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研究生:黎永松
研究生(外文):Li,Yung Song
論文名稱:生態旅遊認知對濕地環境衝擊、環境態度與環境敏感度之影響
論文名稱(外文):The Influence on Ecotourism Cognition to Wetlands Environmental Impacts Environmental Attitudes and Environmental Senitivity
指導教授:李城忠李城忠引用關係楊豐華楊豐華引用關係
指導教授(外文):Lee, Cheng JongYang, Feng Hua
口試委員:江金山劉照金陳天賜徐欽賢李城忠楊豐華
口試日期:2012-09-17
學位類別:博士
校院名稱:大葉大學
系所名稱:管理學院博士班
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2013
畢業學年度:101
語文別:中文
論文頁數:147
中文關鍵詞:生態旅遊認知環境衝擊環境態度環境敏感度
外文關鍵詞:Ecotourism CognitionEnvironmental ImpactEnvironmental AttitudeEnvironmental Sensitivity
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論文名稱: 生態旅遊認知對濕地環境衝擊、
環境態度與環境敏感度之影響 總頁數:147

校(院)所組別:大葉大學管理學院博士班
畢業時間及提要別:101學年度第1學期博士學位論文提要
研究生:黎永松 指導教授:李城忠、楊豐華
論文提要內容:
本研究主要目的在探討生態旅遊認知對濕地環境衝擊、環境態度與環境敏感度之關係,並利用結構方程式模型進行驗證分析,利用便利抽樣方式針對彰化縣漢寶濕地的遊客進行調查,其發放600份問卷,回收問卷548份,剔除58份無效問卷後,計獲得有效問卷490份,
經統計分析後所得結果如下;研究結果發現:(1) 遊客生態旅遊認知對於環境的感受、欣賞、關心的程度,生態旅遊的遊客對於濕地生態環境關心程度較高。(2) 遊客生態旅遊認知對於環境態度的環境開發、資源利用、環境認知,生態旅遊的遊客對於濕地生態環境資源利用關心程度越高。(3) 環境敏感度的關心、欣賞、感受程度對於環境造成正面的影響及負面性衝擊,生態旅遊的遊客對於濕地生態環境會產生正面的影響及負面性衝擊。(4) 環境態度的環境開發、資源利用、環境認知對於環境衝擊,生態旅遊的遊客對於濕地生態環境開發、資源利用、環境認知會正面性影響。
關鍵字:生態旅遊認知、環境衝擊、環境態度、環境敏感度


The influence on Ecotourism cognitition to Wetlands
environmental impacts environment attitudes
and environment sensitivity

Student: Song-Yung Li Advisor: Cheng-Jong Lee, Feng-Hua Yang
Da-Yeh University
ABSTACT
The main purpose of the research was discussing what The relation on ecotourism cognitition to wetlands environmental impacts, environment attitudes and environment sensitivity. This research applies Confirmatory Factor Analysis(CFA) of the Structural Equation Modeling(SEM), using convenient sampling to investigate the tourist of Changhua county Han-pao wetland. It sends out 600 copies and 548 copies back. After getting rid of 58 invalid copies, it estimated 490 valid copy total.
Through the analysis, the consequence is below. First, in the feeling level, the appreciation level and the caring level of tourist ecotourism cognition , the ecotourism tourist pay much attention to the wetlands ecotourism in the caring level. Second, in the environment envelopment, the source using and the environment percept, the ecourism cognition tourist pays much attention to wetlands ecological environment the source using. Third, the caring level, the appreciation level and the feeling level of the environmental sensitivity will have positive effect and negative impact. The ecotourism tourist will cause positive effect and negative impact to the wetlands ecotourism. Fourth, the environment development, the source using and the environmental cognition the environmental attitude, the ecotourism tourist have positive effect in the environment development, the source using and the environment.
Keyword: Ecotourism cognition, Environmental impact, Environment attitude,
Environmental sensitivity.

內 容 目 錄
摘要........................... Ⅰ
Abstract........................... II
內容目錄........................... III
表目錄............................ V
圖目錄............................... VI
第一章 緒論.......................... 1
第一節 研究背景與動機.................... 1
第二節 研究目的.................. 7
第三節 研究問題................ 7
第四節 研究重要性.............. 8
第五節 研究範圍............... 8
第二章 文獻探討................. 9
第一節  生態旅遊................ 9
第二節  認知相關理論............. 25
第三節  環境衝擊.................. 31
第四節 環境態度.................. 34
第五節 環境敏感度................. 37
第六節 生態旅遊認知與環境衝擊........ 39
第七節 生態旅遊認知與環境態度.......... 40
第八節 生態旅遊與濕地................ 42
第三章 研究方法................. 60
第一節  實施程序................. 60
第二節  研究架構................. 61
第三節  操作性定義(名詞解釋).............. 62
第四節  研究假說.................. 63
第五節 研究對象與抽樣方法.......... 66
第六節  研究工具................ 70
第七節  資料分析方法............. 82
第四章 結果與討論................. 84
第一節 構念衡量的信效度................ 84
第二節 整體結構模式分析............... 103
第五章 結論與建議................. 109
第一節 研究結論................ 109
第二節 管理意涵............... 112
第三節 研究限制與後續研究建議........ 114
參考文獻 116
附錄A 問卷設計................. 145














