臺灣博碩士論文加值系統

本篇利用 2012 年 11 月 8 日~ 2013 年 5 月 2 日台灣 PChome 網路資料，發現台灣網路市場商品訂價是違反一價定律，且證明網路零售商訂價為分散的。在台灣 PChome 網路市場中，提供最低價網路廠商是會相互交換的，這樣一來使競爭對手無法系統地預測廠商的價格策略。在網路中，廠商運用價格策略，能有效吸引掌握價格資訊的消費者購買並且防止競爭對手進行價格促銷。另台灣資料呈現商品價格高低、廠商家數多寡與有無違反一價定律並沒有關係。

The dataset of this paper is collected from the PChome online market in Taiwan. (November 8, 2012 - May 2, 2013). In this paper, we find that the pricing behavior of the firms in the online market don’t follow the law of one price and the price level of the goods and the numbers of firms are not correlated to the law of one price.

壹、 緒論……………………………………….…………………………………1
一、 研究動機與目的...................... 1
二、 本文架構............................2
貳、 文獻回顧……………………………………………………………………….4
一、 理論文獻............................4
(一) 一價定律………………………………….………………4
(二) 市場模型………………………………….………………4
(三) 清算中心……………………………….…………………4
(四) 非網路市場…………………………….……....5
(五) 網路市場……………………………….…………………5
(六) 打帶跑價格策略……………………….……………5
二、 實證文獻………………………………………………………………..….6
(一) 實證介紹………………...……….…………………6
(二) 清算中心假說…………………………………….……8
1. 清算中心有三個重要假說……….………….9
(1) 持續價格分散………………...………….………9
(2) 當期價格分散……………………….……...……9
(3) 價格分散程度依據市場結構…………………9
參、 研究與統計方法……………………………………………………………10
一、 資料來源……………………………………..…………………………..10
二、 研究假說………………………………….….………………………….10
(一) 清算中心三個假說……………………………..11
三、 統計方法……………………………………..……………….………….11
(一) 敘述統計…………………..………………………….11
(二) 橫斷面資料分析…………………………….………12
(三) 時間序列分析…………………………….……………13
壹、 實證結果……………………………………………………………………..15
貳、 結論與建議…………………………………………………………………..16
參考文獻……………………………………………………………………..........17
附錄…………………………………………………………………………...........19

中文部分

資策會資訊市場情報中心 http:// mic.iii.org.tw/intelligence/

西文部分

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