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研究生:葉茂雄
研究生(外文):Mao-Hsiung Yeh
論文名稱:發展綠色與功能性需求為基之顧客分群模式-以無線路由器為例
論文名稱(外文):Develop a Customer Clustering Model Based on Green Consumer and Product Functionality Needs Using Wireless Broadband Router as an Example
指導教授:車振華車振華引用關係
口試委員:江梓安王河星
口試日期:2012-06-21
學位類別:碩士
校院名稱:國立臺北科技大學
系所名稱:工業工程與管理系碩士班
學門:工程學門
學類:工業工程學類
論文種類:學術論文
論文出版年:2012
畢業學年度:100
語文別:中文
論文頁數:20
中文關鍵詞:Kano Model自適應性共振理論II(ART2)顧客分群關聯規則
外文關鍵詞:adaptive resonance theory II (ART2)analytic hierarchy process (AHP)customer clusteringgreen consumer needs
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近年來消費性電子產品競爭激烈,且環境保護的意識抬頭。因此,洞悉顧客對產品的功能性與綠色需求的分析日益受到企業所重視。若企業無法滿足不同顧客群集之需求,將面臨企業虧損與市占率下降之窘境。面臨多樣化的顧客需求,如何有效建立不同的市場區隔,並擬定相對應的產品規格策略,以回應市場需求之變化,將是一項艱鉅的挑戰。有鑑於此,本研究運用適應性共振理論II (Adaptive resonance theory II, ART 2)與分析層級程序法(Analytical hierarchy process, AHP)建立綠色與功能性需求為基礎之顧客分群模式。最後,本研究以無線寬頻路由器為案例,說明與驗證本研究所提出的方法論的成效。

In recent years, consumer electronics products are very competitive, and the consumers are getting increasingly environmental conscious. Thus, an analysis of customer needs is becoming more important as entrepreneurs try to understand the product functionality needs and green consumer needs for marketing their products. If entrepreneurs cannot satisfy different customer needs, businesses will run the risk of operating losses and falling market share. In view of wide range of customer needs, it will be a formidable challenge for businesses to create different market segments and formulate corresponding marketing strategies and product specifications that are targeted at different market segments, in their efforts to respond to fast changes in market demand. For this reason, this study uses Adaptive Resonance Theory II (ART 2) and Analytic Hierarchy Process (AHP) to establish a clustering model based on the green consumer and product functionality needs of respective customer clusters.

目錄

摘要 i
Abstract ii
誌謝 iii
目錄 iv
表目錄 vi
圖目錄 vii
第一章 緒論 1
1.1 研究背景與動機 1
1.2 研究目的 1
1.3 研究架構 2
第二章 文獻探討 3
2.1 顧客分群 3
2.2 顧客綠色需求之項目 5
第三章 研究方法 7
3.1 顧客需求項目之權重評估模式 8
3.2 綠色與功能性需求為基礎之顧客集群分析 10
第四章 案例分析 14
第五章 結論 18
References 19



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[2] C. A. Rusinko, “Green Manufacturing: An Evaluation of Environmentally Sustainable Manufacturing Practices and Their Impact on Competitive Outcomes”, IEEE Transactions on Engineering Management, Vol. 54, No. 3, 2007, pp.445-454.
[3] W. Yan, C. H. Chen, and M. D. Shieh, “Product concept generation and selection using sorting technique and fuzzy c-means algorithm”, Computers & Industrial Engineering, Vol. 50, No. 3, 2006, pp. 273-285.
[4] J. Mo, M. Y. Kiang, and P. Zou, Y. Li, “A two-stage clustering approach for multi-region segmentation”, Expert Systems with Applications, Vol. 37, No. 10, 2010, pp. 7120-7131.
[5] C. C. Yang and B. S. Chen, “A Neural Network Approach for Customer Group Classification Analysis”, Journal of Management & Systems, Vol. 12, No. 3, 2005, pp. 43-65.
[6] C. H. Chen, L. P. Khoo, and W. Yan, “A strategy for acquiring customer requirement patterns using laddering technique and ART2 neural network”, Advanced Engineering Informatics, Vol. 16, No. 3, 2002, pp. 229-240.
[7] P. Hanafizadeh and M. Mirzazadeh, (2011), “Visualizing market segmentation using self-organizing maps and Fuzzy Delphi method – ADSL market of a telecommunication company”, Expert Systems with Applications, Vol. 38, No. 1, 2011, pp. 198-205.
[8] T. C. Kuo, H. H. Wu, and J. I. Shieh, “Integration of environmental considerations in quality function deployment by using fuzzy logic”, Expert Systems with Applications, Vol. 36, No.3, 2009, pp.7148-7156.
[9] S. Vinodh and G. Rathod, “Integration of ECQFD and LCA for sustainable product design”, Journal of Cleaner Production, Vol. 18, No. 8, 2010, pp.833-842.
[10] A. J. C.Trappey, J. J. R. Ou, G. Y. P. Lin, and M. Y. Chen, “An Eco- And Inno-Product Ddeign System Applying Integrated And Intelligent QFDE And TRIZ Methodology” , J Syst Sci Syst Eng, Vol. 20, No. 4, 2011, pp.443-459.
[11] L. Zhang, Y. Zhan, Z. F. Liu, H. C. Zhang, and B. B. Li, “Development and analysis of design for environment oriented design parameters”, Journal of Cleaner Production, Vol. 19, No. 15, 2011, pp.1723-1733.
[12] Bereketli, M. E. Genevois, and H. Z. Ulukan, “Green Product Design for Mobile Phones”, World Academy of Science Engineering and Technology, Vol. 58, 2009, pp. 213-217.
[13] T. Sakao, “A QFD-centred design methodology for environmentally conscious product design” , International Journal of Production Research, Vol. 45, No. 18, 2007, pp.4143-4162.
[14] T. L. Saaty, The Analytic Hierarchy Process, McGraw-Hill, New York, 1980.


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