(3.238.99.243) 您好!臺灣時間:2021/05/16 22:26
字體大小: 字級放大   字級縮小   預設字形  
回查詢結果

詳目顯示:::

我願授權國圖
: 
twitterline
研究生:葛致慧
研究生(外文):Chih-Huei Ko
論文名稱:部落格參與行為之研究:讀者與自願性部落客之分析
論文名稱(外文):Two Essays on Blog Participation Behavior: Analyses of Blog Readers and Voluntary Bloggers
指導教授:黃恆獎黃恆獎引用關係
口試委員:謝明慧王仕茹黃麗霞張嘉雯
口試日期:2013-05-24
學位類別:博士
校院名稱:國立臺灣大學
系所名稱:國際企業學研究所
學門:商業及管理學門
學類:企業管理學類
論文種類:學術論文
論文出版年:2013
畢業學年度:101
語文別:英文
論文頁數:75
中文關鍵詞:部落格讀者使用與滿足理論自願部落客部落客涉入程度自我建構理論獨立我與相依我
外文關鍵詞:Blog readersUses and gratifications theoryVoluntary bloggersBlogger involvementSelf-construal theoryIndependent and interdependent self
相關次數:
  • 被引用被引用:0
  • 點閱點閱:287
  • 評分評分:
  • 下載下載:0
  • 收藏至我的研究室書目清單書目收藏:1
近年來,部落格現象風起雲湧,草根性媒體發揮重大的影響力。本論文分別探究部落格讀者與自願性部落客的參與行為。
本研究的第一篇,主要探討在部落格文獻中,長期以來被忽略的部落格讀者所扮演的角色。本研究探究部落格讀者的主要參與動機,並運用“使用與滿足理論”,提出“資訊尋求滿足”與“社會互動滿足”為中介變數,對部落格的“專業性”、“群體依附”與“忠誠度”產生影響。
本研究的第二篇,主要研究重心為自願部落客,試圖了解部落客在無外在誘因下的動機與分享行為,並運用“自我建構理論”,提出自願部落客的“獨立我”與“相依我”對於自願部落客的“自我確證”、“部落客涉入程度”產生影響。
本研究使用結構方程模式,來確認研究模型的前置因子與結果。

In the last decade, the phenomena of weblogs have surged. As writers of grass-root media, bloggers frequently update blog content and try to exert their influence. Our research contain two essays and is interested in blog readers’ and voluntary bloggers’ participation behavior respectively.
The first paper focuses on the role of the blog readers who have been neglected in blogging literature. This study enumerates blog readers’ main motivations and participation behavior, and addresses “gratification with information acquisition” and “gratification with social interaction” as critical mediators on the basis of “uses and gratifications theory.” Finally these psychological gratifications result in “expertise”, “group attachment” and “cyber loyalty”.
In the second paper, we put our effort in studying voluntary bloggers’ motivations and sharing behaviors, and try to explore their intrinsic and psychological benefits of voluntary sharing via their weblogs. In order to provide a more theoretical base and systematic theory for voluntary bloggers, we have adopted self-construction theory in the current research and are eager to build a more comprehensive framework.

CONTENTS

口試委員會審定書 i
誌謝 ii
中文摘要 iii
Abstract iv

Introduction 1

Essay 1: Antecedents and Consequences of Blog Readers’ Participation Behavior
1. Introduction 3
2. Conceptual Framework and Hypotheses 5
3. Research Method 15
4. Data Analysis and Results 17
5. Discussion and Conclusion 23
Reference 31
Appendix A 38

Essay 2: A Self-Construal Model of Voluntary Bloggers

1. Introduction 40
2. Literature Review 44
3. Conceptual Framework and Hypotheses 47
4. Methods 54
5. Results 58
6. Conclusion and Discussion. 65
Reference 68


LIST OF FIGURES

Essay 1: Antecedents and Consequences of Blog Readers’ Participation Behavior
Figure 1-1 Conceptual Framework and Hypotheses 6
Figure 1-2 Result of the research model 22

