跳到主要內容

臺灣博碩士論文加值系統

(3.231.230.177) 您好!臺灣時間:2021/07/28 19:05
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果 :::

詳目顯示

我願授權國圖
: 
twitterline
研究生:謝睆婷
研究生(外文):Hsieh Wang Ting
論文名稱:產品屬性、作業系統、知覺價值與顧客忠誠度關係之探討-以智慧型手機為例
論文名稱(外文):A Study on the Relationship among Product Attributes, Operating System, Perceived Value and Customer Loyalty- An Empirical Study of Smartphones
指導教授:李文瑞李文瑞引用關係
指導教授(外文):Lee Wen-Ruey
學位類別:碩士
校院名稱:國立臺北商業技術學院
系所名稱:國際商務系碩士班
學門:商業及管理學門
學類:貿易學類
論文種類:學術論文
論文出版年:2013
畢業學年度:101
語文別:中文
論文頁數:81
中文關鍵詞:智慧型手機產品屬性顧客忠誠度涉入程度知覺價值
外文關鍵詞:smart phonesproduct attributescustomer loyaltyinvolvementperceived value
相關次數:
  • 被引用被引用:1
  • 點閱點閱:614
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:0
近年來智慧型手機已經成為手機市場的趨勢,許多產業外的廠商都想要進來分一杯羹,所以規劃適當的產品屬性與作業系統已成為業者最重要的任務。因此,本研究探討智慧型手機廠商所推出的產品屬性與作業系統是否會影響消費者知覺價值,進而影響消費者之忠誠度,再加入產品涉入程度做為干擾變數,來探討產品屬性與作業系統對知覺價值之間的關聯性。
  本研究採用便利抽樣法,以持有智慧型手機之消費者為研究對象,總共發出400份問卷,有效問卷為343份,並使用SPSS18.0及AMOS17.0統計軟體進行敘述性統計分析、驗證性因素分析與階層迴歸分析。研究結果發現,智慧型手機消費者對於產品品質、外觀與設計、資訊品質與介面設計皆對知覺價值有顯著正向影響。除此之外,消費者的知覺價值亦有正向影響製造商的忠誠度。產品涉入程度會干擾(強化)產品品質、外觀設計、系統品質、資訊品質與介面設計對知覺價值之關係。

In recent years, the smart phone has become the trend in the mobile phone market. Designing the appropriate product attributes and the operating system has become one of the key primary tasks of peers of mobile phone industry with the reason that there are many competition from outside industry are willing to share the market. In this study, whether the product attributes and the operating system launched by smart phone manufactures affect consumer perceived value and furthermore affect consumer loyalty is the key problem which the author wants to add a variable of product involvement as moderating effect to further research the correlation on how product attributes and operating system affect the consumer perceived value.
With the method of convenience sampling, take smart phone wrest as study object.343valid questionnaires out at total 400.Doing descriptive analysis, and confirmatory factor analysis and hierarchical regression analysis by statistical software of SPSS18.0 and AMOS17.0. The study gets a conclusion that the product quality, appearance and design, information quality and interface design have a significant positive impact on the perceived value to smart phone users. Beside the above, consumer perceived value also has a positive impact on manufacturer loyalty. Furth moue, the product involvement interfere (strengthens) the correlation between independent variable, saying (product attributes and the operating system) and dependent variable, saying consumer perceived value.

