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Product excellence is the core value for woman’s shoe manufacturing industry, and how to realize excellent product development is the common goal for all the woman’s shoe manufacturing enterprises. This study firstly discusses the requirements of implementation for product excellence from three perspectives, namely industry competition, enterprise development, and consumer requirement. Then, I apply the methods discussed in the research to implement on the case company “Daphne Group”.
The paper proposes three key research points and methods for product excellence realization which are based on the analysis of the weak points of the way to implement product excellence for current woman shoe manufacturing enterprises:
1. Research of brand value chain model.
2. Research of the product excellence execution methods based on the PDCA process.
3. Research of the KPI system for product excellence.
By applying the above-mentioned methods and models, and selecting key KPIs, the paper enhances a further research on how to realize the product excellence during the tache of product design, product development, and product manufacturing in Daphne value chain.
In the tache of product design, I firstly define the product excellence project model based on the Daphne value chain, and then define the project organization and select project members and order hit ratio as the key KPIs. Then I discuss the product excellence execution methods step by step based on the “P、D、C、A” procedure, and finally reach the expectation target of the order hit ratio KPIs.
For the tache of product development and product manufacturing, I use the same models and methods to realize the product excellence.
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