一、中文部分
卞鳳奎（2004）。夜市漫談。台北文獻，148，257-274。白誌傑（2011）。外國旅客對台灣夜市小吃購買行為之解析-恐新症vs.獵奇成癖。未出版碩士論文，國立彰化師範大學，彰化市。朱姝潔（2011）。影響打卡經驗價值要素之探討─以Facebook為例。未出版碩士論文，國立中央大學，新竹市。江孟怡（2008）。網路口碑傳播對購買意願之影響-以信任為中介變數。未出版碩士論文，育達商業技術學院，苗栗縣。何蕙婷（2010）。網路口碑與購買決策關係之研究：以人際關係強弱為干擾變數。未出版碩士論文，國立臺北商業技術學院，臺北市。余舜德（1994）。臺灣夜市的歷史與政治經濟研究。中央研究院週報，564期。
呂孟佳（2009）。品牌知名度、網路口碑、涉入程度與購買意願關係之研究-以墾丁地區住宿飯店為例。未出版碩士論文，國立中山大學，高雄市。李文祥（2011）。青少年網路口碑、知覺品質、信任與購買意願之研究－以桃園縣高中職學生為例。未出版碩士論文，醒吾技術學院，新北市。李啟誠、李羽喬，（2010）。網路口碑對消費者購買決策之影響─以產品涉入及品牌形象為干擾變項，中華管理評論國際學報，13（1），1-22。
沈美慧（2010）。商業化網路口碑對消費者態度之影響-以臺大PTT美髮板網路口碑為例。未出版碩士論文，國立臺灣科技大學，臺北市。卓良賢、權自強、蔡明哲（2011）。Facebook社群行銷術。台北：城邦文化。
周世蕙（2011）。行銷實戰臺灣臉書效應。台北：天下雜誌。
岳修平（2008）。Web 2.0 影音分享平台之學習應用探討。臺灣圖書館管理季刊，4(3)，9-21。林佳音（2011）。以自我揭露、人格特質的觀點探究智慧型手機打卡行為－以Facebook地標為例。未出版碩士論文，國立中山大學，高雄市。林彥宏（2005）。網路口碑對消費者購買決策影響之探討。未出版碩士論文，國立中央大學，桃園縣。林培鈺（2006）。搜尋網路口碑之動機及對消費行為影響之探究－以電子佈告欄為例。未出版碩士論文，國立中山大學，高雄市。林聖芬（2011）。SoLoMo廣告對廣告效果的影響─以打卡折扣為例。未出版碩士論文，國立臺灣科技大學，臺北市。林億涵（2008）。網路口碑對購買意願之影響以從眾觀點探討之。未出版碩士論文，國立臺北科技大學，臺北市。邱婉菁（2011）。從使用者人際溝通需求探討行動化社群之行銷模式─以Facebook打卡為例。未出版碩士論文，淡江大學，臺北縣。侯辰霖（2010）。探討微網誌Facebook之社群信任對購買意願的影響-以網路口碑、訊息信任為中介變數。未出版碩士論文，國立臺北科技大學，臺北市。胡雅亭（2010）。部落格口碑對消費者購買手機決策影響之研究-以臺北市消費者為例。未出版碩士論文，國立交通大學，新竹市。翁嘉伶（2011）。網路口碑因素影響消費者購買數位相機說服效果之研究。未出版碩士論文，國立交通大學，新竹市。馬千惠（2010）。網路打卡的口碑傳播效果對消費者購買決策影響之研究－以餐廳為例。未出版碩士論文，國立中山大學，高雄市。張淑慧（2009）。網路口碑與傳統口碑對消費者購買決策的影響。未出版碩士論文，國立交通大學，新竹市。張曉玫(2010）。社交網絡服務網站之網路口碑資訊分享與傳遞行為及效果研究-以臉書（Facebook）為例。未出版碩士論文，元智大學，桃園縣。梁芷瑄（2007）。Web 2.0 世代的迷思。科技發展政策報導，1，90-92。梁蕭錠（2009）。微網誌中影響網路口碑之結構因素。未出版碩士論文，國立清華大學，新竹市。
陳以亨（2007）。網路口碑對美食團購虛擬社群影響之研究。未出版碩士論文，國立中山大學，高雄市。
陳怡婷（2007）。品牌形象、網路口碑與價格折扣對消費者購買意願的影響—以行動電話產品為例。未出版碩士論文，國立臺北大學，臺北市。陳稟鈞（2011）。適地性打卡服務在獎勵、評比與事件之創新加值研究。未出版碩士論文，國立臺灣大學，臺北市。陳翠玲（2008）。網路口碑傳播、品牌形象與消費者購買意願之關聯性。未出版碩士論文，育達商業技術學院，苗栗縣。陳宜棻，（2010）。從展望理論觀點探討網路口碑對消費者購買意願之影響，電子商務學報，12（3），527-546。
程婉婷（2010）。網路口碑對消費者購買決策影響之探討－比較Facebook與部落格。未出版碩士論文，國立交通大學，新竹市。黃怡仁（2006）。網路口碑效應對消費者購買意願影響之探討。未出版碩士論文，逢甲大學，臺中市。黃顗靜（2011）。網路口碑、品牌權益與消費者購買意願關聯性之研究—以知覺價值為干擾變數。未出版碩士論文，中原大學，桃園縣。詹月雲、黃勝雄（2002）。觀光夜市發展之課題與對策探討-以高雄六和觀光夜市為例。土地用題研究季刊，1(4)，62-78。廖淑伶（2007）。消費者行為。臺北縣：前程文化。
劉芝安（2012）。行動社群口碑傳遞動機之初探。未出版碩士論文，國立臺灣科技大學，台北市。劉俊杰（2011）。使用智慧型手機進行臉書打卡功能行為之研究。未出版碩士論文，國立高雄師範大學，高雄市。潘江東（2004） 。臺灣夜市文化探討。載於國立高雄餐旅學院林致信彙編，2004 關懷鄉土飲食文化紀錄研討會—夜市小吃論文集夜市飲食文化論文集(9-21)。高雄：國立高雄餐旅學院。
戴伯芬（1993）。流動攤販與都會區趕集夜市的形成：臺灣非正式經濟的個案分析。未出版碩士論文，國立清華大學，新竹市。
薛任慈（2008）。網路口碑對消費者購買決策影響之研究。未出版碩士論文，義守大學，高雄縣。鍾政君（2010）。網路口碑來源可信度、消費者信任與涉入對購買意圖之影響。未出版碩士論文，朝陽科技大學，臺中市。顏家芝、林子傑、盧遠平、邱怡傑、李志仁（1999）。夜市消費行為之比較與探討-以景美、士林、華西街三夜市為例。造園學報，5（2），39-56。顏雅婷（2011）。探討影響網路口碑可信度之因素-以虛擬社群為例。未出版碩士論文，國立屏東商業技術學院，屏東市。魏政和（2010）。網路口碑訊息對消費者購買意願的影響? 未出版碩士論文，中原大學，桃園縣。鐘心蔚（2010）。社群網站之口碑對購買意願的影響-以產品涉入程度和衝動性購買特質為干擾變數。未出版碩士論文，中國文化大學，臺北市。二、英文部分
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Arndt, J. A. (1967a). Word of mouth advertising: A review of the literature. New York: Advertising Research Federation.
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Avery, C., Resnick, P., & Zeckhauser, R. (1999). The market for evaluations. American Economic Review, 89(3), 564–584.
Bansal, H. S., & Voyer, P. A. (2000). Word-of-mouth process within a service purchase decision context. Journal of Service Research, 3(2), 166–177.
Balasubramanian, S., & Mahajan, V. (2001). The economic leverage of the virtual community. International Journal of Electronic Commerce, 5(3), 103–138.