摘要 ................................................................................................................................. I
ABSTRACT ................................................................................................................. II
致謝 ............................................................................................................................. III
目錄 ............................................................................................................................. IV
表目錄 ......................................................................................................................... VI
圖目錄 ....................................................................................................................... VII
第一章 緒論 ................................................................................................................. 1
第一節 研究背景與動機 ....................................................................................... 1
第二節 研究目的 ................................................................................................... 3
第三節 研究流程 ................................................................................................... 3
第二章 文獻探討 ................................................................................................... 5
第一節 智慧型手機與產業現況 ........................................................................... 5
第二節 產品屬性 ................................................................................................. 11
第三節 作業系統 ................................................................................................. 16
第四節 知覺價值 ................................................................................................. 24
第五節 顧客忠誠度 ............................................................................................. 27
第六節 產品涉入程度 ......................................................................................... 29
第三章 研究方法 ....................................................................................................... 32
第一節 研究架構 ................................................................................................. 32
第二節 研究假說與推論 ..................................................................................... 33
第三節 研究範圍與對象 ..................................................................................... 38
第四節 問卷設計 ................................................................................................. 38
第五節 變數衡量 ................................................................................................. 39
第六節 統計分析方法 ......................................................................................... 46
第四章 實證結果與分析 ..................................................................................... 49
第一節 問卷發放與回收情形 ............................................................................. 49
第二節 樣本輪廓描述 ......................................................................................... 50
第三節 共同方法變異檢測 ................................................................................. 52
第四節 信度分析 ................................................................................................. 53
第五節 效度分析 ................................................................................................. 55
第六節 相關分析 ................................................................................................. 57
第七節 迴歸分析 ................................................................................................. 59
第五章 結論與建議 ............................................................................................. 67
第一節 研究結果與意涵 ..................................................................................... 67
第二節 研究限制與後續研究建議 ..................................................................... 70
參考文獻 ..................................................................................................................... 71
附錄A .......................................................................................................................... 80

書籍
[1] 林建煌,行銷管理,台北,華泰出版社,2011
[2] 林崇宏,“設計基礎原理“,台北:全華科技圖書股份有限公司,2007。
[3] 邱皓政, 「量化研究與統計分析:SPSS中文視窗版資料分析範例解析(第三版)」,台北市:五南,2007。
[4] 陳建豪譯,Jenny Preece 著,“人機介面與互動入門-電腦之人因工程”,和碩科技文化,1998。
[5] 曾坤明、曾逸展,產品設計:歷史與挑戰,台北,五南圖書出版股份有限公司,2008。
[6] Aiken, L. S. and S. G. West, “Multiple Regression: Testing and Interpreting Interactions, Sage Publication, Newbury Park,CA.,1991.
[7] Armstrong Gary M, Kolter Philip, Principles of Marketing, Pennsylvania State University: Prentice Hall, 2010 .
[8] Costle, C. ,Meta Analysis of Involvement Research. in Advances in Consumer Research, 15, Andrew Mitchell, ed., Ann Arbor, MI: Association for Consumer , 1998.
[9] Crosby Philip, Quality is free, New York: McGraw-Hill, 1979 .
[10] Deming, W .E . Quality, Productivity and Competitive Position, MIT Press, Cambridge, 1982 .
[11] Engel, J . E ., D . Kollat, and R . Blackwell, Consumer Behavior, 4th, Chicago: Dryden, 1982 .
[12] Howard, J . A ., and Sheth, J . N ., The theory of buyer behavior . New York: John Wiley and Sons Inc, 1969.
[13] Hupfer, Nacy and David Gardner, Involvement with Products and Issues: An Exploratory Study, Proceedings: Association for consumer Research, 1971 .
[14] K . Kevin and W . Chu ., Users with SmallScreens-Less than 640x480, Principles and strategies for practitioners designing universally usable sites, 2001 .
[15] Keeney, R . L ., Value Focus Thinking, Harvard University Press, Cambridge, Massachusetts London, England .,1992 .
[16] Kleinbaum,D .G .,L . L .Kupper,K . E . Muller,and A . Nizam,“Applied regression analysis and other multivariable methods,Book,Califomia .1998 .
[17] Kolter Philip, Marketing Management 11th ed ., New Jersey: Prentice Hall, 2003 .
[18] Kotler, P . Marketing Management, 10th ed, New Jersey: Prentice-Hall, 2000 .
[19] Kotler, P ., & Keller, K ., Marketing Management (12th ed .), Upper Saddle River, NJ: Pearson, 2006 .
[20] Kotler, P ., Marketing Management, 11th ed ., Prentice-Hall, Upper Saddle River, NJ, 2003 .
[21] Lee, W . K . O . A Comprehensive Model of Internet Consumer Satisfaction, unpublished working paper, City University , Hong Kong, 1999 .
[22] Lindholm, C ., Keinonen, T ., and Kiljander, H ., Mobile Usability: How Nokia Changed the Face of the Mobile Phone, McGraw-Hill, New York, USA, 2003 .
[23] Mozota B. Design as a strategic management tool, In M. Oakley (ed.) Design management: A handbook of issues and method. Basil Blackwell. MA: P73- 84,1990.
[24] Monroe, and R . Krishnan, The Effect of Price on Subjective Product Evaluation, In Perceived Quality: How Consumers View Stores and Merchandise, MA: Lexington books, 1985 .
