(34.239.150.57) 您好!臺灣時間:2021/04/19 00:14
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

我願授權國圖
: 
twitterline
研究生:杜亞潔
研究生(外文):Ya-Chieh Tu
論文名稱:遊客價值觀、度假生活型態與休閒阻礙模式建構與驗證─以八仙山與奧萬大國家森林遊樂區為例
論文名稱(外文):Model Construction and Validation of Integrating Visitor’s Value, Vacation Lifestyle and Leisure Constraint: Cases of Basian-Shan and Aowanda National Forest Recreation Areas
指導教授:李介祿李介祿引用關係
指導教授(外文):Chieh-Lu Li
口試委員:顏添明劉吉川廖天賜林喻東
口試日期:2012-11-10
學位類別:碩士
校院名稱:國立中興大學
系所名稱:森林學系所
學門:農業科學學門
學類:林業學類
論文種類:學術論文
論文出版年:2012
畢業學年度:101
語文別:中文
論文頁數:123
中文關鍵詞:國家森林遊樂區價值觀度假生活型態休閒阻礙結構方程式
外文關鍵詞:National recreation areaValuesVacation lifestylesLeisure constraintsStructural equation modeling
相關次數:
  • 被引用被引用:0
  • 點閱點閱:152
  • 評分評分:系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔系統版面圖檔
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:0
休閒場域匯聚了來自多元族群與背景的遊客,每個遊客擁有不同的社會人口統計特性,亦經歷不同的生命史。Jackson(2005)強調休閒阻礙研究由於切進來自消費者的實際感受,以下對上的模式建立消費者、遊客體驗基礎。故本研究承襲此觀點,以遊客的價值觀、度假生活型態為連結,重新理解遊客的休閒阻礙知覺意涵。
而本研究旨在建構並驗證遊客「價值觀、度假生活型態與休閒阻礙之關係模式」。為了解國家森林遊樂區遊客之價值觀、度假生活型態與休閒阻礙三者間的關係,本研究於台中縣八仙山國家森林遊樂區及南投縣奧萬大國家森林遊樂區兩地點,於2011年7月29日至2011年9月3日之間共四次,前往八仙山進行遊客調查;於2011年8月18日至2011年10月23日之間共三次,前往奧萬大進行遊客調查,所獲得之有效問卷共777份。

經文獻回顧相關理論後,本研究以總樣本進行驗證性因素分析確認變項因素結構,並結合結構方程式分別加以總樣本、八仙山及奧萬大模式變項關係。經由資料分析所獲得結果如下:
1. 八仙山與奧萬大遊客兩地人口統計資訊T檢定於年齡、性別、教育程度、職業、婚姻狀態、族群及個人年收入等變項皆呈現顯著差異。
2. 總樣本、八仙山與奧萬大遊客之遊客價值觀、度假生活型態與休閒阻礙模式
整體模式配適程度良好。
3. 由模式得知,遊客價值觀正向影響遊客度假生活型態及休閒阻礙,且度假生活型態亦正向影響休閒阻礙之發生。

本研究並依據研究結果提出建議,希透過價值觀之基礎知覺變項釐清度假生活型態與休閒阻礙之深層結構,並對後續研究提出相關建議。


Outdoor recreation visitors were different and may be differentiated from values, personal characteristics and life courses. Jackson (2005) advocated that constraint research may point to the truly demands of visitors. In concert with buttom-up perspective, the purpose of this study was to explore the relationships of visitors’ values, vacation lifestyle and leisure constraints.
This study attempted to establish a conceptual model of values, vaction lifestyle
and leisure constraints in the context of forest recreation. We examined the causal relationships of values, vacation lifestyle and leisure constraints for visitors to Basianshan and Aowanda National Forest Recreation Areas in central Taiwan. A total of 777 valid questionnaires were obtained through onsite face-to-face survey from July 29th to September 3rd at Basianshan, and from18th August to 23th October at Aowanda. Based on the results, conclusions were drawn as below:
1. The characteristics of visitors were significantly different between Basianshan and Aowanda . For instance, the socio-demographics such as gender, age, marital status, occupation, education and personal income were different.
2. Using structural equation modeling analysis, the finding indicated an acceptable
fit in the overall, Basianshn and Aowanda models.
