臺灣博碩士論文加值系統

自2007年以來，一連串區域性的金融危機，導致全球整體經濟成長趨緩，股市低迷，經營者如何在瞬息萬變的環境中引領企業取得競爭優勢，成了一項艱鉅的挑戰，而策略聯盟是企業維持競爭優勢的方法之ㄧ，各企業逐漸從單打獨鬥的模式轉變成策略聯盟的經營方式，因此本研究以產業組織理論和資源基礎理論為架構，研究動態環境下各企業於宣告策略聯盟後的財務績效表現。
從SDC資料庫內蒐集2004至2011年宣告策略聯盟的台灣公司們為實證案例，依產業環境、聯盟特質與公司資源等三大類別加以探討，經營者是否能藉由策略聯盟為企業創造出價值，而本研究採迴歸檢定假設是否成立。按照實證結果分析：產業集中度高則參與聯盟公司的績效表現較差；短期目標和非股權交換的聯盟能獲得較好的財務績效；規模大、歷史悠久且較低的負債的參與聯盟公司容易獲得更好的財務表現。
此研究希冀藉由探討台灣企業參與策略聯盟績效的實證案例，增加學術界研討聯盟績效表現的文獻，同時也提供給正在或即將參與策略聯盟的經營者們一些具價值性的見解，以在不確定的產業環境下降低風險，提升企業的績效表現。

When the global market is extended, the business environment is increasing complexity. Since 2007, the financial crisis affects the global economy declines and downturns in stock markets. The companies around the world face the major challenges in order to manage effectively and growth up in such a dynamic environment. Strategic alliance is one way to sustain a firm’s competitive advantage and this research is to evaluate the effects of strategic alliance to discover if strategic alliance will create more value for the alliance companies or not.
Industry organization theory and resource-based theory will be the framework to examine the performance of strategic alliance. Empirical results find that under economic environment effects, higher industry concentration ratio will bring a negative influence on performance. Short-term alliance year and non-exchange equity of strategic alliance characteristics are more likely to get better financial performance. Strategic alliances are more likely to get better financial performance with large-scale, long history and lower Debt to Equity ratio of companies’ characteristics.
This research take Taiwan cases to contributes to broaden the empirical literature on the performance of strategic alliance for further researchers and provides significant insights for business executives to determine a suitable strategic alliance in a specific context and thus reduce the risk while advance their benefits.

TABLE OF CONTENTS
ABSTRACT .............................................I
摘要 ................................................II
ACKNOWLEDGEMENTS ...................................III
TABLE OF CONTENTS ....................................V
LIST OF TABLES .....................................VII
LIST OF FIGURES ...................................VIII
CHAPTER ONE INTRODUCTION .............................1
1.1 Research Background ...........................1
1.2 Research Objectives ...........................5
1.3 Research Flow Chart ...........................5
CHAPTER TWO LITERATURE REVIEW ........................7
2.1 Theory ........................................7
2.2 Hypothesis ....................................9
CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY .......16
3.1 Research Framework and Sample ................16
3.2 Data Collection and Method ...................18
3.3 Variable Definitions .........................19
CHAPTER FOUR RESEARCH RESULTS .......................23
4.1 Samples and Data Sources .....................23
4.2 Regression Analysis ..........................28
CHAPTER FIVE CONCLUSION AND RECOMMENDATIONS .........34
5.1 Conclusion and Contributions .................34
5.2 Research Limitations .........................38
5.3 Recommendations ..............................38
REFERENCES ..........................................40

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