Essay 2: A Self-Construal Model of Voluntary Bloggers

Figure 2-1 Conceptual Framework 48
Figure 2-2 Structural model results 64


LIST OF TABLES

Essay 1: Antecedents and Consequences of Blog Readers’ Participation Behavior
Table 1-1 Sample Profile 17
Table 1-2 Items and Measurement Model 19
Table 1-3 Correlation Matrix and Psychometric Properties of Key Constructs 20
Table 1-4 Standardized Coefficients for All Samples and Subsamples 27

Essay 2: A Self-Construal Model of Voluntary Bloggers

Table 2-1 Measurement Items 57
Table 2-2 Respondent Demographic Information 59
Table 2-3 Summary of Measures 61
Table 2-4 Correlation Matrix 62
Table 2-5 Hypothesis Testing Results 63


Essay 1: Antecedents and Consequences of Blog Readers’ Participation Behavior

Aaker, J. (1999). The malleable self: The role of self-expression in persuasion. Journal of Marketing Research, 36 (1), 45-57.
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179–211.
Agarwal, N., Liu, H., Tang, L., & Yu, P. S. (2012). Modeling blogger influence in a community. Social Network Analysis and Mining, 2(2), 139-162.
Anderson, R. E., & Srinivasan, S. S. (2003). E-satisfaction and e-loyalty: a contingency framework. Psychology & Marketing, 20 (2), 123–138.
Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Academic of Marketing Science, 16 (1), 74–94.
Bagozzi, R. P., & Dholakia, U. M. (2002). Intentional social action in virtual communities. Journal of Interactive Marketing, 16(2), 2– 21.
Baumeister, R. F. (1998). The self. In D. T. Gilbert, S. R. Fiske, & G. Lindzey (Eds.), The Handbook of Social Psychology. New York7 McGraw-Hill. 680–740
Baumer, E., Sueyoshi, M., & Tomlinson, B. (2008). Exploring the role of the reader in the activity of blogging. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, 1111-1120
Beatty, S. E. & Kahle,. L. R. (1988). Alternative hierarchies of the attitude-behavior relationship: The impact of brand commitment and habit? Journal of the Academy of Marketing Science 16 (2), 1-10.
Belk, R. W. (1988). Possessions and the extended self. The Journal of Consumer Research, 15(2), 139-168
Bernhard, H., Fehr, E. & Fischbacher, U. (2006). Group affiliation and altruistic norm enforcement. American Economic Review 96, 217-221.
Blanchard, A. (2004). Blogs as virtual communities: Identifying a sense of community in the Julie/Julia project. In L.Gurak, S. Antonijevic, L. Johnson, C. Ratliff, & J. Reyman (Eds.), Into the Blogosphere; Rhetoric, Community and Culture of Weblogs, University of Minnesota.
Blood, R. (2002). The Weblog Handbook: Practical Advice on Creating and Maintaining Your Blog. Cambridge, Mass. Perseus Publishing.
boyd, d. (2006). A blogger''s blog: Exploring the definition of a medium. Reconstruction : Studies in Contemporary Culture 6(4).
Cheek, J. M., & Buss, A. H. (1981). Shyness and sociability. Journal of Personality and Social Psychology, 41(2), 330–339.
Chin, W. W. (1998). The partial least squares approach to structural equation modeling. Lawrence Erlbaum Associates, Mahwah, NJ, 189-217. In G. Marcoulides (Ed.)
Cutler, N. E., & Danowski, J. A. (1980). Process gratification in aging cohorts. Journalism Quarterly, 57, 269-277.
Dholakia, U. M., Bagozzi, R. P., & Pearo, L. R. K. (2004). A social influence model of consumer participation in network- and small-group-based virtual communities. International Journal of Research in Marketing, 21(3), 241-263.