3. The results showed that visitors’ values significantly and positively influenced leisure lifestyle and leisure constraints. Further, visitor’s leisure constraints were
also significantly and positively influenced by leisure lifestyle as well.
The visitors with higher perception of specific values tended to show positive vacation lifestyles and tended to perceive constraints. For example, visitor with higher hedonistic values tended to more concern their accommodation, and those who with higher safety concern, pay more attention on outdoor safety.
In order to enchnace better forest recreation experience, managers should pay more attention on visitor values, such as from safety, hedonism and respect perspective. The research implications were also provided for better visitor management of national forest recreation areas so as to promote more positive leisure lifestyle and reduce constraints. Finally, the recommendations for future research were included.


目次
摘要 ……………………………………………………………………………… i
Abstract …………………………………………………………………………… ii
目次 ……………………………………………………………………………… iv
表目次 …………………………………………………………………………… v
圖目次 …………………………………………………………………………… vi
第一章 緒論 …………………………………………………………………… 1
第一節 研究動機 ………………………………………………………… 1
第二節 研究目的與研究問題 …………………………………………… 2
第三節 研究流程 ……………………………………………………… 3
第二章 理論與文獻回顧 …………………………………………………… 5
第一節 生活型態 ………………………………………………………… 5
第二節 價值觀 …………………………………………………………… 13
第三節 休閒阻礙 ………………………………………………………… 21
第四節 本土價值觀、生活型態與休閒阻礙相關研究 ……………… 26
第三章 研究方法 ……………………………………………………………… 30
第一節 研究內容 ………………………………………………………… 30
第二節 資料蒐集 ………………………………………………………… 31
第三節 研究工具 ………………………………………………………… 35
第四節 資料處理………………………………………………………… 39
第四章 結果與討論 …………………………………………………………… 43
第一節 遊客人口統計基本資料 ……………………………………… 43
第二節 遊客價值觀、度假生活型態及休閒阻礙知覺分析 …………… 47
第三節 遊客屬性與價值觀、度假生活型態及休閒阻礙差異性分析… 55
第四節 價值觀、度假生活型態與休閒阻礙結構方程模式分析 …… 80
第五節 研究問題驗證與結果討論 ……………………………………… 97
第五章 結論與建議 ………………………………………………………… 104
第一節 結論 ……………………………………………………………… 104
第二節 研究限制 ………………………………………………………… 108
第六章 參考文獻 …………………………………………………………… 110
附錄一、八仙山遊客問卷 ……………………………………………………… 118
附錄二、奧萬大遊客問卷 ……………………………………………………… 121

王曉嬪(2002)。台灣人生活型態與價值觀變遷之研究。國立政治大學,企業管理學系碩士論文,台北市。
李志恭、李立良(2011)。國立高雄餐旅大學學生休閒參與類型與休閒滿意之相關研究。嘉大體育健康休閒期刊,10(1),35-47。
李盈青(2006)。墾丁地區遊客價值觀、旅行生活型態與生活品質關係之研究。
亞洲大學,休閒與遊憩學系碩士論文,台中市。
李素馨(1997)。都市女性休閒類型和休閒阻礙,戶外遊憩研究,10(1),頁43-68。
別蓮蒂(2000)。生活型態白皮書:2000 年臺灣消費習慣調查報告。台北:商
業周刊。
林坤和、李建霖與黃淑玲(2009)。南區大專校院運動代表隊學生在休閒參與、
休閒阻礙與幸福感之相關研究。人文與社會學報,2(4)。195-218。
柯佳慧(2010)。台灣與法國消費者生活型態及消費價值觀之比較。國立政治大學,企業管理學系碩士論文,台北市。
洪升呈、辛麗華(2010)。大專學生休閒阻礙研究。運動知識學報,7 ,24-38 。