[25] Nielsen, J ., Usability Engineering . New York, NY: Academic Press Ltd, 1993 .
[26] Norman, D .A ., Emotional design: Attractive things work better . New York: Basic .2004
[27] Nunnaly, J .C ., “Psychometric Theory, 2nd (Eds .),”McGraw-Hill, New York .,1978 .
[28] Peddie, J ., Graphical User Interfaces and Graphic Standards . NewYork, McGraw-Hill, 1992 .
[29] Petty, R . E ., Cacioppo, J . T . ,The elaboration likelihood model of persuasion . In L . Berkowitz (Ed .), Advances in experimental social psychology . New York: Academic Press,1986 .
[30] Sakaguchi, T . and Frolick, M . N ., A Review of the Data Warehousing, 1997 .
[31] Schiffman, L . G ., and Kanul, L . L ., Consumer behavior, 2thed, New Jersey,1991
[32] Schoell ,W . F . and Guiltian,J . P ., “Marketing: Contemporary Concepts and practices .4th ed .,” Boston: Allyn and Bacon, 1990 .
[33] Sherif, M . and Cantril, H ., The Psychology of Ego-Involvement . New York John Wiley and Sons, 1947 .
[34] Solomon, M . R ., Consumer Behavior : Buying, Having, and Being, Upper Saddle River, NJ: Pearson Prentice Hall, 2007 .
[35] Tarasewich, P ., Wireless devices for mobile commerce: User interface design and usability, mobile commerce, PA, USA, 2003 .
[36] Wyer, Robert . S . and Donald E . Carlston, Social Cognition, Inference,and Attribution, Hillsdale, NJ: Lawrence Erlbaum Associates,1979 .
[37] Zeithaml, V . A . & Bitner, M . J ., Service marketing, McGraw Hill, New York, NY, 1996 .
[38] Zikmund, William & d’Amigo, Michael, Marketing: Creating and Keeping Customers in an e-commerce World.7th edition. ISBN: 0-324-07269-4. South-Western College Publishing, 2001 .
期刊論文
[39] Ahire, S. L., Golhar, D. Y. and Waller, M. A., “Development and validation of TQM implementation constructs,” Decision Sciences, 1996, Vol. 27, No. 1, pp. 23-56.
[40] Alpert, M. L., 〝Identification of determinant attributes: A comparison of methods, 〞 Journal of Marketing Research, 1971, Vol. 8, No. 2, pp184-191.
[41] Alter, S. “The Work System Method for Understanding Information Systems and Information Systems Research,” Communications of the Association for Information Systems, 2002, Vol. 9, No. 9, pp. 90–104.
[42] Anderson, E. W. and Sullivan M. W., “The antecedents and consequences of customer satisfaction for firms,” Marketing Science, 1993, Vol. 12, No. 2, pp. 125-143.
[43] Arora, Raj, "Validation of An S-O-R Model for Situational, Enduring and Response Components of Involvement," Journal of Marketing Research, 1982, Vol.19, No. 11, pp. 505-516.
[44] Beverly K. Kahn, Diane M. Strong, and Richard Y. Wang, ”Information Quality Benchmarks: Product and Service Performance,” Communications of The Acm, 2002, Vol. 45, No. 4, pp.184-192.
[45] Biel, A. L.“ How brand image drives brand equity,” Journal of advertising Research,1992, ,Vol.32, No. 6, pp.6-12.
[46] Bloch, P.H., “Seeking the ideal form: product design and consumer response”, Journal of Marketing, 1995, Vol. 59, No. 3, pp.16-29.
[47] Byoungsoo Kim and Ingoo Han, “The role of utilitarian and hedonic values and their antecedents in a mobile data service environment,” Expert Systems with Applications, 2011, Vol. 38, No. 3, pp.2311–2318.
[48] Chae M. and Kim J., “Information Quality for Mobile Internet Services: A Theoretical Model with Empirical Validation, ” Proceeding of the Twenty-Second International Conference on Information Systems, 2001, Vol.12, No. 1,pp. 43-53.
[49] Chaudhuri, A., and M. B. Holbrook, “The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty,” Journal of Marketing, 2001, Vol.65, No. 2, pp.81-93.
[50] Chen, C. F., & Tsai, M. H., “Perceived value, satisfaction, and loyalty of TV travel product shopping: Involvement as a moderator,” Tourism Management, 2008, Vol.29, No. 6, pp.1166 - 1171.
