臺灣博碩士論文加值系統

經營模式的設計往往是創業成敗的關鍵，但是如何設計優良的經營模式卻是個有挑戰性的問題。近年來，社會人口逐漸高齡化，健康管理的議題日益受到重視，相關的網路內容也日益增加，電子化健康資料管理也是世界的趨勢，但是目前國內卻缺乏一個指標性的健康管理網站模式。本研究的目的即在針對國人電子化健康管理的需求，探討個人健康管理網站之經營模式規劃與可行性分析。本研究依據學者Osterwalder所提出的經營模式畫布的九大元素來進行規劃，包括價值主張，顧客關係，顧客區隔，通路，收入流，關鍵活動，關鍵夥伴，關鍵資源，及成本結構。
除了基礎理論外，本研究透過市場調查資料分析，先建構一個健康管理網站的雛型，再透過專家深度訪談、及經營模式修正等方式，建構出一個具備可行性的個人健康管理網站經營模式。本研究的主要貢獻，包括設計出可行的健康管理的經營模式，並展示一個網站經營模式規劃的步驟，可做為未來進行網站經營模式規劃的參考。

The design of a business model is often the key to success in starting up businesses, but how to design a good business model is always a challenge. In recent years, the aging population has attracted more and more attention to the issue of health management. Management of electronic health records (her) becomes a trend, but not much research has studied its proper business model.
The main purpose of this study was to propose a business model in personal health management website and analyzed its feasibility to meet the needs of the general public. This study was built based on Osterwalder''s business model elements, including value proposition, customer relations, customer segmentation, channels, revenue streams, key activities, key partners, key resources, and cost structure.
We determine consumer requirements of health management website from a market survey, built a prototype system, and then evaluate the feasibility of the system through interviews with experts in healthcare and venture fund managers. The result indicates that such a business model can meet the need of its target customers.
The main contribution of this study includes the design of a feasible business model in health management, and the steps of planning business model which can be used as a reference for future research.

論文審定書 i
論文提要 ii
致謝 iii
摘 要 iv
Abstract v
目錄 vi
圖次 viii
表次 ix
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究流程 4
第四節 研究範圍 5
第二章 理論基礎與文獻探討 6
第一節 個人健康記錄(Personal Health Records, PHR) 6
第二節 相關個人健康管理網站 10
第三節 經營模式(Business Model) 19
第三章 研究設計 29
第一節 研究架構 29
第二節 研究方法 31
第三節 專家深度訪談 33
第四章 研究結果 38
第一節 個人健康管理網站初步經營模式構想 38
第二節 初步模式的評估 66
第三節 經營模式修正 71
第五章 可行性評估 76
第一節 市場可行性 76
第二節 團隊可行性 87
第三節 技術可行性 90
第四節 財務可行性 92
第五節 小結 96
第六章 結論與建議 99
第一節 研究結論 99
第二節 研究限制 100
第三節 研究建議 101
參考文獻 103
中文部分 103
英文部分 105
網站部份 108
附錄 109
附錄一 中山大學電子商務中心健康加值創新服務調查報告 109
附錄二 網站雛型展示 114
附錄三 可行性評估問卷 126
附錄四 訪談逐字稿一 127
附錄五 訪談逐字稿二 131
附錄六 訪談逐字稿三 135
附錄七 訪談逐字稿四 142

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網站部份
好大夫在線 http://www.haodf.com/
國際厚生健康園區http://www.24drs.com/
Alexa http://www.alexa.com/
PatientsLikeMe http://www.patientslikeme.com/
WebMD http://www.webmd.com/
Microsoft HealthVault http://www.microsoft.com/en-gb/healthvault/default.aspx