臺灣博碩士論文加值系統

本研究主要以母公司的角度探討企業內部條件對於新創事業佈局之影響。本研究將以新創事業投資組合之多樣性來剖析其投資組合的變化。藉由觀察投資組合多樣性我們可以得知新創事業佈局在不同種類投資領域的變化。此外，本研究不僅探討了資源對於新創事業的影響，也加入了過去學者較少注重到的母公司經驗，同時探討這兩大內部條件對於新創事業投資組合多樣性的影響。
本研究採用台灣上市的電子產業公司為研究對象，觀察期間為2008及2009兩年度，並以Panel Data迴歸分析為研究方法，自變數項為母公司的本業績效、母公司的投資成功經驗；技術資源投入比例與行銷資源投入比例。經由實證，我們發現母公司的投資成功經驗與技術資源投入比例對於新創事業投資組合的多樣性有正向之影響；而母公司的本業績效與行銷資源投入比例對於新創事業投資組合多樣性並沒有顯著性的影響。最後，依據上述之實證研究結果提出結論，提供具體的建議以供後續研究者做為參考。

The purpose of this study is to investigate how internal competence of parent company influences the strategies of corporate venture investments (CVIs). This study uses the diversity of corporate venturing portfolio to examine the configuration of CVI portfolio. This study simultaneously explores how the experience of parent company and resource influence the diversity of corporate venturing portfolio.
This study chooses the technology-based companies listed in Taiwan Stock Exchange Market (TSEM) as our research sample and each company is observed for two years. The empirical results strongly support that the successful experiences of parent company in CVIs and technological resource are positively influence on the CVIs portfolio diversity. On the other hand, ROE and market resource of parent company are not significantly associated with the diversity of corporate venturing portfolio. Ultimately, we proposed some conclusions and suggest future research arena.

第一章 緒論.................................................1
1.1研究動機.................................................1
1.2研究目的.................................................2
1.3研究流程.................................................4
第二章 文獻探討..............................................5
2.1投資組合.................................................5
2.2新創事業.................................................7
2.2.1概括新創事業............................................7
2.2.2電子產業的新創事業.......................................8
2.3企業內部能力與新創事業之佈局.................................8
2.3.1母公司的經驗............................................9
2.3.2母公司的資源...........................................10
第三章 假說推論.............................................12
3.1母公司之本業經營績效......................................12
3.2母公司之新創事業投資成果...................................13
3.3母公司之技術資源..........................................14
3.4母公司之行銷資源..........................................15
第四章 研究方法.............................................17
4.1研究概念與架構...........................................17
4.2資料來源與處理...........................................18
4.2.1樣本資料結構說明........................................19
4.3研究變項................................................19
4.3.1應變項（Dependent Variable）..........................19
4.3.2自變項（Independent Variable）........................20
（1）母公司本業的績效........................................20
（2）母公司的成功投資經驗.....................................20
（3）母公司技術資源投入比例...................................20
（4）母公司行銷資源投入比例...................................21
4.3.3控制變項（Control Variable）...........................21
（1）母公司的年齡............................................21
（2）母公司的員工人數........................................22
（3）行業別的報酬率..........................................22
（4）行業別的成長率..........................................22
4.4計量方法................................................24
4.4.1實證模型..............................................24
4.4.2固定效果模型與隨機效果模型...............................25
第五章 實證結果.............................................26
5.1敘述性統計分析...........................................26
5.2相關係數分析.............................................29
5.3迴歸分析................................................37
第六章 結論與建議............................................39
6.1研究結論................................................39
6.2本研究重要貢獻...........................................41
6.3管理意涵................................................41
6.4研究限制與建議...........................................42
6.4.1研究對象..............................................42
6.4.2研究變項..............................................42
英文參考文獻................................................43
中文參考文獻................................................47

圖目錄
圖1-1研究流程圖..............................................4
圖4-1研究概念圖.............................................17
圖4-2研究架構圖.............................................18

表目錄
表4-1 本研究所採用之變數及衡量方式.............................23
表5-1變數敘述統計表..........................................28
表5-2相關係數矩陣表..........................................35
表5-3 VIF檢定分析表.........................................36
表5-4迴歸分析模型...........................................38
表5-5研究假說與實證結果比較表.................................39

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林怡珊, 2009, 新創事業投資對廠商知識內涵之影響, 長庚大學企業管理研究所碩士論文