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研究生:楊美慧
研究生(外文):Yang, Mei-hui
論文名稱:佔公司便宜之預測:知覺風險、道德義務與計畫行為理論之整合模式
論文名稱(外文):Predicting the Taking Advantage of Company: Integrating Perceived Risk and Moral Obligation with the Theory of Planned Behavior
指導教授:李德治李德治引用關係
指導教授(外文):Li, De-zhi
口試委員:楊豐兆鍾育明
口試委員(外文):Yang, Feng-zhaoZhong, Yu-ming
口試日期:2013-01-04
學位類別:碩士
校院名稱:大葉大學
系所名稱:管理學院碩士在職專班
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2013
畢業學年度:101
語文別:中文
論文頁數:100
中文關鍵詞:佔公司便宜計畫行為理論知覺風險道德義務
外文關鍵詞:taking advantage of companytheory of planned behaviorperceived riskmoral obligation
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本研究以計畫行為理論結合道德義務、知覺風險,發展一個有效之理論模式來解釋與預測員工佔公司便宜的行為意向,期能在理論與實務面帶來貢獻,並協助公司管理者在思考相關作為時之參考依據。
本研究以軍公教、服務業與製造業員工為對象,共取得366份樣本資料,扣除無效問卷後,有效樣本為345份,透過結構模式分析法來進行研究模式的驗證,研究結論發現如下:
1.個人佔公司便宜之行為意向受態度、主觀規範、知覺行為控制的正向影響。
2.道德義務能負向影響佔公司便宜之意向,同時並負向影響態度。
3.知覺風險對行為意向及態度無顯著之影響。
各變數中,道德義務對行為意向的影響最大,其次是態度、主觀規範,最後則是知覺行為控制。本研究驗證TPB所假設的關係,同時驗證增加道德義務能顯著提升 TPB 對行為意向的解釋能力。

This study uses the theory of planned behavior(TPB) and combines moral obligation and perceived risk to develop a model of explaining and predicting employees’ behavior intention of the taking advantage of company. Hoping to bring contributions to the theory and practice and assist the company mangers thinking as reference.
Military officers, government officials, teachers, services and manufacturing staff are the objects in this study. And a total of 361 questionnaires were distributed. After deducted invalid questionnaires, 345 valid questionnaires were collected. Through Structural Equation Model conducted research model validation. The findings of this study are as follows:
1.The behavior intention of the taking advantage of company is positively affected by the attitude, the subjective norms, and the perceived behavioral control.
2.The moral obligation negatively affects the intention of the taking advantage of company and the attitude at the same time.
3.The perceived risk has no significantly affection to the behavior intention and the attitude.
Among the variables, the moral obligation affects the behavior intention best. Then is the attitude and the subjective norms, and the last is the perceived behavioral control. This study tested the relationship assumed in TPB, and tested that the increasing moral obligation can significantly enhance the explanation ability of TPB to the behavior intention.

內容目錄

中文摘要 i
英文摘要 ii
誌謝辭 iv
內容目錄 v
圖目錄 vii
表目錄 viii
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 6
第三節 研究問題 6
第二章 文獻探討 7
第一節 佔公司便宜 7
第二節 理性行動理論與計畫行為理論 15
第三節 道德義務 21
第四節 知覺風險 29
第三章 研究方法 37
第一節 研究架構 37
第二節 研究假設 38
第三節 研究變數的操作性定義與衡量 40
第四節 測量工具 46
第五節 資料分析方法 49
第四章 資料分析 52
第一節 樣本描述與分析 52
第二節 變數之敘述性統計分析 56
第三節 相關分析 60
第四節 結構方程模式 61
第五章 結論與建議 68
第一節 研究結論與發現 68
第二節 研究貢獻 69
第三節 研究限制 72
第四節 後續研究方向 73
參考文獻 75
附錄 97


圖目錄

圖2-1 員工從工作場所偷竊的項目 14
圖2-2 理性行動理論 16
圖2-3 計畫行為理論 17
圖2-4 道德決策模型 26
圖2-5 Ferrell,Fraedrich and Ferrell之倫理決策架構 27
圖2-6 Flannery and May 之倫理決策模式 28
圖3-1 研究架構 37
圖4-1 研究架構路徑分析圖 66
圖4-2 計畫行為理論模式分析圖 67


表目錄

表2-1 員工偏差行為的分類 11
表2-2 知覺風險之構面分類彙整 34
表3-1 態度衡量問項 41
表3-2 主觀規範衡量問項 42
表3-3 知覺行為控制衡量問項 43
表3-4 行為意向衡量問項 44
表3-5 道德義務衡量問項 45
表3-6 知覺風險衡量問項 46
表3-7 預試量表項目相關分析結果 48
表4-1. 人口統計變數彙整表 55
表4-2 態度的敘述性統計 56
表4-3 主觀規範的敘述性統計 57
表4-4 知覺行為控制的敘述性統計 57
表4-5 道德義務的敘述性統計 58
表4-6 知覺風險的敘述性統計 59
表4-7 行為意向的敘述性統計 59
表4-8 自變數之相關係數表 60
表4-9 整體配適度檢驗結果 62
表4-10 因素分析結果 64
表4-11 研究模式標準化係數表 65
表5-1 本研究之各構面間之假說結果 68

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