[51] Chen, P. T., & Hu, H. H., “The effect of relational benefits on perceived value in relation to customer loyalty: An empirical study in the Australian coffee outlets industry,” International Journal of Hospitality Management, 2010, Vol.29, No. 3, pp.405 - 412.
[52] Ching-Fu Chena and Lee-Ting Cheng,“A study on mobile phone service loyalty in Taiwan,” Total Quality Management,2012, Vol.23, No. 7 , pp.807–819
[53] Creusen, M.E.H. and Schoormans, J.P.L., “The different roles of product appearance in consumer choice,” Journal of Product Innovation Management, 2005, Vol. 22 No. 1, pp. 63-81.
[54] Davis, F.D. “Perceived Usefulness, Perceived Ease of Use,and User Acceptance of Information Technology,” MIS Quarterly,1989, Vol.13,No. 3, pp.319-341.
[55] DeLone, W. H. and McLean, E. R., “Information systems success: the quest for the dependent variable,” Information Systems Research, 1992, Vol. 3, No. 1, pp. 60–95.
[56] DeLone, W. H. and McLean, E. R., “The DeLone and McLean model of information systems success: a ten-year update,” Journal of Management Information Systems, 2003, Vol. 19, No. 4, pp. 9–30.
[57] Deng, Z., Lu, Y., Wei, K. K., & Zhang, J., “Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China,” International Journal of Information Management, 2009, Vol.30, No. 4, pp.289 - 300.
[58] Dick, A. S. and K. Basu, “Customer Loyalty:toward an Integrated Conceptual Framework,” Journal of the Academy of Marketing Science, 1994, Vol. 22, No. 2, pp.99-113.
[59] Dickson, P. R., & Sawyer A. G., “The price knowledge and search of supermarket shoppers,” Journal of Marketing, 1990, Vol.54, No. 7, pp42-53.
[60] Everard, A., Galletta, D., “How presentation flaws affect perceived site quality, trust, and intention to purchase from and online store,” Journal of Management Information Systems, 2006, Vol.22, No. 3, pp.55–95.
[61] Folkes, Valerie and Shashi Matta, “The Effect of Package Shape on Consumers’ Judgments of Product Volume: Attention as a Mental Contaminant,” Journal of Consumer Research, 2004, Vol.31, No. 2, pp.390–401.
[62] Fornell, C. and Larcker D. F., “Evaluating Structural Equation Models with Unobservable Variables and Measurement Error.” ,Journal of Marketing Research, 1981,Vol. 18. No.1,pp. 39-50.
[63] Ford, D., Andrews, C., Mallison, K. ,“The Design of Index Funds and Alternative Methods of Replication,”The Investment Analyst, 1986,Vol.82, No.10,pp.16-23.
[64] Garvin, D. A., “Competing on the eight dimensions of quality,” Harvard Business Review, 1987, Vol. 65, No. 6, pp. 101-109.
[65] Garvin, David A., “What Does Product Quality Really Means”, Sloan Management Review, 1984, Vol. 26,No. 4, pp. 25-43.
[66] Geller, E. S., “Key processes for continuous safety improvement,” Professional Safety, 1997, Vol. 42, No. 10, pp. 40-44.
[67] Goldsmith, R., and Emmert, J., “Measuring product category involvement: A multitrait-multimethod study,” Journal of Business Research, 1991, Vol.23, No. 4,pp.363-371.
[68] Gronholdt, L., Martensen, A. and Kirstensen, K., “The relationship between customer satisfaction and loyalty: Cross-industry differences,” Total Quality Management, 2000, Vol. 11, No.7, pp.509-514.
[69] Gülçin Büyüközkan, “Determining the mobile commerce user requirements using an analytic approach,” Computer Standards & Interfaces, 2009, Vol.31, No.1, pp. 144–152.
[70] Hei Chia Wang and Yi Fang Chiu, “Assessing e-learning 2.0 system success, ” Computer & Education, 2011,Vol. 57,No.2,pp.1790-1800.
[71] Holbrook, Morris B. and Robert B. Zirlin (), "Artistic Creation, Artworks, and Aesthetic Appreciation: Some Philosophical Contributions to Nonprofit Marketing," Advances in Nonprofit Marketing,1985, Vol. 1, No.1, pp. 1-54.