Efimova, L., Hendrick, S., & Anjewierden, A. (2005). Finding ‘the life between buildings’: An approach for defining a weblog community. Internet Research 6.0: Internet Generations. Chicago, Illinois.
Engel, J. F., Kollat, D., & Blackwell, R. D. (1982). Consumer behavior. New York: Dryden Press
Espinoza, M. M. (1999). Assessing the cross-cultural applicability of a service quality measure: a comparative study between Quebec and Peru. International Journal of Service Industry Management, 10 (5), 449–468.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equations models with unobservable variables and measurement error. Journal of Marketing Research, 18, 39–50.
French, J. R. P., & Raven, B. (1959). The Bases of Social Power. In D.Cartwright and A. Zander, Group dynamics 150-167. New York: Harper & Row.
Gilbert, E., Bergstrom, T., & Karahalios, K. (2009). Blogs are echo chambers: Blogs are echo chambers. In HI Int’l Conf SysSci (HICSS). Big Island, HI: IEEE Computer Society, 1–10.
Gremler, D. D. (1995). The effect of satisfaction, switching costs, and interpersonal bonds on service loyalty. Unpublished doctoral dissertation, Arizona State University, Tucson, Arizona.
Herring, S. C., Scheidt, L. A., Bonus, S. & Wright, E. (2004). Bridging the gap: A genre analysis of weblogs. HI Int’l Conf on Sys Sci, , IEEE Computer Society.
Herring, S. C., Kouper, I., Paolillo, J. C., Scheidt, L. A., Tyworth, M., Welsch, P., Wright, E. & Yu, N. (2005). Conversations in the blogosphere: An analysis "from the bottom up. HI Int’l Conf on Sys Sci, , IEEE Computer Society
Hevern, V. (2004). Threaded identity in cyberspace: Weblogs and positioning in the dialogical self. Identity: An International Journal of Theory and Research, 4(4), 321–335
Hinkin, T. R., & Schriesheim, C. A. (1989). Development and application of new scales to measure the French and Raven 1959 bases of social power. Journal of Applied Psychology, 74, 561–567
Hsu, C. L., & Lin, J. C. (2008). Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivation. Information & Management, 45, 65–74
Huang, C. Y., Shen,Y. Z., Lin, H. X., & Chang, S. S. (2007). Bloggers’ motivation and behaviors: A Model. Journal of Advertising Research, 12, 472-484
Huang, L. S., Chou, Y. J., & Lin, C. H. (2008). The influence of reading motives on the responses after reading blogs. CyberPsychology & Behavior, 11(3), 351–355.
Johnson, T. J., & Kaye, B. K. (2004).Wag the blog: How reliance on traditional media and the Internet influence credibility perceptions of weblogs among blog users. Journalism & Mass Communication Quarterly, 81(3), 622–642.
Katz, E., Gurevitch, M. & Haas., H. (1973). On the use of mass media for important things. American Sociological Review 38,
Katz, E., Blumler; J. G., & Gurevitch, M. (1974). Uses and gratifications research. The Public Opinion Quarterly, 37( 4), 509-523.
Kloos, B., Hill, J., Thomas, E., Wandersman, A., Elias, M., & Dalton, J. H. (2011). Community psychology: Linking individual and communities. Belmont: Wadsworth.
Kollock, P. (1999). The Economics of Online Cooperation: Gifts and Public Goods in Cyberspace. In Marc Smith and Peter Kollock (editors) Communities in Cyberspace, , London: Routledge.
Krishnamurthy, S. (2002). The multidimensionality of blog conversations: The virtual enactment of September 11. In Maastricht, The Netherlands: Internet Research 3.0.
Larsson, A. O. & Hrastinski, S. ( 2011). Blogs and blogging: Current trends and future directions. First Monday 16(3).
