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研究生:郭美皭
研究生(外文):Mei-ChiaoKUO
論文名稱:台灣航太引擎代工產業之競爭優勢研究
論文名稱(外文):Exploring the Competitive Advantage for Aero Engine OEM Industry in Taiwan
指導教授:鄭至甫鄭至甫引用關係
指導教授(外文):Jyh-Fu Jeng
學位類別:碩士
校院名稱:國立成功大學
系所名稱:國際經營管理研究所碩士在職專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2013
畢業學年度:101
語文別:英文
論文頁數:70
中文關鍵詞:資源基礎理論能力層及分析法航太引擎代工產業鑽石模型
外文關鍵詞:Resource-based theoryCapabilityAnalytic hierarchy processAero engine OEM industryDiamond’s Model.
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這項研究主要採用層級分析法之組織架構用以探討競爭優勢。資源基礎理論
和波特的鑽石模型分別用於此研究中以利區分台灣航太引擎代工產業的關鍵資
源和能力,以及專業領域的競爭優勢。研究結果顯示,競爭優勢的最重要的因素分別屬於四大類,第一類為相關支援產業(24%),第二類為企業策略,結構和競爭態勢(22%),第三類為需求條件(21%),最後則為政府的角色(14%)。令人驚訝的是,最不重要的類別分別為生產要素條件(11%)以及機會(9%)。這項研究結果暗喻,資訊科技系統的佈署對於整合台灣航太引擎代工產業中上、下游製造商是必不可少的。另外,與國外航太引擎製造大廠的策略聯盟也是創造與維持競爭優勢的一個不二法門,而政府的角色對於策略聯盟的成功與否更是舉足輕重。下一份研究則建議於探討航太引擎產業之競爭優勢時需同時考慮代工(OEM)及維修(MRO)市場進行分析。
This study provides a structured framework to explore the competitive advantage
by using analytic hierarchy process. The resource-based view theory and Porter’s Diamond’s model are applied respectively to distinguish the key resources and
capabilities and the specialized aspect of competitive advantage for Taiwanese aero engine OEM industry. The result is shown that the most important factors of
competitive advantage belongs to four aspects, namely supported relating industries (24%), firm strategy, structure and rivalry (22%), demand conditions (21%), and the Role of government (14%). Surprisingly, the least important aspects are factor conditions (11%) and the chance (9%). This study implies that IT deployment
thorough the upstream and downstream engine OEM manufacturers is indispensable. Further, Strategic alliances with foreign engine manufacturers is a good approach to built and sustain competitive advantage. The government role can play an important role versus the success of the alliances. The next study is suggested to explore the competitive advantage by taking into account both OEM and MRO manufacturers for Taiwanese aero engine industry.
ABSTRACT ................................................................................................................... I
ACKNOWLEDGEMENT ........................................................................................... III
TABLE OF CONTENTS ............................................................................................ IV
LIST OF TABLES ...................................................................................................... VI
LIST OF FIGURES .................................................................................................... VII
CHAPTER ONE INTRODUCTION ............................................................................ 1
1.1 Research Background and Motivation. ........................................................... 1
1.2 Research Objective. ......................................................................................... 6
1.3 Scope of the Research...................................................................................... 7
1.4 Research Process. ............................................................................................ 7
CHAPTER TWO LITERATURE REVIEW ................................................................. 9
2.1 Commercial Engine Manufacturing Industry. ................................................. 9
2.2 The Resources-Based Theory, Key Success Factor and Competitive
Advantage………………………………………………………………….15
2.3 Structural Analysis of Global Aero Engine OEM Industry. .......................... 18
2.4 National Competitive Advantage. ................................................................. 22
2.5 Trend of Aerospace Industry in Taiwan. ........................................................ 24
CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY ...................... 34
3.1 Research Methodology. ................................................................................. 34
3.2 Research Framework. .................................................................................... 38
3.3 Construct Measurement. ................................................................................ 40
3.4 Questionnaire Design. ................................................................................... 41
3.5 Sampling Plan. ............................................................................................... 42
3.6 Data Analysis Procedures. ............................................................................. 42
CHAPTER FOUR RESEARCH RESULTS ............................................................... 44
4.1 Consistency Analysis. .................................................................................... 44
4.2 AHP Computation. ......................................................................................... 46
4.2.1 Level Two. ........................................................................................... 46
4.2.2 Level Three. ......................................................................................... 47
4.2.3 Overall Result of All Level Three Items. ............................................. 53
CHAPTER FIVE CONCLUSION AND SUGGESTIONS ........................................ 55
5.1 Discussion. ..................................................................................................... 55
5.2 Conclusions. .................................................................................................. 57
5.3 Implications to Taiwanese Aero Engine OEM Industry. ............................... 58
5.4 Research Limitation and Future Recommendation. ...................................... 60
REFERENCES ............................................................................................................ 61
APPENDICES ............................................................................................................. 64
Appendix 1: Thesis Survey ..................................................................................64
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