[72] Hsin Hsin Chang, Su Wen Chen, “The impact of customer interface quality, satisfaction and switching costs on e-loyalty: Internet experience as a moderator,” Computers in Human Behavior, 2008, Vol. 24, No. 11, PP. 2927–2944.
[73] Hueiju Yua and Wenchang Fang,“Relative impacts from product quality, service quality, and experience quality on customer perceived value and intention to shop for the coffee shop market,” Total Quality Management, 2009, Vol. 20, No. 11, pp.1273-1285.
[74] Jones, T. O. and Sasser, W. E. Jr., “Why satisfied customers defect,” Harvard Business Review, 1995, Vol. 85, No. 2, pp.88-99.
[75] Juran, J. M., “Managing for quality,” The Journal for Quality and Participation, 1988, Vol. 11, No. 1, pp. 8-13.
[76] Kapferer, J.N.&Laurent,G.“Further evidence on the consumer involvent profile: five antecedents of involvent,”Psycholoy and Marketing , 1993 , Vol .10. No. 4. PP.347-355.
[77] Krugman, Herbert E., “The impact of television advertising learning without involvement,” Public Opinion Quarterly, 1965,Vol. 29,No. 3, pp.349.
[78] Kun Chang Lee , Namho Chung, “Understanding factors affecting trust in and satisfaction with mobile banking in Korea: A modified DeLone and McLean’s model perspective,” Interacting with Computers , 2009 , Vol.21,No.5-6 , pp. 385–392.
[79] Laurent,G.P. and Kapferer,J. N.“Measuring Consumer Involvement Profiles, ”Journal of Marketing Research,1985,Vol.22,No.1, pp.44-53.
[80] Lefkoff-Hagius Roxanne and Mason Charlotte H, ”Characteristic, Beneficial, and Image Attributes in Consumer Judgments of Similarity and Preference,” Journal of Consumer Research, 1993, Vol. 20,No.1, pp100-110.
[81] Leyland F. Pitt and Michael Parent and Iris Junglas and Anthony Chan and Stavroula Spyropoulou, ”Integrating the smartphone into a sound environmental information systems strategy: Principles, practices and a research agenda,” Journal of Strategic Information Systems, 2011, Vol.20,No.1,pp.27-37.
[82] Lightner, N. J. and Eastman, C., “User preference for product information in remote purchase environment,” Journal of Electronic Commerce Research, 2002, Vol. 3,No.3, pp. 174-186.
[83] Mariëlle E.H. Creusen, Robert W. Veryzer, Jan P.L. Schoormans, “Emerald Article: Product value importance and consumer preference for visual complexity and symmetry,” European Journal of Marketing, European Journal of Marketing, 2010, Vol. 49 No. 9/10, pp. 1437-1452.
[84] Mathwick, C., Malhotra, N., Rigdon, E., “The effect of dynamic retail experiences on experiential perceptions of value: an internet and catalog comparison,” Journal of Retailing, 2002, Vol.78 , No.1, pp.51–60.
[85] Mckinney, K., Yoon, V. and Zahedi, F. M., “The measurement of web customer satisfaction: an expectation and disconfirmation approach,” Information Systems Research, 2002, Vol. 13, No.3, pp. 296–315.
[86] Negash, S., Ryan, T. & Igbaria, M.“ Quality and effectiveness in Web-based customer support systems,”Information and Management, 2003,Vol.40,No.8,pp 757–768
[87] Olson, E. M. Cooper, R. and Slater, S. F., “Design Strategy and Competitive Advantage,” Business Horizons, 1998, Vol. 41,No. 2, pp.55-61.
[88] Parasuraman, A. and Grewal, D., “The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda,” Journal of Academy of Marketing Science, 2000, Vol. 28,No. 1, pp.74-168.
[89] Parasuraman, A., Zeithaml, V. A. and Berry, L. L., “SERVQUAL: A multiple -item scale for measuring consumer perceptions of service quality,” Journal of Retailing, 1988, Vol. 64, No. 1, pp. 12-40.
[90] Parasuraman, Berry and Zeithaml, “Refinement and Reassessment of the SERVQUAL Scale,” Journal of Retailing, 1991, Vol.67,No.4, pp. 420-50.
[91] Park, Y. S. and Han, S. H., “Touch key design for one-handed thumb interaction with a mobile phone: Effects of touch key size and touch key location,” International Journal of Industrial Ergonomics, 2010, Vol. 40,No.1, pp. 68–76.
