書籍
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[2] 胡政源，企業管理綜合個案研究暨實務專題研究，台北，新文京出版，2006。
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[4] 羅怡情，化妝品成分辭典，台北市，聯經，2005。
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P. Kotler, N. Roberto and N. Lee, Social Marketing: Improving the Quality of Life, Thousand Oaks: SAGE Publications, Inc, 2002.
期刊論文
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會議論文
[1] J. Olson and D. Allen, " Building Bonds between the Brand and the Customer by Creating and Managing Brand Personality, " Marketing Science Institute Conference on Brand Equity and Marketing Mix: Creating Customer Value , US: Tucson, 1995.
學位論文
[1] 吳舒婷，藥妝品購買行為意圖探討-創新擴散模型及計畫行為理論（TPB）觀點，碩士論文，國立成功大學企業管理學研究所，2010。[2] 李威德，品牌衡權益衡量模式之建立與評估，未出版之碩士論文，國立政治大學企業管理學系研究所未出版之碩士論文，2001。[3] 杜孟諭，量販店自有品牌休閒食品之品牌權益、顧客價值與品牌忠誠度研究，碩士論文，國立中興大學， 2010。[4] 陳琳惠，化妝品法規比較法及爭議問題研究，碩士論文，國立政治大學法律暨科技整合研究所碩士論文，2007。[5] A. D. Shocker and B. Weitz, A perspective on brand equity principles and issues, Marketing Science Institute , Cambridge, 1988.