洪珮芬、陳殿禮、林振陽(2008)。人口統計變數對家具價值觀之探討。應用藝
術與設計學報,3,67-82。
吳明蒼、林原勗(2006)。大學生休閒阻礙模式之建構與驗證,致遠管理學院學
報,1,237-260。
吳忠宏、張家銘與李枝樺(2009)。台中縣市國小學童休閒參與、休閒阻礙與休
閒滿意度之相關研究。休閒暨觀光產業研究,4(1),13-25。
吳彥鋒(2010)。大專院校教職員休閒參與、休閒阻礙及生活型態之研究─以南
部技職院校為例。國立高雄應用科技大學,觀光與餐旅管理學系碩士論文,
高雄市。
吳武忠、陳振聲(2004)。台北市銀髮族休閒阻礙因素之研究-以團體國外旅遊
為例。觀光研究學報,10(3),19-38。
吳青松 (1980)。家庭決策角色結構與婦女生活型態之研究。台灣大學,商學研
究所碩士論文,台北市。
郭淑玲 (2004)。從婦女休閒阻礙之相關特性來展望未來休閒服務之方向。正修
通識教育學報,1,101-118。
徐資穎 (2004)。台灣遊客度假生活型態、休閒活動與人際阻礙之研究-以主題
休閒度假旅館為例。中國文化大學,觀光事業研究所碩士論文,台北市。
許建民、高俊雄(2000)。以三類型阻礙模式探討都市六年級學童動休閒參
與阻礙與性別及自尊之關係。戶外遊憩研究,13(1),41-61。
翁淑緣(1984)。台灣北部地區大學生的價值觀念與生活型態,教育與心理研究,
7,95-117。
陳志明(2009)。澎湖縣新移民與本國籍國小學童休閒類型與休閒阻礙之比較研究。國立臺北教育大學,教育政策與管理研究所碩士論文,台北市。
陳冠惠 (2003)。青少年生活型態、休閒態度與休閒參與之相關研究。未出版碩士論文,國立雲林科技大學休閒運動研究所碩士論文,雲林縣。
陳思倫、歐聖榮、林連聰編著(1997)。休閒遊憩概論。台北:桂魯。
陳皎眉,王叢桂,孫倩如(2006)。社會心理學。台北:雙葉書廊。
葉益銘、葉聰嬌、李福恩(2011)。新生護專學生休閒阻礙指標發展之研究。休閒事業研究,9(3),32-45。
榮泰生(2007)。AMOS與研究方法。台北:五南。
譚大純、陳正男與賴孟寬(2007)。ICP生活型態量表之信效度檢驗、因素重組與趨勢比較:行銷領域之應用。中華管理評論,2 (7),69-80。
歐聖榮(2007)。休閒遊憩:理論與實務。台北:前程出版社。
鄭健雄、劉孟奇(2001)。國人度假生活型態量表建構之初探-以墾丁國家公園
遊客為例。戶外遊憩研究,14(3),57-80。
謝智謀、賴家馨(2005)。休閒阻礙量表之編製─以北部大學生為例,國立台灣
師範大學公民訓育學報,16,37-60。
Alexandris, K. & Carroll, B. (1997). Demographic difference in the perception of constraints on recreational sport participation: Results from a study in Greece, Leisure Studies,16(12).107-125.
Baier, K. (1969). What is value? An analysis of the concept. In Baier, K. & Rescher, N. (eds.), Values & the future: The impact of technological change on American values, (pp.33-67). New York : Macmillan Co.
Beatty, S. E., Kahle, L. R., Homer, P. & Misra, S. (1985). Alternative measurement
approaches to consumer values: the list of values and the rokeach value
survey. Psychology and Marketing, 2(3), 181-200.
Boag, A., Hibbins, R., Harrington, M. & Lloyd, K. (2003). Leisure lifestyles of young
peopleliving on the Gold Coast. Social ResearchStudies No. 15. Gold Coast City Council, Gold Coast.
Bourdieu, P. (1984). Distinction: A social critique of the judgement of taste, MA: Harvard University Press.
Bourdieu P. (1992). An invitation to reflexive sociology. Chicago: Univ. Chicago press.
Burch, W. R. (1964). Two concepts for guiding recreation management decisions. Journal of Forestry, 62(6), 707-712.
Burch, W. R. (1969). The social circles of leisure. Journal of Leisure Research, 1 (2), 143-147.
Chick, G., & Dong, E. (2005). Culture constraints on leisure. In E. Jackson(Ed.). Constraints to Leisure, PE: Venture Publishing.
Crawford, D., & Godbey, G. (1987). Reconceptualizing barriers to family, Leisure Sciences, 9, 119-127.