Lenhart, A. B. (2005). Unstable texts: An ethnographic look at how bloggers and their audience negotiate self-presentation, authenticity, and norm formation. Masters Thesis, Georgetown University, Washington, D.C.
Marlow, C. (2004). Audience, structure and authority in the weblog community. In Presented at the International Communication Association Conference, May, 2004, New Orleans, LA.
Morgan, R. M. & Hunt S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(3), 20-38.
Miura, A., & Yamashita, K. (2007). Psychological and social influences on blog writing: An online survey of blog authors in japan. Journal of Computer-Mediated Communication, 12(4), 1452-1472.
Nardi, B. A., Whittaker, S., & Bradner, E. (2000). Interaction and outeraction: Instant messaging in action. In Proceedings of the 2000 ACM conference on computer supported cooperative work 79–88 New York, NY: ACM.
Nardi, B. A., Schiano, D. J. & Gumbrecht, M. (2004). Blogging as social activity, or, would you let 900 million people read your diary? Proceedings of the 2004 ACM conference on Computer supported cooperative work, 222-231
Oliver, R. L. (1997). Satisfaction: A behavioral perspective on the consumer. New York: McGraw-Hill.
Palmgreen, P., Wenner, L. A., & Rosengren, K. E. (1985). Uses and Gratifications Research: The Past Ten Years. In K. E. Rosengren, L. A.
Porter, L. V., & Sallot, L. M. (2005). Web power: A survey of practitioners’ World Wide Web use and their perception of its effects on their decision-making power. Public Relations Review, 31, 111–119.
Pritchard, M. P., Havitz, M. E. & Howard, D. R. (1999). Analyzing the commitment-loyalty link in service contexts. Journal of the Academy of Marketing Science, 27(3), 333-348
Reichheld, F.F., & Schefter, P. (2000).E-loyalty: Your secret weapon on the web. Harvard Business Review, July/ August,105-113.
Ringle, C. M., Wende, S., & Will, A. (2006) SmartPLS 2.0 (beta). Hamburg (Germany): University of Hamburg.
Swanson, D. L. (1992). Understanding audiences: Continuing contributions of gratifications research. Poetics, 21(4), 305-328.
Siles, I. (2012) Web Technologies of the Self: The arising of the “blogger” identity. Journal of Computer-Mediated Communication. 17( 4), 408–421.
Smith, E. R., Murphy, J. D., & Coats, S. (1999). Attachment to groups: Theory and measurement. Journal of Personality and Social Psychology, 77, 94–110
Tan, A. S. (1985). Mass Communications Theories and Research. New York, NY: Macmillan.
Tenenhaus, M., Vinzi, V. E. Chatelin, Y-M., & Lauro, C. (2005). PLS path modeling. Computational Statistics and Data Analysis, 48(1), 159-205.
Trammell, K. D., & Keshelashvili, A. (2005). Examining the new influencers: A self-presentation study of A-list blogs. Journalism & Mass Communication Quarterly, 82 (4), 968–982.
Tuomela, R. (1995). The importance of us: A philosophy study of basic social notions. Stanford, CA7 Stanford University Press.
Wallace, P. (1999). The Psychology of the Internet. Cambridge: Cambridge UP.
Wetzels, M., Odekerken-Schroder, G., & Oppen, C. (2009). Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustration. MIS Quarterly, 33 (1), 177-195.
Wiertz, C., & de Ruyter, K. (2007). Beyond the call of duty: Why customers contribute to firm-hosted commercial online communities. Organization Studies, 28(3), 347-376.
Zingale, A., & Arndt, M. (2001). New Economy Emotion: Engaging Customer Passion with E-CRM, John Wiley & Sons, Chichester, New York.


