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研究生:吳麗莎
研究生(外文):Neesha Wolf
論文名稱:積極保護環境台灣公司之探討
論文名稱(外文):Environmental Proactivity in Taiwanese Businesses
指導教授:湯明哲湯明哲引用關係
指導教授(外文):Ming-je Tang
口試委員:吳學良謝冠雄
口試委員(外文):Hsueh-liang WuEdward Hsieh
口試日期:2013-07-22
學位類別:碩士
校院名稱:國立臺灣大學
系所名稱:企業管理碩士專班
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2013
畢業學年度:101
語文別:英文
論文頁數:92
中文關鍵詞:永續發展的企業
外文關鍵詞:sustainabilityenvironmental proactivity
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Researchers have found that a variety of factors influence whether a firm pursues environmentally proactive behavior. External and industrial factors include geographic location, regulation, stakeholder pressure, industry sector, level of concentration and field cohesion. Organizational attributes and internal factors include firm size, level of internationalization, financial performance, position in the value chain, the presence of a champion and information flow. Other factors include a strategic attitude of seeking to “world-class” or highly innovative, perceiving environmental proactivity as a way to enhance the competitiveness of an existing business or an opportunity to enter new green businesses. Also a long-term view and a supportive managerial attitude are factors. However, much of the previous research has focused on firms in a Western context, with scant attention on firms in other nations or especially in Taiwan. Why do firms in Taiwan undertake environmental proactivity and are the reasons similar to those found for firms in other geographical contexts? This research employed an interview-based case study method of four firms in a variety of sectors in Taiwan. The research showed that firms in Taiwan proactively engaging in environmental efforts do tend to have most of the attributes associated with environmentally proactive firms in Western contexts. However, the presence of an environmental champion at the top of the organization seemed to be one crucial defining factor that appeared in all the case study firms. This finding may be related to the high power distance and collectivistic culture found in Taiwan. This paper contributes to establishing the replicability of previous studies and extending their generalizability. It is also the first to identify a mixture of factors leading Taiwanese firms to pursue environmental proactivity. The findings can be used by firms in establishing their green endeavors and by stakeholders hoping to influence Taiwanese firms to become greener.

Defense Certification i
Acknowledgements ii
Abstract iii
Table of Contents iv
List of Tables and Figures vii
Chapter 1: Introduction 1
1.1. Theoretical Foundation 6
1.2. Definition of Terms 7
1.3. Environmental Proactivity 10
1.4. Businesses and Environmental Proactivity 17
Chapter 2: Literature Review 24
2.1. Motivations 24
2.2. External Factors 25
2.2.1. Geographic Location. 25
2.2.2. Regulation. 26
2.2.3. Stakeholder Pressure. 26
2.3. Industrial Factors 27
2.3.1. Industrial sector and risk. 27
2.3.2. Concentration. 28
2.3.3. Cohesion. 29
2.4. Organizational Attributes 29
2.4.1. Firm Size. 30
2.4.2. Internationalization. 30
2.4.3. Financial Performance. 31
2.4.4. Position in Value Chain. 32
2.5. Strategic Attribute 33
2.5.1. Strategic Attitude. 33
2.5.3. Long-term View.. 35
2.5.3. Managerial Attitude. 36
2.6. Internal Factors 37
2.6.1. Self-selected Champions. 37
2.6.2. Information Flow. 38
Chapter 3: Methodology 39
Chapter 4: The Cases and Results 44
4.1. ASUS 44
4.1.1. ASUS Environmental Proactivity Assessment. 45
4.1.2. ASUS Factors Contributing to Environmental Proactivity. 49
4.2. China Steel 52
4.2.1. China Steel Environmental Proactivity Assessment. 53
4.2.2. China Steel Factors Contributing to Environmental Proactivity. 57
4.3. Delta Electronics Group 60
4.3.1. Delta Electronics Group Environmental Proactivity Assessment. 63
4.3.2. Delta Group Factors Contributing to Environmental Proactivity. 67
4.4. LCY Chemical 69
4.4.1. LCY Chemical Environmental Proactivity Assessment. 70
4.3.2. LCY Factors Contributing to Environmental Proactivity. 74
4.5. Results 76
Chapter 5: Discussion and Conclusion 79
References 84


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