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研究生:黃如偉
研究生(外文):Ju-Wei, Huang
論文名稱:動機、涉入與地方依附影響關係之研究-以國際學生選擇英國為求學目的地為例
論文名稱(外文):The investigation of the relationship between involvement, place attachment and motivation: A case study of why international students choose UK as their study destination
指導教授:游明鳳游明鳳引用關係沈進成沈進成引用關係Dinah Ann Rogers
學位類別:碩士
校院名稱:國立高雄餐旅大學
系所名稱:旅遊管理研究所
學門:民生學門
學類:觀光休閒學類
論文種類:學術論文
論文出版年:2012
畢業學年度:101
語文別:英文
論文頁數:59
中文關鍵詞:涉入地方依附動機
外文關鍵詞:InvolvementPlace attachmentMotivation
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近十年,國際學生選擇英國為求學目的地人數日趨增長,促使本研究透過涉入、地方依附與動機影響關係,探究國際學生選擇英國為求學目的地主要原因。透過文獻回顧發現,國際學生選擇英國為求學目的地之動機,主要原因是學生對當地有所感觸,進而引發對當地產生地方依附。本研究以實證方式作為依據,透過相關係數了解涉入、地方依附與動機之間影響關係。研究結果證實本研究假設模型,但透過調查發現,受訪者選擇英國為求學目的地主要動機,是能在此認識不同國家的朋友。同時,學生不同的種族背景有顯著性差異(p<0.05);在地方認同方面,亞裔學生與其他國際學生(歐美裔學生、非裔學生)相比,有較強之認同感;在動機方面,亞裔學生與其他國際學生(歐美裔學生、非裔學生)相比,有顯著性差異;研究結果顯示,亞裔學生比其它國際學生(歐美裔學生、非裔學生)更願意探索文化間的差異。本研究結果呼應了先前學者論點,招收國際生之教育機構必須考量影響國際學生選擇就學目的地的推拉因素,並提出正確且具品質保證之行銷推廣方法,以維持學校聲譽。

There is an increase in the number of international students who choose to study in the United Kingdom (UK) in the past decade. This study examined why international students choose UK as their study destination by understanding the relationship between involvement, place attachment and motivation. According to the literature review, the research hypothesized that the outcome would motivate international students to study in the UK. It is all because an individual had feeling to a place which would create attachment to that place. In this study, a correlation coefficient analysis was used to investigate the relationship between involvement, place attachment and motivation. Although the results support our hypothesized model, they show that meeting people from all over the world was the main motivation for coming to UK. Meanwhile, ethnic origin had a significant difference level, p < 0.05, in place identity and the four groups (Group 1: White, Group 2: Black, Group 3: Asian, Group 4: Other), meaning Asian students have stronger place identity to the UK than do White students. For the motivation part, Group 3 (M = 3.98, SD = 0.67) was significantly different from Group 1(M = 3.40, SD = 0.79) and Group 2 (M = 3.42, SD = 0.77). The result shows that Asian students are willing to undertake more cultural exploration than White and Black students. The results of this study suggest that the educational institutions which recruit the international student should consider the push-pull factors that influence international students’ study destination choices. Educational institutions should ensure their marketing and promotions are undertaken within the proper manner and that quality claims can be substantiated. The results of this study echo the theoretical perspectives of previous researchers also the test results show that the quantitative approach method is superior to other methods in terms of recognition accuracy, efficiency, and numerical stability.

Content
書名頁 i
論文口試委員審定書 ii
Declration iii
摘要 iv
Abstract v
Acknowledgement vii
Content viii
Table content x
Figure content xi
CHAPTER ONE: INTRODUCTION 1
1.1 Background of the study 1
1.2 Aims and Objectives 4
1.3 Research process 5
1.4 Structure to the dissertation 6
CHAPTER TWO: LITERATURE REVIEW 7
2.1 Introduction 7
2.2 Involvement 7
2.3 Place attachment 10
2.4 Motivation 14
2.5 Overall summary of chapter two 19
CHAPTER THREE: METHODOLOGY 20
3.1 Introduction 20
3.2 Quantitative vs. Qualitative 21
3.3 Primary and secondary research 22
3.4 Research Hypotheses 23
3.5 Questionnaire design 25
3.6 Sampling 26
3.7 Potential outcome and limitation 27
CHAPTER FOUR: ANALYSIS 28
4.1 Introduction 28
4.2 Statistical analysis 28
4.3 Sample structural analysis 29
4.4 Involvement analysis 31
4.5 Place attachment analysis 36
4.6 Motivation analysis 41
4.7 Correlation analysis 47
4.8 Hypotheses analysis and discussion 50
Chapter 5 Conclusion 54
5.1 Introduction 54
5.2 Connection to the literature 54
5.3 Conclusion 56
5.4 Implication for the study 57
5.5 Limitation and Recommendation 58
References 60



Table content
Table 4. 1: Sample structure 30
Table 4. 2: Descriptive analysis of involvement 31
Table 4. 3: Reliability analysis of involvement 32
Table 4. 4: Ethnic origin and involvement - ANOVA 33
Table 4. 5: Education background and involvement - ANOVA 34
Table 4. 6 T-test measure the relationship between gender and involvement 35
Table 4. 7:Descriptive analysis of place attachment 37
Table 4. 8: Reliability analysis of place attachment 37
Table 4. 9: Ethnic origin and place attachment - ANOVA 38
Table 4. 10: Education background and place attachment - ANOVA 39
Table 4. 11: T-test measure the relationship between gender and place attachment 40
Table 4. 12: Descriptive analysis of motivation 41
Table 4. 13: Reliability analysis of motivation 42
Table 4. 14: Ethnic origin and motivation - ANOVA 44
Table 4. 15: Education background and motivation - ANOVA 45
Table 4. 16: T-test measure the relationship between gender and motivation 46
Table 4. 17: Pearson Correlation between Involvement and Place attachment 47
Table 4. 18: Pearson Correlation between Place attachment and Motivation 48
Table 4. 19: Pearson Correlation between Motivation and Involvement 49






Figure content
Figure 1.1 Research process 5
Figure 3 1 The research process .20
Figure 3 2 shows the schematic diagram of research process …23
Figure 4.1 the diagram of research process and correlation coefficient......................51


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