Essay 2: A Self-Construal Model of Voluntary Bloggers

Amoako-Gyampah, K., (2007). Perceived usefulness, user involvement and behavioral intention: An empirical study of ERP implementation. Computers in Human Behavior, 23(3), 1232–1248.
Barki, H., & Hartwick, J., (1994). Measuring user participation, user involvement, and user attitude. MIS Quarterly, 18(1), 59–82.
Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models.Academic of Marketing Science, 16 (1), 74–94.
Blood, R. (2002). The Weblog Handbook: Practical Advice on Creating and Maintaining Your Blog. Cambridge, MA: Perseus Publishing.
Chang, H. H., & Chuang, S-. S. (2011). Social capital and individual motivations on knowledge sharing: Participant involvement as a moderator. Information & Management, 48, 9–18.
Chang, Y. F., Liu, E. Z. F., & Chang, A. (2008). The pilot of self presentation and self disclosure with blogging. In Proceedings of the 7th WSEAS International Conference on E-ACTIVITIES (pp. 172–176).
Cheek, J. M., & Briggs, S. R. (1982). Self-consciousness and aspects of identity. Journal of Research in Personality, 16, 401–408.
Chin, W. W. (1998). The Partial Least Squares Approach to Structural Equation Modeling. Lawrence Erlbaum Associates, Mahwah, NJ, 189-217. In G.
Marcoulides (Ed.)
Chung, D. S., & Kim, S. (2008). Blogging activity among cancer patients and their companions: Uses, gratifications, and predictors of outcomes. Journal of the American Society for Information Science and Technology, 59, 297–306.
Cohen, J. (1988). Statistical Power Analysis for the Behavioral Sciences. Hillsdale,
NJ: Lawrence Erlbaum Associates.
Courtois, C., Mechant, P., De Marez, L., & Verleye, G. (2009). Gratifications and seeding behavior of online adolescents. Journal of Computer-Mediated Communications, 15, 109–137.
Cross, S. E., & Madson, L. (1997). Models of the self: Self-construals and gender.
Psychological Bulletin, 122(1), 5–37.
Cross, S. E., Hardin, E. E., & Gercek-Swing, B. (2011). The what, how, why, and
where of self-construal. Personality and Social Psychology Review, 15(2), 142–179.
Dearstyne, B. W. (2005). WEBLOGS: The New Information Revolution? Information Management Journal, 39(5), 38–44.
Dholakia, U. M., Bagozzi, R. P., & Pearo, L. K. (2004). A social influence model of consumer participation in network- and small-group-based virtual communities. International Journal of Research in Marketing, 21(3), 241–263.
Dunne, A., Lawler, M-. A., & Rowley, R. (2010). Young people’s use of online social networking sites – A uses and gratifications perspective. Journal of Research in
Interactive Marketing, 4, 46–58.
Feningstein, A., Scherier, M. F., & Buss, A. H. (1975). Public and private self-consciousness: Assessment and theory. Journal of Consulting and Clinical Psychology, 43(4), 522–527.
Fornell, C., & Larcker D.F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50.
Fullwood, C., Sheehan, N., & Nicholls, W. (2009). Blog function revisited: A content analysis of MySpace weblogs. CyberPsychology & Behavior, 12(6), 685–689.
Grace-Farfaglia, P., Dekkers, A., Sundararajan, B., Peters, L., & Park, S-H. (2006). Multinational web uses and gratifications: Measuring the social impact of online
community participation across national boundaries. Electronic Commerce Research, 6, 75–101.
Guadagno, R. E., Okdie, B. M., & Eno, C. A. (2008). Who Weblogs? Personality predictors of blogging. Computers in Human Behavior, 24, 1993–2004.
Gupta, S., & Kim, H. (2007). Developing the commitment to virtual community: The balanced effects of cognition and affect. Information Resources
Management Journal, 20(1), 28–45.
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2012). Partial least squares: The better approach to structural equation modeling? Long Range Planning, 45, 312–319.
