臺灣博碩士論文加值系統

近年來受許多企業醜聞影響加上銷售人員較組織中的員工更不受監督且握有更大的自主性。許多學者便建議組織應實行道德教育。為了測試遊戲在道德教育上的重要性，此研究採用一個道德訓練遊戲做為實驗方法以測試有受到以遊戲作為道德訓練方法的受測者能否在道德推理及動機上表現的較未受到以遊戲作為道德訓練方法的受測者高。
在實驗設計方面，此研究採用真實驗設計中的等組前後測設計以測試採用遊戲作為道德教育方法的可行性。結果顯示以遊戲作為道德訓練方法無法進一步增進受測者之道德推理能力。但在動機的提升上，以遊戲作為道德訓練方法被證實可改善受測者之動機。總體而言，此研究結果也許可提供給道德訓練設計者一項新思維：將遊戲帶入道德訓練中。此外，此研究建議未來學者在進行進一步研究時可利用手機作為道德訓練之媒介，以迎合銷售人員之移動性。

In recent years considerable concern has arisen over corporates as several scandals happened as well as salespeople are much autonomic than employees in other functional departments inside an organization. Ethics training programs were suggested to be invoked in organizations. This study proposed an ethics training game and examined whether or not an ethics training with gaming method can improve learners’ moral reasoning as well as motivation.
This study adapted the pretest-posttest control group design where the experiment group was the ethics training with gaming method and the control group was the ethics training without gaming method. The results indicated that the ethics training with gaming method was unable to improve moral reasoning. In terms of motivation, the ethics training game was capable of raising subjects’ motivation. To conclude, this study may provide ethics training program designers a new thinking to design ethics training program in a gaming form as well as suggested further research can delivery ethics training programs through mobile phones in order to fit the mobility of salespeople.

摘 要 ii
ABSTRACT iii
Acknowledge v
List of Tables viii
List of Figures ix
Chapter 1. Introduction 1
1.1. Research Background 1
1.2. Research Questions 5
Chapter 2. Literature Review 7
2.1. Ethics training Program 7
2.1.1. Cognitive Moral Development 8
2.1.2. The content of Ethics training Program 11
2.2. Gamification 13
2.3. Motivation 20
2.4. Research Hypothesis 23
Chapter 3. Methodology 24
3.1. Variables 24
3.1.1. Independent Variable 24
3.1.2. Dependent Variables 24
3.2. Sample 27
3.3. Experimental Design and Procedure 28
3.3.1. Experimental Design 28
3.3.2. Pilot 30
3.4. Data Analysis 32
Chapter 4. Results and Data Analysis 33
4.1. Hypothesis Test 33
4.1.1. Effectiveness of ethics training game on moral reasoning 33
4.1.2. The effectiveness of ethics training game on motivation 36
Chapter 5. Conclusions and Suggestions 39
5.1. Discussion 39
5.1.1. Effectiveness of ethics training game on moral reasoning 39
5.1.2. The effectiveness of ethics training game on motivation 41
5.2. Managerial Implications 41
5.3. Limitation and Future Research 43
Reference 46
Appendix 1. Moral dilemmas of “The Ethics Game” 53
Appendix 2. Score Key of Calculating P Scores 56
Appendix 3. Define Issue Test 57
Appendix 4. Instructional Materials Motivation Survey 65

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