獻探討釐清理論中的構念後,推論出抽象構念的觀察變項,並依此發展出國際化動態能力之問項,透過觀察三家成功的個案廠商並與其主管訪談次級資料之蒐集,探討廠商之國際化動態能力及網絡關係並找出其代表能力,探究其與海外市場進入策略之關聯性。
經由文獻探討及訪談之後整來動態能力中組織學習、獨特性資源及智慧資產、企業早期拓展成功的經驗對國際化動態能力有正向影響。影響海外市場進入策略的國際化動態能力為以下五個:(1)廠商具有高價值產品與製造技術及擁有生產高度差異化的產品。(2)廠商具有環境動態連結與配置能力。(3)廠商具有開發可以進入國際市場的新能力。(4)廠商與管理者具有公司治理能力,並擁有一定的國際化經驗。(5)廠商具有彈性。
具有以上的國際化動態能力,廠商對於海外市場進入策略傾向選擇高度控制的進入策略,雖然本論文還尚未探討進入初期績效,但本研究可以推估,擁有以上國際化動態能力,對於海外市場開拓績效是正向影響的。

Teece et al. (1994,1997) that the integration and configuration both inside and outside the organization resources management capability of the organization, in order to succeed in the global competitive environment.
In this study, Teece (2007) dynamic capabilities theoretical framework through literature to clarify the constructs in the theory, to infer the observation of the abstract constructs of variables, and so develop the dynamic capabilities of the international questions through observe the three successful cases and their supervisor interview secondary data collection, to explore the dynamic capabilities of the international firs and network relationships and to identify their representative capacity, to explore its relevance to overseas market entry strategy, and verify a theory mode.
Organizational learning, unique resources and intellectual assets and successful experience has a positive impact on international dynamic capabilities.
Followed by a literature review and interviews have five impacts of foreign market entry strategy for the internationalization of dynamic capabilities:
1. Firm provided with high-value products and manufacturing technology and with production of highly differentiated products.
2. Firm environmental dynamic link configuration.
3. Firm develop new capabilities that can enter the international market.
4. Firm and managers with the ability of corporate governance, and has international experience.
5. Flexibility.

目錄 iv
圖目錄 v
表目錄 vi
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 2
第三節 研究流程 3
第二章 文獻探討 4
第一節 海外市場進入策略 4
第二節 國際化動態能力 14
第三節 網絡關係 42
第三章 研究方法 47
第一節 研究架構 47
第二節 研究方法 48
第三節 資料來源及問題 51
第四節 資料分析方法 55
第五節 信度及效度分析 55
第四章 個案研究與分析 57
第一節 個案公司發展歷程 57
第二節 個案發現與命題提出 74
第五章 結論與建議 84
參考文獻 88
附錄 訪談逐字稿 96

圖目錄
圖 1-1 研究流程 3
圖 2-1 交易成本架構下的進入模式影響因素 7
圖 3-1 研究架構 47

表目錄
表 2- 1 海外市場進入模式影響因素相關文獻彙整表 12
表 2- 2 國際化動態能力之建構 38
表 3- 1 個案研究來源之敘述 51
表 3- 2 受訪名單 52
表 3- 3 開放式問題之匯整 53
表 4- 1 A公司大事記 58
表 5- 1 研究命題彙整表 84




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