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研究生:蔡依庭
論文名稱:數位課程接受意願之研究
指導教授:吳廣文吳廣文引用關係
口試委員:李元恕張國雄
口試日期:2013-05-17
學位類別:碩士
校院名稱:逢甲大學
系所名稱:電子商務碩士在職專班
學門:商業及管理學門
學類:一般商業學類
論文種類:學術論文
論文出版年:2013
畢業學年度:101
語文別:中文
論文頁數:89
中文關鍵詞:數位學習科技接受模式知覺價值便利性
外文關鍵詞:E-LearningTechnology Acceptance ModelPerceived ValueConvenience
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在數位化和高度科技時代變化中,國家經濟優勢將取決於人民的創造力及活用知識的能力,全球化經濟的不斷強烈競爭下,知識的創造和運用要更為多元化、普及化、國際化,科技化。因此以以更自主與彈性並迅速方便之學習型式,以達到多元學習是必需要的
目前國內有關於數位學習研究,其研究內容集中在學校教學平台,研究對象多集中於教師、大學生,或者是公務人員上,尚無針對新竹科學園區上班族對數位課程接受意願進行研究。
本研究依據文獻資料,以科技接受模型中知覺易用性及知覺有用性納入便利性、知覺價格兩項構面,來探討對新竹科學園區上班族知覺價值的影響、藉以討論使用意願之間的關係。
以網路問卷方式取得樣本。問卷數共發出319份,無效問卷3份,總計回收有效問卷為 316份。問券調查統計性別比例平均;年齡大多在31~40歲之間;擁有大學學歷居多;其任職公司大多所屬於積體電路產業;公司規模501人~2500人及2501人以上各佔了32.9%及36.4%;職位大多是基層員工;網路使用經驗有75.9%的人有十年以上使用經驗;多數人的平均上網時間為1~4小時;有64.2%的人偶爾上網參與數位學習課程。
本研究透過結構方程式模型結果顯示:
1. 科學園區上班族使用數位課程學習的「知覺成本」中的「知覺易用性」、「知覺價格」、「便利性」與知覺成本之間有顯著之正向關係。
2. 科學園區上班族使用數位課程學習的「知覺易用性」對「知覺有用性」有正向影響。
3. 科學園區上班族上班族使用數位課程學習的「知覺有用」對「知覺價值」有正向影響。
4. 科學園區上班族上班族使用數位課程學習的「知覺成本」對「知覺價值」之影響有負向影響。
5. 科學園區上班族上班族使用數位課程學習的「知覺價值」對「使用意願」有正向影響。
Abstract
In the high-tech and digital age, the economic advantages of the country depends on the creativity and flexibility of the national capacity to apply knowledge. Under the fierce competition of economic globalization, the creation and application of knowledge must be more diversified, popularized, international and technological. It’s necessary to use autonomous and flexible modes of learning quickly and easily to meet the diverse learning.
Currently on e-learning research, the study is focusing on the teaching platform in schools. The research mostly focuses on teachers, college students, or the public servants. There is no study on e-learning acceptance for white-collar workers in the Hsinchu Science Park.
According to literature data, we add two dimensions--convenience and perceived price to technology acceptance model of perceived ease of use and perceived usefulness to examine the impact on perceived value of Hsinchu Science Park workers and to discuss their behavioral intention to use.
This study created an online questionnaire to obtain samples. 319 copies were recovered; invalid questionnaires were 3 copies and 316 valid questionnaires were found. The respondents’ sex ratio is approximately 1:1, ages ranged from 31 to 40; most of them have bachelor’s degrees and work in the IC industry; company size between 501 to 2500 employees is 32.9% and 2,501 employees above is 36.4%; most are junior staffs; 75.9% of the people use the net for over than ten years; internet access time is 1 to 4 hours; 64.2% of them use e-learning sometimes.

After Structural Equation Model . Results indicate that:
1. Hsinchu Science Park white-collar workers use e-learning,perceived ease of use、perceived price、convenience had significant negative direct effect on perceived cost.
2. Hsinchu Science Park white-collar workers use e-learning,perceived ease of use had positive direct effect on perceived usefulness.
3. Hsinchu Science Park white-collar workers use e-learning,perceived usefulness had positive direct effect on perceived value.
4. Hsinchu Science Park white-collar workers use e-learning,perceived sacrifice had negative direct effect on perceived value.
5. Hsinchu Science Park white-collar workers use e-learning,perceived value had positive direct effect on Behavior Intention to use.
目  錄
第一章 緒論……………………………………………………….………1
第一節 研究動機及背景 ……………………………………….……1
第二節 研究目的 ……………………………………….……….……4
第三節 研究範圍 ………………………………………….…….……4
第四節 研究限制 ………………………………………….…….……5
第五節 名詞解釋 ………………………………………….……….…5
第二章 文獻探討……………………………………………….……….…8
第一節 數位學習定義與產業發展………………………………….…8
第二節 成人學習的特性………………………………………………18
第三節 科技接受模式………………………………….………………23
第四節 知覺價值 ………………………………………….…………29
第五節 便利性……………………………….…………………………36
第三章 研究設計與實施……………………………………………………39
第一節 研究流程 ……………………………..………………………..39
第二節 研究架構 ………………………………………………..……..40
第三節 研究方法 ……………………………………………….………44
第四節 研究對象 ………………………………………………….……49
第五節 研究工具 ………………………………………………….……49
第六節 研究實施 ……………………………………………….……49
第七節 資料分析方法 ……………………………………………….50
第四章 資料分析與結果……………………………………………………53
第一節 樣本回收與基本資料分析 ………………..………………………..53
第二節 信度與效度分析………………………………………………..……..56
第三節 模型分析與假說驗證……………………………………….………61
第五章 研究結論與建議……………………………………………………67
第一節 研究結論 ………………..………………………………..…………67
第二節 管理意涵 ….………..………………………………………………70
第三節 研究限制與建議….………..……………………………………72
參考文獻 ……………………………………………………………………73
附錄…………………………………..…………………………………84
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