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(二)中文文獻
1.王梅(2000)。鼎泰豐傳奇。天下遠見出版股份有限公司。
2.黃鴻湖(2007)。典範鼎泰豐─楊紀華的小籠包大秘密。城邦文化事業股份有限公司商周出版。
3.周逸衡、黃毓瑩、陳華寧、楊俊明(2006)。情緒類別及等待發生時點對等待時間知覺的影響。中山管理評論,第14卷第2期,487-516。4.徐國宗(1999)。質性研究概論。台北:巨流圖書公司。
5.高敬文(1996)。質性研究方法論。台北:師大書苑。
6.蕭杉峰(2006)。以觀察法與訪談法找出筆記型電腦設計需求之研究。國立臺灣科技大學企業管理系EMBA在職專班,碩士論文。7.林惠雅(1990)。兒童行為觀察法。台北:心理出版社有限公司。
8.陳伯璋(1987)。教育思想與教育研究。台北:師大書苑。
9.張宏亮(1994)。質的研究法在體育的應用─觀察法。中華體育第七卷第四期。10.林金定、嚴嘉楓、陳美花(2005)。質性研究方法:訪談模式與實施步驟分析。身心障礙研究。(三)網路資源
1.鼎泰豐官方網站 Retrieved April 28, 2013, from http://www.dintaifung.com.tw/tw/default.htm
2.東森新聞 (March 15, 2013) 蔥油餅深夜版 半夜開賣大排長龍 Retrieved March 24, 2013, from http://tw.news.yahoo.com/%E8%94%A5%E6%B2%B9%E9%A4%85%E6%B7%B1%E5%A4%9C%E7%89%88-%E5%8D%8A%E5%A4%9C%E9%96%8B%E8%B3%A3%E5%A4%A7%E6%8E%92%E9%95%B7%E9%BE%8D-013409640.html
3.自由時報 (January 28, 2013) 排隊潮惹鄰怨 福義軒暫停售家庭號蛋捲 Retrieved March 24, 2013, from http://tw.news.yahoo.com/%E6%8E%92%E9%9A%8A%E6%BD%AE%E6%83%B9%E9%84%B0%E6%80%A8-%E7%A6%8F%E7%BE%A9%E8%BB%92%E6%9A%AB%E5%81%9C%E5%94%AE%E5%AE%B6%E5%BA%AD%E8%99%9F%E8%9B%8B%E6%8D%B2-203013528.html