[92] Petrick, J.F., “Development of a multi-dimensional scale for measuring the perceived value of a service,” Journal of Leisure Research, 2002, Vol.34 ,No.2, pp.119–134.
[93] Podsakoff, P. M., Mackenzie, S. B., Lee, J. Y. and Podsakoff, N. P. “Self reports in organizational research: Problems and prospects,” Journal of Management, 2003, Vol.12, No.4, pp531-544.
[94] Po-Tsang Chen and Hsin-Hui Hu, “The effect of relational benefits on perceived value in relation to customer loyalty: An empirical study in the Australian coffee outlets industry,” International Journal of Hospitality Management, 2010, Vol.29, No. 3 ,pp .405–412.
[95] Raghubir, Priya and Eric A. Greenleaf, “RatiOS in Proportion: What Should the Shape of the Package Be,” Journal of Marketing, 2006,Vol.70 ,No.2, pp.95–107.
[96] Rai, A., Lang, S. S. and Welker, R. B., “Assessing the validity of IS success models: An empirical test and theoretical analysis,” Information Systems Research, 2002, Vol. 13, No.1, pp. 50-69.
[97] Ravald, A. and Gronroos, C., “The value concept and relationship marketing,” European Journal of Marketing, 1996, Vol. 30, No. 2, pp.19-30.
[98] Regina C. McNally, M. Billur Akdeniz, Roger J. Calantone, “New Product Development Processes and New Product Profitability: Exploring the Mediating Role of Speed to Market and Product Quality,” Journal of Product Innovation Management, 2011, Vol. 28,No.1, pp.63-77.
[99] Reichheld, F. F. and Sasser, W. E. Jr., “Zero defections: quality comes to services,” Harvard Business Review, 1990, Vol. 68, No. 5, pp.105-111.
[100] Richard L. Oliver., “Whence consumer loyalty,” Journal of Marketing ,Vol.63, (special issue), 1999, pp. 33–44.
[101] Rindova VP, Petkova AP, “Technological change, product form design, and perceptions of value,” Org Sci, 2007,Vol. 18,No.2, pp.217–32.
[102] Sa´ nchez, J., Callarisa, L., Rodr´guez, R.M., Moliner, M.A., “Perceived value of the purchase of a tourism product,” Tourism Management, 2006,Vol. 27,No. 3, pp.394–409.
[103] Seddon, P. B., “A Respecification and Extension of the DeLone and McLean Model of IS Success,” Information Systems Research, 1997, Vol. 8, No.3, pp. 240-253.
[104] Seunghyun Lee, Sejin Ha, Richard Widdows, “Consumer responses to high-technology products: Product attributes, cognition, and emotions, Journal of Business Research,” 2011,Vol.64,No. 11, pp.1195–1200.
[105] Sheth, Jagdith N. and M. Venkatesan, “Risk Reduction Processes in Repetitive Consumer Behavior,” Journal of Marketing Research, 1968,Vol. 5,No. 3, pp.307-310.
[106] Shing-Han Li, David C.Yen, Chung-Chiang Hu, Wen-Hui Lu, Yung-Chen Chiu, “Identifying critical factors for corporate implementing virtualization technology,” Computers in Human Behavior, 2012, Vol.28, No. 6,pp. 2244–2257.
[107] Sigala, M., “Mass customisation implementation models and customer value in mobile phones services: Preliminary findings from Greece,” Managing Service Quality, 2006, Vol. 16,No. 4, pp. 395-420.
[108] Tae Goo Kima, Jae Hyoung Lee,Rob Lawc,“An empirical examination of the acceptance behaviour of hotel front office systems: An extended technology acceptance model,” Tourism Management,2008, Vol.29,No 3. ,pp. 500–513
[109] Tsai, S.-P., “Utility, cultural symbolism and emotion: a comprehensive model of brand purchase value,” International Journal of Research in Marketing, 2005, Vol.22,No. 3, pp.277–291.
[110] Ulrich R. Orth & Keven Malkewitz, “Holistic Package Design and Consumer Brand Impressions,” Journal of Marketing, 2008, Vol. 72,No. 3, pp.64–81.
[111] Underwood, Robert L., “The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience,” Journal of Marketing Theory and Practice, 2003, Vol.9 ,No.4, pp.62–76.
[112] Utpal M. Dholakia, “A motivational process model of product involvement and consumer risk perception,” European Journal of Marketing, 2001,Vol. 35, No.11, pp.1340-1360.
