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研究生(外文):Li-Wei Huang
論文名稱(外文):Construction hosiery customized service innovation platform research - hosiery company as an example of L
指導教授(外文):Wei-Ling Wang
外文關鍵詞:Service innovationcustomizationcustomer satisfactionHosiery industry
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Innovative services and customization features will influence consumers' willingness to spend. In the manufacturing process of transformation, in addition to further meet the needs of providing customized services to understand consumer demand, the manufacturers make good use of their professional strengths,professional high sophistication, innovation and product manufacturing image, value added in the service design project in providing customized services in the process, master service quality, consumer demand for effective response and interaction.
In this study, Changhua Shetou a hosiery factory, for example, the plant roots in the ground for many years, production technology has matured, but due to the hosiery industry, intense competition, and the Chinese and Southeast Asian products flooding the market, consumers choose more widely, leading to relatively low overall profitability. However, in some other industries are already customized idea generation, hosiery industry is very rare, and customized aim is to continually improve the customer via the service level, gain customer satisfaction and retain customers and repurchase intentions. And the popularity of today's network to a customized service platform, through this platform for manufacturers and consumers to communicate with consumers on this platform can customize their favorite products and styles, service platform for consumers and vendors exchange, friendly communication; vendors can also healthy competition, improve service quality, professional service providers and consumers to make satisfaction of both parties.
Feedback through questionnaires found in this study developed a customized service platform can really improve the quality of service hosiery company, and a direct impact or indirect impact on customer loyalty through customer satisfaction, improve customer willingness to visit again, so that customers buy rate increase.

摘要 i
誌謝 iii
圖目錄 vi
表目錄 vii
第一章 緒論 1
1.1研究背景與動機 1
1.2研究目的 2
1.3研究架構 3
第二章 文獻探討與回顧 4
2.1 織襪產業相關文獻 4
2.2服務科學與創新 9
2.3製造服務化 13
2.4 網頁設計 19
2.5 服務品質 21
2.6顧客滿意度 22
2.7顧客忠誠度 23
第三章 現況分析 25
3.1個案說明 25
3.2客製化服務平台之介紹 25
3.3需求分析概念 26
3.3.1問卷回收情形 27
3.3.2樣本資料分析 27
3.3.3資料分析 28
第四章 系統介面與操作 29
4.1 系統架構 29
4.2系統情境 30
4.3軟體架構 31
4.4系統功能模組 32
第五章 研究結果與分析 40
5.1問卷設計 40
5.2基本資料檢視 40
5.2.1問卷回收情形 40
5.2.2樣本資料分析 40
5.3常態資料檢視 42
5.4信度與效度分析 44
5.5相關性分析 47
5.6直接效果與間接效果分析 49
第六章 結論與建議 52
6.1結論 52
6.2未來研究建議 53
參考文獻 54
附錄 58
研究問卷一 58
研究問卷二 59

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