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研究生:李威慶
研究生(外文):Wei-Ching Lee
論文名稱:企業社會責任對組織績效之影響:以市場導向為中介角色
論文名稱(外文):The Influence of Corporate Social Responsibility on Organizational performance: The Mediating Role of Market Orientation
指導教授:洪廣朋洪廣朋引用關係
指導教授(外文):Kuang-Peng Hung
學位類別:碩士
校院名稱:銘傳大學
系所名稱:國際企業學系碩士在職專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2013
畢業學年度:101
語文別:中文
論文頁數:88
中文關鍵詞:市場導向企業社會責任組織績效中介效果
外文關鍵詞:Market-OrientationMediating EffectOrganizational PerformanceCorporate Social Responsibility
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近年來,企業開始將企業社會責任(Corporate Social Responsibility)列入公司必要的公司活動之一,CSR已成為國際社會極度重視的企業指標之一。越來越多的投資者不單以財務面的表現來審視企業,亦重視企業在社會責任上的表現。因此,企業必須將社會責議題納入企業的經營活動中,使得企業得以在快速變化中得以永續經營。
當企業開始實踐社會責任,不論是從經濟層面、環境層面或及社會層面開始著手,其所執行的社會議題是否會對組織績效產生影響。以及市場導向是否能在企業社會責任與組織績效產生中介效果,並對組織績效產生影響。
本研究主要探討企業社會責任、市場導向與組織績效三個變數之關係。經由研究問卷發放,使用SPSS軟體以迴歸分析檢定假說,檢視企業社會責任與市場導向是否會對組織績效有正向影向。並驗證市場導向的中介效果。
研究發現企業社會責任、市場導向,皆對組織績效有直接顯著的正向影響。且市場導向並對企業社會責任與組織經營績效具有中介效果。
本研究建議企業在執行企業社會責任時,可經由市場導向的顧客分析,進而對企業社會責任產生加值效果,以此為助益並提升組織績效。
Corporate social responsibility (CSR) is critical to sustainable business. It has become a global issue receiving much attention in both western and eastern countries. Also, the role of Market orientation (MO) is to add value to the customer by identifying and fulfilling the needs and expectations of their customer.
Meanwhile awareness of the social issues have been increased among the society and customers in the past few decades. Therefore, society and customers expect firm to be involved in socially responsible measures. Thus, it becomes necessary for the CSR to move towards MO to fulfill social expectations of their customers and society. But so far only a few researches have been carried out to analyze the relationship between CSR, MO and organizational performance.
Therefore, main purpose of this study is to investigate the mediating effects of Market orientation on the Corporate Social Responsibility between Organizational Performances. The results from sample of firms that operate in Taiwan indicate that MO has a valuably effects on the impact of CSR on organizational performance.
The results of our research are to prove that organization performance can be enhanced by performing CSR and MO. The mediating effects of MO on CSR subsets reveal that MO mediating the valuable join between CSR and organizational performance.
目 錄 I
圖 目 錄................. III
表 目 錄..................IV
第壹章 緒論.................1
第一節 研究背景與動機.......1
第二節 研究目的.............4
第三節 研究範圍與步驟.......5
第貳章 文獻探討.............6
第一節 企業社會責任文獻探討.6
第二節 市場導向相關文獻....13
第三節 組織績效相關文獻....16
第參章 研究設計與方法......19
第一節 研究架構............19
第二節 研究假設............20
第三節 研究變數............28
第四節 抽樣設計與研究方法..32
第肆章 資料分析與研究發現..34
第一節 敘述性統計分析......34
第二節 效度與信度分析......41
第三節 迴歸分析............47
第伍章 結論與建議..........64
第ㄧ節 研究結論............64
第二節 管理意涵與建議......67
第三節 研究限制與未來研究建議.68
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