Crawford, D., Jackson, E. L., & Godbey, G. (1991). A hierarchical modelof leisure constraints, Leisure Sciences, 13, 309-320.
Dong, E. & Chick, G. (2003). Possibility of refining the hierarchical model of leisure constraints by different populations., In J.Murdy (Ed.). Proceedings of the 2003
Northeastern Recreation Research Symposium., NY: Bolton Landing.
Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1995). Consumer Behavior. NY: Dryden Press.
Erwei, D. & Chick, G (2012). Leisure Constraints in Six Chinese Cities. Leisure Sciences, 34(5), 417-435.
Feather, N. T. (1975). Values in Education and Society. NY: Free Press
Foucault, M. (1980). Power/Knowledge: Selected Interviews and Other Writings 1972-1977. Colin Gordon (ed.) NY: Pantheon.
Gladwell, N. (1990). A psychographic and sociodemographic Analysis of state park
Inn users. Journal of Travel Research, 28(4), 15-20.
Henderson, K. A., & Bialeschki, M. D. (1991). A sense of entitlement to leisure as constraint and empowerment for women. Leisure Sciences, 12, 51-65.
Hofstede, G. (2001). Culture’s consequences: Comparing values, behaviors, institutions, and organizations across nations, CA: Sage Publications.
Holbrook, H. (2003). Consumer Value: A Framework for Analysis and Research. NY:Routledge.
Holman, R. (1984). A values and life styles perspective on human behavior: in personal values and consumer psychology. Robert E. P. Jr., & Woodside, A. G. eds. MA: Lexington.
Inglehart, R. (1977). The silent revolution: Changing values and political styles among western publics. NJ: Princeton University Press.
Jackson, E. L. (1988). Leisure Constraints : A Survey of Past Reserch. Leisure Sciences, 10, 203-215.
Jackson, E. L. (1991). Leisure constraints/constrained leisure: Special issue introduction. Journal of Leisure Research, 23, 279-285
Jackson, E. L., & Scott, D. (1999). Constraints to leisure. In E. Jackson & T. Burton (Eds.). Leisure studies: Prospects for the twenty-first century (pp. 299-321). PA: Venture Publishing.
Jackson E. L. (2005). Leisure constraint research: Overview of a developing theme in leisure studies In E. Jackson (Ed.). Constraints to Leisure , PA: Venture Publishing.
Kamakura, W. A., & Novak, T. P. (1992). Value-system segmentation: exploring the Mmeaning of LOV. Journal of Consumer Research, 19 (2), 119-132.
Kahle, L. R., & Timmer, S. G. (1983). A theory and a method for studying values. In Kahle, L. R.(Ed.), Social values and social change: adaptation to life in America. New York: Praeger.
Kahle, L. R. (1986). The nine nations of North America and values basis of geographic segmentation. Journal of Marketing, 50, 37-47
Kelly, J. R. (1996). Leisure. BT: Allyn and Bacon.
Kotler, P. (1998). Marketing Management: Analysis, Planning, Implementation, and Control. Prentic-Hall Inc.
Kottak, P. (2005). Cultural Anthropology, NY: McGraw-Hill.
Kutner, M., Nachtscheim, J., Neter, J. and Li, W. (2005). Applied Linear Statistical Models, MA: McGraw-Hill/Irwin.
Lazer, M. (1963). Life Style Concepts and Marketing. Toward Scientific Marketing, Stephen Cresyser ed. CH:AMA.
Li, C. (2010). Is Leisure Studies “Ethnocentric”? A View from Taichung, Taiwan., World Leisure Journal, 52(3). 196-199.
Li, C., Absher, J., Graefe, A.R. & Hsu, Y., (2008). Research reflections – Services for culturally diverse customers in parks and recreation. Leisure Sciences, 30(1), 87-92.
Li, C., Absher, J., Zinn, H., Graefe, A. & Chick, G. (2009). A Multi-Ethnic Comparison of Perceptions of Forest Recreation Service Quality, Journal of Tourism and Leisure Studies, 15(3). 213-238.
Li, C., Chick, G., Wu, H. & Yen, T. (2010). Examining the Dimensionality of Values for Culturally Diverse Customers in Parks and Recreation, World Leisure Journal, 52(2). 80-93.
