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研究生:陳玉鈴
研究生(外文):Finna Handayani
論文名稱:社群網絡滿意度之評估-以YouTube為例
論文名稱(外文):The Evaluation Of Satisfaction Of Social Networking - A Study Of YouTube
指導教授:黃焜煌黃焜煌引用關係
指導教授(外文):Professor Dr. Kun-Huang Huarng
學位類別:碩士
校院名稱:逢甲大學
系所名稱:國際貿易學系
論文種類:學術論文
畢業學年度:101
語文別:英文
論文頁數:46
外文關鍵詞:YouTubeSocial NetworkingInternetE-satisfactionInformation QualityWeb QualityMotivation
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Satisfaction already been a popular topic for researchers in the marketing area for a long time and right now also in e-commerce (social networking and online shopping). Because satisfaction is the most part to know how people feel about something. The more people satisfy the more people will come back to use it. No matter in the social networking or in the online shopping we can call that is repeat buyer. Also now online social networking really gains so much popularity and also became the most popular sites on the Web. This study intends to analyze what factors affect satisfaction and influence the most on social networking. This study will analyze YouTube site as a sample and based on these literatures this study purposes a new framework that integrates three factors: information quality, web quality and motivation as the independent variables.
The data will be collected through questionnaires to Indonesia and Taiwanese people. The data we used in this study are demographic, reliability analysis, and SEM (Structural Equation Modeling). The result show that the independent variables are influence or significant with satisfaction on social networking but we also got one factor that the result show not significantly with satisfaction.
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