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In this thesis, the case of non-financial holding system bank after dual-card crisis, the financial tsunami changes in the market restrictions and financial holding company of the Act the Commissioner of camouflage, to adjust the organization through change management and development strategy, actively cross-sector strategyalliances, market segmentation, customer segmentation to find the difference of the new opportunity to increase brand awareness and influence, to open up another business patterns and core competitiveness. Research framework through the Five Forces Analysis and SWOT analysis and planning business strategy map. By the change of the organization and products, increase product complementary to each other, expand the path antennae and product diversification to improve the business capacity to find innovative business model to create customer segment of the market demand and thus play a 3C of the effectiveness of a cross-selling (Cross selling ) reduce costs (cost saving) the use of capital efficiency of (capital efficiency)
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