Henseler, J., & Sarstedt, M. (2012). Goodness-of-fit indices for partial least squares
path modeling. Computational Statistics, 1–16.
Herring, S. C., Scheidt, L. A., Wright, E., & Bonus, S. (2005). Weblogs as a bridging genre. Information Technology & People, 18(2), 142–171.
Hogg, M. A., & Cooper, J. (2007). The SAGE Handbook of Social Psychology:
Concise Student Edition. London: SAGE Publications.
Hoorens, V. (1993). Self-enhancement and superiority biases in social comparison. European Review of Social Psychology, 4(1), 113–139.
Hsu, C. L., & Lin, J. (2008). Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivation. Information & Management, 45, 65–74.
Hsu, M. H., Ju, T. L., Yen, C-. H., & Chang, C-. M. (2007). Knowledge sharing behavior in virtual communities: The relationship between trust, self-efficacy, and outcome expectations. International Journal of Human-Computer Studies, 65, 153–169.
Huang, C. Y., Shen, Y-. Z., Lin, H-. X., & Chang, X-. X. (2007). Bloggers'' motivations and behaviors: A model. Journal of Advertising Research, 47(4), 472–484.
Jain, A. K., Malhotra, N. K., & Guan, C. (2012). Positive and negative affectivity as mediators of voluntaryism and service-oriented citizenship behavior and customer loyalty. Psychology & Marketing, 29(12), 1004–1017.
Jang, S. J., & Thornberry, T. P. (1998). Self-esteem, delinquent peers, and delinquency: A test of the self-enhancement thesis. American Sociological Review, 63(4), 586–598.
Jha, S. (2008). Framed by weblogs: Toward a theory of frame sponsorship and reinforcement through the blogosphere. Electronic Journal of Communication,18(1).
Joiner, T. E., Metalsky, G. I., Katz, J., & Beach, S. R. H. (1999). Depression and excessive reassurance-seeking. Psychological Inquiry, 10(4), 269–278.
Jung, T., Youn, H., & McClung, S. (2007). Motivations and self-presentation strategies on Korean-based "Cyworld" weblog format personal homepages. CyberPsychology & Behavior, 10 (1), 24–31.
Kaplan, H. B. (1978). Deviant behavior and self-enhancement in adolescence. Journal
of Youth and Adolescence, 7, 253–277.
Kawaura, Y., Kawakami, Y. and Yamashita, I. (1998). Keeping a diary in cyberspace. Japanese Psychological Research, 40, 234–245.
Kim, H. S., & Sherman, D. K. (2007). "Express yourself": Culture and the effect of self-expression on choice. Journal of Personality and Social Psychology, 92(1),
1–11.
Kloos, B., Hill, J., Dalton, J. H., Elias, M. J., Wandersman, A., & Thomas, E. (2011).
Community Psychology: Linking Individuals and Communities. CA: Wadsworth Publishing Company.
Krishnamurthy, S. (2002). The multidimensionality of blog conversations: The virtual enactment of September 11. Internet Research 3.0.
Lee, M. K. O., Cheung, C. M. K., Lim, K. H., & Sia, C. L. (2006). Understanding customer knowledge sharing in web-based discussion boards. Internet Research, 16, 289–303.
Lee, D-. H., Im, S, & Taylor, C. R. (2008). Voluntary self-disclosure of information on the Internet: A multimethod study of the motivations and consequences of disclosing information on weblogs. Psychology & Marketing, 25(7), 692–710.
Lin, C-. N., Wu, H-. C., & Hsieh, C-. C. (2009). A world of paradox: Is that the public statement or private talk in virtual community? In Proceedings of the Pacific Asia Conference on Information Systems (pp. 1–9).
Markus, H. R., & Kitayama, S. (1991). Culture and the self: Implications for cognition, emotion, and motivation. Psychological Review, 98(2), 224–253.
Mathwick, C., & Rigdon, E. (2004). Play, flow, and the online search experience. Journal of Consumer Research, 31(2), 324–332.
Miura, A., & Yamashita, K. (2007). Psychological and social influences on blog writing: An online survey of blog authors in Japan. Journal of Computer-Mediated Communication, 12, 1452–1471.
