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研究生:吳彥儒
研究生(外文):Yan-Ru Wu
論文名稱:認知互動性、認知有趣性、認知關鍵多數及滿意度對Facebook使用者持續使用意圖之影響
論文名稱(外文):A Study the Influence of Interpersonal interaction、perceived playfulness and Critical Mass to Continuance Intention for Facebook
指導教授:夏榕文夏榕文引用關係
指導教授(外文):Jung-Wen Hsia
學位類別:碩士
校院名稱:中華大學
系所名稱:企業管理學系碩士班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2013
畢業學年度:101
語文別:中文
論文頁數:51
中文關鍵詞:資訊系統持續使用模型認知互動性認知有趣性認知關鍵多數持續使用意圖
外文關鍵詞:Information System Continuance ModelInterpersonal InteractionPerceived PlayfulnessCritical MassContinuance Intention
相關次數:
  • 被引用被引用:21
  • 點閱點閱:1016
  • 評分評分:
  • 下載下載:285
  • 收藏至我的研究室書目清單書目收藏:2
當網際網路進入Web 2.0的時代後,改變網路世界的樣貌,也改變了使用者的習慣與需求,而社群網站則是具體展現出Web 2.0的概念。在近幾年來,隨著Facebook快速得不斷成長,儼然已成為使用者對於社群網站的第一首選,延續了現實生活中人與人彼此之間的人際關係聯結,人們可以利用網站上提供的網站功能與親朋好友建立起聯結,並且透過多種不同的互動方式,與其增加彼此的聯繫緊密度。但是,隨著時間的推移,Facebook的成長速度已逐漸趨緩,甚至在許多國家的使用者出現大幅減少的狀況。
因此,本研究以資訊系統持續使用模型作為架構的基礎,引入認知互動性、認知有趣性以及認知關鍵多數,進而提出一個整合性的研究架構。藉此,來探討影響網路使用者持續使用Facebook之因素影響關係。本研究藉由PLS(partial least squares)方法進行分析,結果顯示:(1)Facebook使用者的「認知互動性」以及「認知有趣性」對「滿意度」呈現正向的顯著影響;(2)Facebook使用者的「滿意度」與「認知有趣性」顯著正向影響其「持續使用意圖」;(3)「認知關鍵多數」對於Facebook使用者的「滿意度」具有顯著的正向影響,但是對於「持續使用意圖」卻無顯著的影響關係。

After the internet network enters the era of Web 2.0, change one kind of looks of the network world, has changed the user's habit and demand too, community's websites show the concept of Web 2.0 concretely. In recent years, as Facebook must grow up constantly fast, the ones that assumes the air of and already becomes users to community's websites are first-selected, the interpersonal relationships each other of people and people are bound while extending actual life, people can utilize the website function offered on websites to set up binding with relatives and friends, and through planting more different interdynamic ways, instead of increasing the mutual tightness of contacting. However, as time goes on, the speed of growth of Facebook has already eased up gradually, the user even in a lot of countries presents the state reduced by a wide margin. So, this research uses model as the foundation of the structure continuously with the information system, introduce cognition interdynamically, cognition is interesting and key majority of cognition, and then propose a merger research structure. By this, it influences the network user to use the factor of Facebook to influence the relation continuously to probe into. This research is with PLS (partial least squares) The method analyses, the result shows:(1) The Facebook user one cognition the interdynamic and cognition the interesting appear to satisfaction to influence of showing;(2) satisfaction, Facebook of user with cognition getting interesting apparent to influence their use the intention continuously;(3) cognition key majority have a apparent one to influence to satisfaction, Facebook of user, but to use the intention continuously not having apparent influence relation.
摘要..........................................................i
ABSTRACT.......................................................ii
目錄.........................................................iii
表目錄......................................................v
圖目錄.......................................................vi
第一章 緒論.......................................1
第一節 研究背景.........................................1
第二節 研究動機與目的...................................2
第三節 研究流程.........................................3
第二章 文獻探討......................................5
第一節 期望確認理論.......................................5
第二節 資訊系統持續使用模型...............................7
第三節 認知互動性........................................10
第四節 認知有趣性.......................................12
第五節 認知關鍵多數.....................................15
第三章 研究方法..................................18
第一節 研究架構......................................18
第二節 研究假設.....................................19
第三節 變數定義與衡量................................20
第四節 研究對象與抽樣方法.............................24
第五節 資料分析方法...................................24
第四章 資料分析....................................26
第一節 樣本資料之描述性統計............................26
第二節 測量模型之效度與信度檢定.........................28
第三節 結構模型與研究假設之檢定.........................34
第五章 結論與建議..............................37
第一節 研究結論................................37
第二節 管理意涵................................40
第三節 研究限制與建議..........................41
文獻參考...........................................43
網路資料..........................................54
附錄一.........................................55

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