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研究生:何鍾韋
研究生(外文):Ho, John C.W
論文名稱:優租網創業計劃書
論文名稱(外文):Rental Taiwan Business Plan
指導教授:何小台
指導教授(外文):Ho, Chester
學位類別:碩士
校院名稱:國立政治大學
系所名稱:國際經營管理英語碩士學位學程(IMBA)
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
畢業學年度:101
語文別:英文
論文頁數:38
中文關鍵詞:創業計劃書
外文關鍵詞:Business Plan
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As we all know English is a global language, and in today’s world it is becoming more and more important to become proficient in it. But in Taiwan, English is not a common language like Singapore, Hong Kong or Malaysia. “Internationalization” a word that Taiwanese people have been discussed for long time, and had done a great job to create the environment, but there is always a room for improvement. For instance, I remember there was a complaint news last year from a foreigner in oversea who had difficulty to book domestic airline ticket via official airline website due to they’re all Chinese and had no English translation, and resulted they don’t know how to purchase the ticket online and cancel the trip to Taiwan.
In this business plan, we’re not the homeowners, we’re the rental agency and consolidating the rental housing resource and provide the rental service to foreigners, who is planned to move to Taiwan. We will help them to find the right house easily without language barrier and assist them to enjoy the life in Taiwan. However, we should let the world to understand Taiwan is a such beautiful country and should not allow language become a problem to stop them to visit Taiwan.
1. Executive Summary 1
1.1. Mission 4
1.2. Vision 4
1.3. Company Goals 4
1.4. Core Competency 4
2. Company Summary 5
2.1. Ownership 5
2.2. Start-up Summary 5
3. Service 7
4. Market Analysis 9
4.1. Potential Market Size and Trend 9
4.1.1. Target Cities 9
4.1.2. Market Rent 10
4.1.3. Potential Market Size 10
4.2. Operative Plan 16
5. Management Summary 18
5.1. Organization Chart 19
5.2. Compensation Planning 20
6. Sales and Marketing Strategy 21
6.1. SWOT analysis 21
6.2. Market Segmentation 21
6.3. Competitor Analysis 22
6.4. Marketing Strategy 23
6.5. Sales Strategy 27
6.6. Revenue 28
6.7. Pricing Strategy 29
6.8. Sales Forecast 30
7. Financial Plan 32
7.1. Start-up Funding 32
7.2. Operative Expense 32
7.3. Break-Even Analysis 32
7.4. Final Result &; IRR Analysis 33
7.4.1. Most Likely Scenario (5% Market Share) 33
7.4.2. Conservative Scenario (10% Market Share) 34
7.4.3. Optimistic Scenario (30% Market Share) 35
7.5. Summary 35
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