[113] Veryzer, Wesley Hutchinson, “The Influence of Unity and Prototypicality on Aesthetic Responses to New Product Designs,” Journal of Consumer Research, 1998, Vol.24, No.4, pp.374–94.
[114] Wang, H. Y. and Wang, S. H. “Predicting mobile hotel reservation adoption: Insight from a perceived value standpoint” ,International Journal of Hospitality Management, 2010, Vol. 29,No.4 ,pp. 598–608
[115] Wang, Y. S. and Liao, Y. W., “Assessing e-Government systems success: a validation of the DeLone and McLean model of information systems success,” Government Information Quarterly, 2008, Vol. 25,No.4, pp. 717–733.
[116] Wang, Y., Lo, H. P. and Hui, Y. V., “The antecedents of service quality and product quality and their influences on bank reputation: Evidence from the banking industry in China,” Managing Service Quality, 2003, Vol. 12, No. 1, pp. 72-83.
[117] Wansink, Brian, “Can Package Size Accelerate Usage Volume?,” Journal of Marketing, 1996, Vol.60,No.7, pp.1–14.
[118] Wixom, B., & Watson, H. J., “An empirical investigation of the factors affecting data warehousing success,” MIS Quarterly, 2001, Vol.25, No.1, pp.17–41.
[119] Woodruff, R. B., “Customer Value: The Next Source of Competitive Advantage,” Journal of the Academy of Marketing Science, 1997, Vol.25, No.2, pp.139-153.
[120] Yang, Sha and Priya Raghubir, “Can Bottles Speak Volumes? The Effect of Package Shape on How Much to Buy,” Journal of Retailing, 2005, Vol.81, No.4, pp.269–81.
[121] Zaichkowsky Judith L., “Measuring the Involvement Construct,” Journal of Consumer Research, 1985, Vol. 12,No.3, December, pp.341-352.
[122] Zaichkowsky, J. L., “Conceptualizing involvement,” Journal of Advertising, 1986, Vol.15, No.2, pp.4-14.
[123] Zaichkowsky, Judith Lynne, “The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising,” Journal of Advertising, 1994, Vol.23, No.4, pp.59-70.
[124] Zeithaml, V. A.. “Consumer Perception of Price, Quality and Value: A Means-End Model and Synthesis of Evidence,” Journal of Marketing, 1988,Vol. 52,No.3, pp.2-22.
學位論文
[125] 王郁閔,“設計師與消費者對造形意象之認知差異-以A公司智慧型手機為例”,國立台北科技大學工商業設計所碩士論文,2008。
[126] 何明泉、宋同正、陳國祥、黃東明,“影響設計策略之要素分析研究”,設計學報,第二卷,1997,第1期。
[127] 吳進北,“螢幕圖示配置對使用效率影響之相關研究”,東海大學工業工程學系碩士論文,2001。
[128] 李冠男,“理性、衝動性購買因表素與消費者購買意圖關係之研究-以產品涉入、產品代言人之簡節效果為例”,國立中正大學運動與休閒教育研究所碩士論文,2012。
[129] 周子堯,“商務市場選購智慧型手機的行為研究 : 以臺北都會區的商務人士為研究對象”,淡江大學管理科學學系企業經營碩士在職專班,2012。
[130] 林振揚,“產品屬性、產品品牌知識與商店環境對消費者購買意願影響之研究-以液晶電視(LCDTV)為例”,輔仁大學管理研究所碩士論文,2007。
[131] 張鈞堡、翁逸群,“廣告訴求對消費者購買意願之影響效果研究-以產品屬性、產品知識、知覺風險及品牌承諾為干擾因子”,創新研發學刊,第八卷,2012,第1期: 77-97。