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Barnett, A. (2000). Taiwan: The finer China Antony Barnett tours the pariah ‘beautiful island’, whose new pro-independence president has thrown it once more into the path of its all-powerful big brother. The Observer, Mar 26.
Bickart, B., & Schindler, R. M. (2001). Internet forums as influential sources of consumer information. Journal of Interactive Marketing, 15(3), 31–40.
Bloom, D. (2002). Dan Bloom Taiwan’s night markets. Taipei: Tongyo Cultural Affairs Inc.
Boyd, D. M. (2004). Friendster and publicly articulated social networking. Paper presented at the Conference of Human Factors and Computing Systems, Vienna, Austria.
Bristor, J. M. (1990). Enhanced explanations of word of mouth communications: The power of relationships. Research in Consumer Behavior, 4(1), 51–83.
Brown, J. J., & Reingen, P. H. (1987). Social ties and word-of-mouth referral behavior. Journal of Consumer Research, 14(3), 350–362.
Buttle, F. A. (1998). Word of mouth: Understanding and managing referral marketing. Journal of Strategic Marketing, 6(3), 241–254.
Campbell, A. (2012). Word of mouth model of sales (working paper). Retrieved from http://faculty.som.yale.edu/arthurcampbell/documents/WOMSalesv2_000.pdf
Chatterjee, P. (2001). Online reviews: Do consumers use them? Advances in Consumer Research, 28(1), 129–133.
Cheung, C. M. K., Xiao, B., & Liu, I. L. B. (2012). The impact of observational learning and electronic word of mouth on consumer purchase decisions: The moderating role of consumer expertise and consumer involvement. 45th Hawaii International Conference on System Sciences.
Chu, S. C., & Choi, S. M. (2011). Electronic word-of-mouth in social networking sites: A cross-cultural study of the United States and China. Journal of Global Marketing, 24(3), 263-281.
Chu, S., & Kim, Y. (2011). Determinates of consumer engagement in electronic word-of -mouth(eWOM) in social networking sites. International Journal of Advertising, 30(1), 47-75
Cheung, C. M. K., Lee, M. K.O., & Thadani, D. R. (2009). The Impact of Positive Electronic Word-of-Mouth on Consumer Online Purchasing Decision. Lecture Notes in Computer Science, 5736, 501-510
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Davidow, M., & Leigh, J. H. (1998). The effects of organizational complaint responses on consumer satisfaction, word-of-mouth activity and repurchase intentions. Journal of Consumer Satisfaction/Dissatisfaction and Complaining Behavior, 11(1), 91–102.
Dellarocas, C. (2003). The digitization of word of mouth: promise and challenges of online feedback mechanisms. Management Science, 49(10), 1407–1424.
Dowling, G. R., & Staelin R. (1994). A model of perceived risk and intended risk-handing activity. Journal of Consumer Research, 21(1), 119–133.
Duhan, D. F., Johnson, S. D., Wilcox J. B., & Harrell, G. D. (1997). Influences on consumer use of word-of-mouth recommendation sources. Journal of the Academy of Marketing Science, 25(4), 283–295.
Dwyer, C., Hiltz, S. R., & Passerini, K. (2007). Trust and privacy concern within social networking sites: A comparison of Facebook and MySpace. Paper presented at the 13th Americas conference on information systems, Keystone, CO, USA.
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