臺灣博碩士論文加值系統

因金融海嘯衝擊後，社會責任不僅形同投資的一道防線，對企業形象也能有所提升，故本文研究美國市場對於企業承擔社會責任的觀感，藉由道瓊永續指數入選公司，探討企業從事社會責任行為並得到公正機構認證時，是否會造成企業財務績效的差異，又細部分成入圍事件、入選事件與榮獲獎次，透過不同事件分析投資人對於企業社會責任重視的程度。此外，加入天下雜誌企業公民獎以分析投資人是否會因為企業規模的不同，而對企業社會責任抱持不同的期待，並比較台灣與美國投資人對企業社會責任的認同程度。研究發現，投資人對美國企業從入圍到入選道瓊永續指數的認同並不顯著，但當同業間投入社會責任趨於普遍，若再由公正機構的認證肯定時，實踐社會責任對公司績效確有實質益處。另外，中堅企業股價變動的顯著反應較大型企業晚，但企業公民獎的公布對中堅企業的影響則較明顯台灣投資人重視企業社會責任則有日益顯著的現象。

The purpose of this paper is in order to investigate the relationship between corporate social responsibility (CSR) and corporate financial performance (CFP). First of all, it based on this analysis on Dow Jones Sustainability Index(DJSI) for U.S. companies and divided those into three events. By eligible universe for the DJSI 、selected and get prize from DJSI, viewing different events on the impact of the investors. Next, we examined 228 Taiwanese cases which firms in CSR list by Commonwealth to know whether small firms taking CSR create more value than large firms. Furthermore, we identified a positive relationship between CSR and financial performance and small firms shows that a strong increase in stock prices on the day of the announcement by Commonwealth.

中文摘要 I
英文摘要 II
誌謝 III
目錄 IV
表目錄 V
圖目錄 VI
第壹章 前言 1
第一節 研究背景與動機 1
第二節 研究目的 3
第貳章 文獻回顧 6
第一節 企業社會責任對公司績效的影響 6
第二節 國際社會責任指數 8
第三節 台灣社會責任指數 10
第參章 研究方法 12
第一節 事件研究法 12
第二節 統計檢定 14
第肆章 實證結果 16
第一節 資料選取及變數定義 16
第二節 敘述性統計 20
第三節 異常報酬檢定結果 22
第四節 2013年道瓊永續指數 31
第五節 台灣企業社會責任 35
第伍章 結論與建議 40
附錄1 2012美國企業入圍道瓊永續指數58個部門家數總計圖 42
附錄2 道瓊永續指數58個子部門與GICS 10大經濟部門對照表 43
附錄3 9大部門入選道瓊永續指數一般化符號檢定 45
參考文獻 46

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