表 目 錄
表 2-1 國外學者對於生態旅遊的定義或解釋......... 17
表 2-1 國外學者對於生態旅遊的定義或解釋(續1)... 18
表 2-1 國外學者對於生態旅遊的定義或解釋(續2)... 19
表 2-1 國外學者對於生態旅遊的定義或解釋(續3)... 20
表 2-1 國外學者對於生態旅遊的定義或解釋(續4)... 21
表 2-2 生態旅遊的概念之差異點........... 22
表 2-3 國內外學者對認知的定義或解釋........ 26
表 2-3 國內外學者對認知的定義或解釋(續1).... 27
表 2-3 國內外學者對認知的定義或解釋(續2).... 28
表 2-4 台灣主要生態濕地.............. 45
表 2-5 漢寶、高美、關渡濕地之動植物........ 58
表 3-1 樣本之人口統計變數表............ 69
表 3-2 受試者背景資料.............. 75
表 3-3 預試問卷各變項量表之信度分析........ 75
表 3-4 生態旅遊認知構面.............. 76
表 3-5 環境衝擊構面.............. 77
表 3-6 環境敏感度構面................ 78
表 3-7 環境態度構面............... 78
表 3-7 環境態度構面(續1)................ 79
表 3-8 生態旅遊認知因素分析............ 80
表 3-9 環境衝擊因素分析.............. 81
表 3-10 環境態度因素分析............... 82
表 4-1 問卷構念與構面之Cronbach‘s α值......... 84
表 4-2 適配度指標與參考標準值對照表......... 86
表 4-3 觀察變項信度及潛在變項組成信度與平均變異抽取量.................. 88
表 4-4 相關係數95%信賴區間表.......... 89
表 4-5 研究模式的配適度分析............ 90
表 4-6 觀察變項信度及潛在變項組成信度與平均變異抽取量................ 92
表 4-7 相關係數95%信賴區間表......... 93
表 4-8 研究模式的配適度分析............ 93
表 4-9 觀察變項信度及潛在變項組成信度與平均變異抽取量.................. 95
表 4-10 相關係數95%信賴區間表........... 96
表 4-11 整體模式配適度修正前後比較表........ 97
表 4-12 原始衡量模式配適度指標結果.......... 99
表 4-13 修正後模式配適度指標結果............ 100
表 4-14 修正後衡量模式信、效度分析、收斂效度表.... 102
表 4-15 整體模式配適度彙整表........... 103
表 4-16 環境衝擊之負面衝擊配適度彙整表......... 105
表 4-17 環境衝擊之正面衝擊適配度彙整表.......... 107
表 4-18 環境負面衝擊分析表............. 107
表 4-19 環境正面影響分析表............ 108
表 5-1 研究假說驗證結果表...................... 111




圖目錄
圖 2-1 漢寳濕地位置圖...................... 48
圖 2-2 生態環境-漢寳濕地................. 48
圖 2-3 賞鳥的天堂-漢寳濕地............. 49
圖 2-4 生態-漢寳濕地................ 49
圖 2-5 自然新樂園-漢寳濕地............. 50
圖 2-6 生態動植物-蟹兵團.............. 50
圖 2-7 生態植物-高美濕地............... 52
圖 2-8 生態動植物-高美濕地.............. 52
圖 2-9 生態動植物鳥群-高美濕地........... 53
圖 2-10 生態動物-高美濕地.............. 53
圖 2-11 生態植物-關渡濕地............... 56
圖 2-12 生態植物水筆仔-關渡濕地............ 57
圖 2-13 生態動物鳥群-關渡濕地............. 57
圖 2-14 生態動物-關渡濕地.............. 58
圖 3-1 研究架構................... 61
圖 4-1 生態旅遊認知驗證型因素分析結構圖......... 87
圖 4-2 環境衝擊驗證型因素分析結構圖........ 91
圖 4-3 環境態度驗證型因素分析結構圖........ 94
圖 4-4 環境衝擊之徑路模式-負面衝擊......... 104
圖 4-5 環境衝擊之徑路模式-正面影響......... 106




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5. 陳思利,葉國樑(2002)。環境行為與相關因素之研究--以屏東縣國中學生為例。環境教育學刊,1,13-30
6. 陳建州(1996)。我國高級職業學校工業類科教師能源認知及能源態度之研究。國立彰化師範大學工業教育研究所碩士論文,未出版,彰化縣。
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8. 陳光華(2006)。生態旅遊遊客行為模式之建構-以旅遊動機為中介變項。休閒暨觀光產業研究,1(1),1-18。
9. 戚永年、許慧苓(2000)。新環境典範在環境態度分析上之應用。臺灣林業,27(4),47-53。
10. 郭竹君、鍾志強(2009)。大眾觀光地區遊客對生態旅遊認知與行為意圖關係之研究-以華山登山步道遊客為例。休閒運動期刊,8,51-60.
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12. 李茂能(2006)。結構方程模式軟體AMOS之簡介及其在測驗編製上之應用。台北:心理出版社。
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