Matthews, B. M. (2000). The Chinese Value Survey: An interpretation of value scales and consideration of some preliminary results. International Education Journal,
1(2), 117-126.
Maslow, A. H. (1943). A theory of human motivation. Psychological review, 50 (1),370–396.
Maslow, A. H. (1954). Motivation and Personality. NY:Harper.
Manning, R. E. (1999). Studies in outdoor recreation: search and research for satisfaction. Oregon: Oregon State University Press.
Mayo, E. J ., & Jarvis, L. P . (1981). The Psychology of Leisure Travel. MA: CBI.
Mitchell, A. (1983). The Nine American Life Styles. NY: Warner.
Novak,T. P., & MacEvoy, B. (1990). On comparing alternative segmentation schemes: the list of values(LOV)and value and life style(VALS). Journal of consumer research, 17(3), 105-109.
Oh, H. (2000). Diners'' perceptions of quality, value, and satisfaction: a practical viewpoint. Cornell Hotel and Restaurant Administration Quarterly, 41(3), 58-66.
Pearce, P. L. (1996). Recent research in tourist behaviour. Asia Pacific Journal of Tourism Research, 1(1), 7-17.
Perreault, W. D., Darden, D. K., & Darden, W. R. (1977). A psychographic classification of vacation life styles. Journal of Leisure Research, 9(1), 208-223.
Pigram, J. J., & Jenkins, J. M. (2006). Outdoor Recreation Management. Abingdon, Oxon: Routledge.
Plummer, J. T. (1974). The Concept and Application of Life Style Segmentation, Journal of Marketing, 1, 33-37.
Raymore, L., Godbey, G., Crawford, D., & Von Eye, A. (1993). Nature and process of leisure constraints: an empirical test. Leisure Sciences, 15, 99- 113.
Reich, A. & Zautra, J. (1981). Life events and personal causation. Journal of Personality and Social Psychology, 8, 657-670.
Reisinger, Y. (2009). International Tourism: Cultures and Behavior. Oxford: Butterworth-Heinemann.
Rokeach, M. (1973). The value of human nature. New York: Mamillan.
Ryan, C. (1998). The travel career ladder: an appraisal. Annals of Tourism Research, 25(4), 936-957.
Schwartz, S. & Bilsky, W. (1990). Toward a theory of the universal content and structure of values: extensions and cross-cultural replications. Journal of Personality and Social Psychology, 58, 878-891.
Schwartz, S. H. (1992). Universals in the content and structure of values: Theoretical advances and empirical tests in 20 countries. Advances in experimental social
psychology, 25, 1-65.
Schwartz, S. H. (2006) A theory of cultural value orientations: explication and Applications. Comparative Sociology, 5, 137–182.
Shinew, K., & Floyd, M. (2005). Racial inequality and constraints to leisure in the post-civil rights era: Toward an alternative framework. In E. L. Jackson (Ed.).Constraints to leisure (pp. 35-51). PA: Venture.
Stokowski, P. A. ( 1996). Leisure in Society : a net work structural perspective.
Tao, S. P. (2005). Values and Lifestyles of Individualists and Collectivists: A Cross-culture Study on Taiwanese and US Consumers. Fu Hsing Kang Academic Journal, 91, 201-233.
Tylor, E. (1871). Primitive culture: Researches into the development of mythology,
philosophy, religion, art, and custom., London.
Vygotsky, L. (1978). Mind and society: The development of higher psychological processes. Cambridge, MA: Harvard University.
Walker, G.J., & R.J. Virden. (2005). Constraints on outdoor recreation. In Constraintsto Leisure, E.L. Jackson ed., 201–219. PE: Venture Publishing
White, H., & Bustam, T. (2010). Using leisure constraints research to inform outdoor recreation research and natural resource management decisions. George Wright Society.
White, D. (2008). A structural model of leisure constraints negotiation in outdoor recreation, Leisure Sciences, 30, 342-359.
William, W., & Douglas, T. (1971). Activities Interests, and Opinions. Journal of Advertising Research, 11, 27-35.
Zins, A. (1998). Leisure Travel Choice Models of Theme Hotels UsingPsychographics. Journal of Travel Research, 36, 3-15.

QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
系統版面圖檔 系統版面圖檔