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研究生:陳鵬芬
研究生(外文):Peng-FenChen
論文名稱:以導覽架構探討傳統網頁使用經驗影響行動網頁使用性
論文名稱(外文):The Investigation on Navigation Attributes that Stationary Web Experience Affects Mobile Web Usability
指導教授:何俊亨何俊亨引用關係
指導教授(外文):Chun-Heng Ho
學位類別:碩士
校院名稱:國立成功大學
系所名稱:工業設計學系碩博士班
學門:設計學門
學類:產品設計學類
論文種類:學術論文
論文出版年:2013
畢業學年度:101
語文別:英文
論文頁數:88
中文關鍵詞:跨媒體經驗延伸脈絡分析導覽架構網頁設計
外文關鍵詞:media convergence experiencecontextual inquirynavigation structurewebsite design
相關次數:
  • 被引用被引用:1
  • 點閱點閱:423
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  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:1
網路科技的發展趨使電子網路產品多樣化,有相同媒體平台搭載不同電子網路產品的現象。其中在未來以行動裝置擁有最大使用趨勢。人們交互使用多樣型態的網路電子商品的行為,已形成一個新的跨媒體經驗。以網站為例,行動版網頁受過去傳統網頁習慣影響,視為一過去類似經驗的延伸行為與認知。目前探討跨媒體經驗的整合單從資訊科學的技術層面討論,著重於視覺取向的限制問題。過去的研究提出,網頁版面的排版會受到延伸經驗的干擾,但未針對導覽架構與延伸經驗的關係討論。根據相關研究提出使用者中心的設計原則與導覽架構的重要性,本研究欲從使用者層面與使用取向,來討論跨媒體經驗的網頁設計,試以導覽架構為使用因素,探討行動版網頁的使用性受到傳統版網頁使用經驗影響。
首先請兩群有/無傳統版網站使用者(共39人)進行行動版網站任務分析與使用性測試;結果顯示導覽架構與延伸經驗間具有顯著差異。接著進行回朔式訪談,進一步瞭解差異為何;結果顯示操作差異受到延伸經驗的程度具有不同表現。最後透過脈絡分析法的序列模型建立,找出受到導覽架構觸發經驗延伸的行為,應用於整合網站媒體導覽架構的設計參考。
總結而言,本研究期望拓展跨媒體延伸經驗的探討範圍,除了解釋延伸經驗與導覽架構之間的關係,更針對跨媒體網頁設計,提出藉由觸發延伸經驗的設計著力點參考。
Internet technology advanced the diversification of Internet devices. Different devices had their specific physical restrictions which emerged the phenomenon of platforms. Website was one of examples. Mobile website displayed its stationary webpage on small screen. In order to fit in with screen size, webpage would be changed a lot. However, the user who had stationary website usage habit encountered usage gap on mobile website. Up to this point, while there has been research on graphic and engineering orientation, there has thus far been relatively little research into this issue. Therefore, present study aimed to explore the issue from functional and user-center orientation. In light of this concern, three major purposes were: (a) to verify the relationship between convergence experience and navigation structure; (b) to illustrate how convergence experience be arose; and (c) to recommend website design applications.
The result of four dimension usability test indicated that convergence experience had a significant effect on cross-media website usage in navigation structure level. Moreover, through the respective testing, different experienced degree of user included different operation performances. This paper summarized the performances from three experienced degrees: typical non-experienced group, medium group and typical experienced group. Additionally, in order to reduce the usage gap in initially design, this work built up the TEG user’ sequence models to realize how the trigger of convergence experience occurred. And the trigger points could be the applications of website design.
摘要 i
ABSTRACT ii
ACKNOWLEDGEMENT iii
TABLE OF CONTENTS iv
LIST OF TABLES vi
LIST OF FIGURES viii
CHAPTER 1 INTRODUCTION 9
1.1 Background and Motivation 9
1.2 Objectives 12
1.3 Research Scope 13
1.4 Definition 13
1.5 Research Framework 15
CHAPTER 2 LITERATURE REVIEW 16
2.1 Relevant Study of Website 16
2.1.1 Web Design 16
2.1.2 Navigation Structure 17
2.1.3 Stationary web and Mobile web 20
2.2 Relevant Study of Using Experience 23
2.2.1 Experience 23
2.2.2 Using Experience 23
2.2.3 Website Using Experience 24
2.2.4 User-oriented Design 25
2.3 Study of Research Method 27
2.3.1 Usability 27
2.3.2 Task analysis 27
2.3.3 Retrospective Testing 28
2.3.4 Contextual inquiry – Sequence model 28
CHAPTER 3 RESEARCH METHOD 30
3.1 Experiment Framework 30
3.2 Experiment 32
3.2.1 Pilot Study 32
3.2.2 Phase 1 35
3.2.3 Phase 2 36
CHAPTER 4 ANALYSIS AND DISCUSSION 38
4.1 Results of first stage 38
4.1.1 Subjects 38
4.1.2 Learnability 40
4.1.3 Efficiency 45
4.1.4 Errors 50
4.1.5 Satisfaction 55
4.2 Results of retrospective testing 60
4.3 Results of second stage 68
4.3.1 Individual Sequence Model 68
CHAPTER 5 CONCLUSION 77
5.1 Research contribution 77
5.2 Limitations of the study 80
5.3 Recommendations for future research 80
REFERENCES 81
Appendix A ILLUSTARTION OF EXPERIMENT TASK 85
Appendix B QUESTIONNAIRE CHART 87
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