臺灣博碩士論文加值系統

隨著全球經濟自由化與國際化的推動，國外的百貨業者通常利用各種合資和技術合作的管道，並挾其雄厚的財力與優秀的經營技術搶攻台灣市場。此種情況使得早期一些完全由台灣本土經營的百貨業者備受壓力，因而大多數的百貨業者多尋求與外國的百貨同業合作經營，以應付越來越激烈的市場競爭。而且就近年大型購物中心有逐漸蓬勃發展的趨勢而言，雖然大型購物中心與百貨公司的經營型態較為不同，但對於百貨公司的經營仍將造成不小的威脅性。
本研究主要研究目的係為探討影響專櫃廠商對於與合作百貨公司間的關係滿意度及未來再合作意願的主要關鍵因素。而百貨公司與專櫃廠商間由於資源依賴程度的不同、專櫃品牌定位優勢及合作共創價值的程度，皆有可能影響彼此間的關係滿意度及未來的重複合作之關係。本研究所得之重要結論如下：
(1)專櫃廠商與百貨公司間之相互依賴程度與共創價值越高，對於關係滿意度及未來合作意願具有顯著之影響效果。
(2)專櫃廠商依賴百貨公司之程度與共創價值越高，對於關係滿意度及未來合作意願具有顯著之影響效果。
(3)百貨公司依賴專櫃廠商之程度與共創價值越高，對於關係滿意度及未來合作意願具有顯著之影響效果。
(4)共創價值對於專櫃廠商與百貨公司間資源依賴關係與未來合作意願具有極為顯著之影響效果。
(5)專櫃之品牌定位優勢與百貨公司間之共創價值越高，對於關係滿意度及未來合作意願具有顯著之影響效果。

With the global economy, driven by liberalization and internationalization, foreign department stores are usually using a variety of joint ventures and technical cooperation pipes, and relying on its strong financial resources and good management techniques back to Taiwan. This situation makes some early run entirely by Taiwanese department store industry under pressure, and thus most of the department store industry and more sought with foreign co-operative department store peers to cope with increasingly fierce market competition. And in recent years, a large shopping center on a gradual booming trend, although large-scale shopping centers and department stores are more different types of operations, but for the department store business will cause no small threat.
This research study aims to investigate the impact of counter-party for the relationship and cooperation between the department store satisfaction and willingness to cooperate again in the future the key factor. This study has important conclusions are as follows:
(1) Department store counters and degree of interdependence between the higher and create value for the future relationship satisfaction and willingness to cooperate with a significant effect on results.
(2) Extent dependent on department store counters and create higher value for the relationship between satisfaction and willingness for future cooperation has a significant impact results.
(3) The degree of dependence department store counters to create higher value for the future relationship satisfaction and willingness to cooperate with a significant effect on results.
(4) Create value for manufacturers and department store counters dependencies between resources and future willingness to cooperate with a very significant effect on results.
(5) Counter department store brand positioning advantages and create value between higher relationship satisfaction and future for their willingness to cooperate with the impact of significant results.

第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與問題 4
第三節 研究流程 5
第二章 文獻探討 7
第一節 資源依賴理論 7
第二節 品牌定位優勢 13
第三節 價值創造 16
第四節 關係滿意度 19
第五節 持續合作意願 22
第六節 文獻探討總結 24
第三章 產業分析 27
第一節 總體環境 27
第二節 百貨業分析 31
第三節 百貨業之五力分析 38
第四章 研究方法 45
第一節 研究架構 45
第二節 研究假設 46
第三節 研究變數之操作性定義 47
第四節 研究對象與資料蒐集 51
第五節 資料分析方法 51
第五章 結果分析與討論 54
第一節 樣本結構 54
第二節 各構面變數均值分析 58
第三節 各構面因素分析與信度分析 63
第四節 各構面相關分析 69
第五節 各構面迴歸分析 70
第六節 研究結果整理與假設驗證 86
第六章 結論與建議 90
第一節 研究結論 90
第二節 理論上的貢獻 93
第三節 實務上建議 95
第四節 研究限制與未來發展 96
參考文獻 98
附錄一 研究問卷 105

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