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Advertising image uses the “post-production” function in digital images and people’s visual habits regarding digital images, so that advertising images can unconsciously convert viewers into consumers. This shows how digital images differ from other visual images in the past, and also demonstrates the influence of digital images on public consumption. Now the issue of digital images has attracted the attention and exploration of many visual artists, such as Kohei Nawa and Shawn Smith mentioned in the study, who utilize different formal effects to express their personal perspectives on the digital images.
The works of these two artists are the keys that have inspired the researcher’s work on the “pixelated sculptures.” By orienting the works of the two artists, the study understands that “collective” form produces visual senses similar to digital images, as well as the keys to the forms of “structure” and “deconstruction.” Thus, the “collective” form is the foundation for expression of the “pixelated sculptures.”
In order to construct the “pixelated sculpture” into an expression form with personal characteristics, the researcher adds life experiences into the expression form. Robert Kenner’s documentary film Food, Inc. and the 2011 plasticizer controversy both inspired the researcher to use the forms of food as the content for research and expression. The form of the “pixelated sculptures” is used in the “structure” and “deconstruction” of food forms to express the influence of digital images on the public’s food consumption.
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