|
This study is aimed at the “template” of packaging design, and the thesis focuses on the connection between package template and packaging design via the research of brand identity with package identity. The works were created by means of the relevant researches and studies to find out the connection between them, and build up a planning module upon brand and package. From gathering global relevant documents and years of commercial packaging design working experiences, and then analyzing and inducing all materials, the thesis conclusion and creative works were inspired hereinafter.
Chapter I, preface, describes study motive, purpose, and approaches to the creative works. Chapter II, bibliography, discusses the theories upon branding and package functions, including “color theory upon package template” and “form theory upon package template”. Chapter III focuses on analysis of brand identity and package template, demonstrates “how to evaluate the relationship of packaging design and branding”. Chapter IV studies on global well-known brands to portray package images of these brands. The concrete conclusions and suggestions were proposed at the last chapter, and discussions of relevant enquires and possibilities of creation development as well.
The value of this study consists in the definitions of template, form, and format in graphic design field, and the applications and possibilities of these three factors adapted in packaging design as well.
|