臺灣博碩士論文加值系統

國際合資企業是企業為了增強競爭優勢所常採行的方式。但因為文化的差異性與目標的不ㄧ致性，常會引發合作夥伴間的衝突，進而影響國際合資企業之績效與壽命。既然衝突是必然發生的，是否會有有效對應方式，為本研究想要探討之主要目的。
本研究以個案研究法，針對個案以夥伴關係發展過程進行雙方母公司之間衝突事件與對應方式進行探討與分析，研究結果發現合資夥伴之間的談判力量強弱，會隨著外在環境變化而有所不同，雙方之間所對應的衝突管理方式也需要隨之變更。合資夥伴雙方需要了解彼此之利益需求點，以追求雙贏的思考方式進行談判，才能有效溝通。此外，本研究也發現，國際合資企業因有語言與文化上的隔閡，雙方母公司在溝通上，國際合資企業之高階經理團隊也扮演重要溝通橋樑。

The enterprises often adopt International joint ventures as the way to enhance the competitive advantage. But the cultural differences and inconsistency of the objectives often lead to conflicts between partners, thereby affecting the performance and the life of the international joint ventures. Since conflicts are inevitable, whether there is an effective way of correspondence is the main purpose of this research.
The research is based on case study method to discuss and analyze the conflicts and corresponding solution between the two companies of the international joint ventures firm. The result indicates that the negotiation power between the partners differs with the change of the external environment; therefore the style of the conflict management should change as well. Both sides of the Joint venture partners need to understand each other's interests then negotiate based on a win-win way of thinking to communicate effectively. Moreover, we found that the senior managers play an important role in communication of both sides of the joint venture partners due to the language and cultural barriers.

摘要 III
Abstract IV
誌謝 V
目錄 VI
表目錄 VIII
圖目錄 IX
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機與目的 3
第三節 研究流程 6
第二章 文獻探討 7
第一節 國際合資企業定義與理論 7
第二節 國際合資企業的成功因素 14
第三節 夥伴關係理論 19
第四節 衝突管理 24
第三章 研究方法與設計 31
第ㄧ節 研究方法 31
第二節 研究設計 34
第四章 產業分析 36
第一節 產業環境 36
第二節 產業結構分析 40
第五章 個案研究結果分析 44
第一節 個案背景 44
第二節 個案分析 51
第三節 研究結果 59
第六章 研究結論與建議 66
第一節研究結論 66
第二節 研究建議與研究限制 69
參考文獻 70
【中文參考文獻】 70
【英文參考文獻】 72

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