[132] 張雅蓉,“顧客知覺價值與忠誠度之研究”,國立台灣科技大學企業管理系碩士論文,2001。
[133] 莫順榮,“探討高雄縣市合併後教育局網站之使用情形-以高雄市旗山地區國小教師為例”,國立屏東教育大學資訊學系教育科技碩士班碩士論文,2011。
[134] 郭宜珊,“產品屬性、推廣策略、顧客價值、品牌知名度與消費者購買意願的關係-以3C產品消費者為例”,真理大學管理科學研究所碩士論文,2010。
[135] 陳芝菁,“智慧型手機選單介面資訊呈現型式之設計研究”,國立台灣科技大學工商設計系設計研究所碩士論文,2011。
[136] 陳彩虹,"使用者對於手機功能需求與圖像辨識度研究",國立雲林科技大學工業設計研究所碩士論文,2004。
[137] 傅筱芸,“行動電話功能選單之使用性研究”朝陽科技大學工業工程系碩士論文,2012。
[138] 曾重嘉,“以產品美學屬性做為競爭策略之研究: 臺灣智慧型手機市場之探討”,淡江大學國際企業學系暨研究所碩士論文,,2009。
[139] 楊文壽,“行動電話手機消費者之涉入程度及購買決策相關因素之關聯性研究”,國立交通大學碩士論文,2001。
[140] 溫蕙新,“第三代行動通訊的知覺品質、知覺犧牲、知覺價值、顧客滿意度、顧客忠誠度對再購意願的影響研究-以大台北地區為例”大同大學碩士論文,2009。
[141] 蔡佩真,“智慧型手機業服務與顧客行為之研究─以台灣北、中、南為例”,成功大學統計學系碩士論文,2012。
[142] 蔣政良,“知覺價值、顧客滿意度與顧客忠誠度之相關研究─以國內五大車廠為例”朝陽科技大學企業管理系碩士論文,2007。
[143] 謝昊哲,“消費體驗與體驗價值影響價值體驗之研究-以智慧型手機為例”,淡江大學國際企業學系碩士論文,2012。
[144] 蕭文龍,“ERP系統採用與成功模式之探討”,國立中央大學企業管理研究所博士論文,2006。
網路資料
[145] Malykhina, E. , Analysis: how smartphone platforms compare. Information Week.http://www.informationweek.com/news/personal_tech/showArticle.jhtml?articleID=196902226,2007.
[146] http://www .communications .org .tw/communications/page .php?pg=detail&unit=4139&cone=2&ctwo=11
[147] http://tw .news .yahoo .com/idc-%E5%8F%B0%E7%81%A3%E6%99%BA%E6%85%A7%E5%9E%8B%E6%89%8B%E6%A9%9F%E6%AF%94%E9%87%8D%E8%B6%85%E9%81%8E7%E6%88%90-095021545--finance .html
[148] http://news .cnyes .com/Content/20121205/KFOGK52U38YVU .shtml
[149] http://www .idc .com .tw/
[150] http://www .idc .com/

連結至畢業學校之論文網頁點我開啟連結
註: 此連結為研究生畢業學校所提供,不一定有電子全文可供下載,若連結有誤,請點選上方之〝勘誤回報〞功能,我們會盡快修正,謝謝!
QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top
1. 9. 黃營杉、王家福(2009)。顧客對於服務業者處理抱怨後的評價:知覺公平、生氣、生氣特質與行爲意圖間之關係。商管科技季刊,10卷1期,117 -143頁。
2. 8. 陳鉦達(2006).服務失誤嚴重度、服務補救方式、顧客忠誠度與服務補救滿意度關係之研究。文大商管學報,Vol. 11, No. 2, pp.71-90.
3. [131] 張鈞堡、翁逸群,“廣告訴求對消費者購買意願之影響效果研究-以產品屬性、產品知識、知覺風險及品牌承諾為干擾因子”,創新研發學刊,第八卷,2012,第1期: 77-97。
4. [126] 何明泉、宋同正、陳國祥、黃東明,“影響設計策略之要素分析研究”,設計學報,第二卷,1997,第1期。
5. 7. 陳志遠, &; 藍政偉. (2000). 消費者抱怨行為、抱怨處理方式及其抱怨處理後行為之研究. [A Study of the Consumer Complaint Behavior, Service Recovery, and After-cornplaining Behavior]. 企業管理學報(48), 139-172.
6. 10. 程永明(2009)。醫療服務補救不一致對醫院形象與醫並關係為汐影響之研究:公平理論觀點。[The Effects of Medical Service Recovery Disconfirmation on Hospital Image and Physician-Patient Relationship Maintenance: An Equity Theory Perspective].東吳經濟商學學報(64), 93-128.
7. 13. 劉正道(2007). 顧客抱怨處理:公關策略之研擬及對組織-群眾關係的影響. [Customer Complaints Handling: A Study of Public Relations Strategy and Its Effects on Organization-Public Relationships]. 廣告學研究(27), 25-55.