Nardi, B. A., Schiano, D. J., Gumbrecht, M., & Swartz, L. (2004). Why we blog? Communications of the ACM, 47(12), 41-46.
Nonnecke, B., Andrews, D., & Preece, J. (2006). Non-public and public online community participation: Needs, attitudes and behavior. Electronic Commerce
Research, 6, 7–20.
O''Leary, D. E. (2011). Blog mining-review and extensions: From each according to his opinion. Decision Support Systems, 51, 821–830.
Ojala, M. (2005). Blogging: For knowledge sharing, management and dissemination. Business Information Review, 22(4), 269–276.
Park, B., Ahn, S., & Kim, H. (2010). Blogging: mediating impacts of flow on motivational behavior. Journal of Research in Interactive Marketing, 4(1), 6–29.
Park, N., & Jeong, J. (2011). Finding publics within the blogosphere: The blogger public segmentation model. Asian Journal of Communication, 21(4), 389–408.
Patterson, P. G., & Smith, T. (2001). Relationship benefits in service industries: A replication in a Southeast Asian context. Journal of Services Marketing, 15(6),
425–443.
Perlmutter, D. D., & McDaniel, M. (2005). The ascent of blogging. Nieman Reports, 59(3), 60–64.
Qian, H., & Scott, C. R. (2007). Anonymity and self-disclosure on weblogs. Journal of Computer-Mediated Communication, 12, 1428–1451.
Ringle, C. M., Wende, S., & Will, A. (2005). SmartPLS 2.0 (beta). Retrieved from www.smartpls.de
Rosenberg, M. (1979). Conceiving the Self. New York: Basic Books.
Sarason, S. B. (1974). The Psychological Sense of Community: Prospects for a
Community Psychology. San Francisco: Jossey-Bass.
Sas, C., Dix, A., Hart, J., & Su, R. (2009). Dramaturgical capitalization of positive emotions: The answer for Facebook success? In Proceedings of the 23rd British HCI Group Annual Conference on People and Computers: Celebrating People
and Technology (pp. 120–129).
Scheier, M. F. (1976). Self-awareness, self-consciousness, and anger aggression. Journal of Personality, 44(4), 627–644.
Sedikides, C., & Gregg, A. P. (2008). Self-enhancement: Food for thought. Perspectives on Psychological Science, 3(2), 102–116.
Sepp, M., Liljander, V., & Gummerus, J. (2011). Private bloggers'' motivations to produce content – a gratifications theory perspective. Journal of Marketing Management, 27(13-14), 1479–1503.
Siles, I. (2012). Web technologies of the self: The arising of the ‘‘blogger’’ identity. Journal of Computer-Mediated Communication, 17, 408–421.
Shiau, W-. L., & Luo, M. M. (2012). Continuance intention of blog users: The impact of perceived enjoyment, habit, user involvement and blogging time. Behavior & Information Technology, 1–14.
Singelis, T. M. (1994). The measurement of independent and interdependent self-construals. Personality and Social Psychology Bulletin, 20, 580–591.
Smith, B. G. (2010). The evolution of the blogger: Blogger considerations of public relations-sponsored content in the blogosphere. Public Relations Review, 36, 175–177.
Stefanone, M. A., & Jang, C-. Y. (2008). Writing for friends and family: The interpersonal nature of weblogs. Journal of Computer-Mediated Communication,
13, 123–140.
Swaminathan, V., Page, K. L., & Gürhan-Canli, Z. (2007). “My” brand or “our” brand: The effects of brand relationship dimensions and self-construal on brand
evaluations. Journal of Consumer Research, 34, 248–259.
Tenenhaus, M., Vinzi, V.E., Chatelin, Y.M., & Lauro, C. (2005). PLS path modeling.
Computational Statistics & Data Analysis, 48(1), 159–205.
Taylor, S. E., & Brown, J. D. (1988). Illusion and well-being: A social psychological perspective on mental health. Psychological Bulletin, 103(2), 193–210.
Wang, S., & Lin, J. (2011). The effect of social influence on bloggers’ usage intention. Online Information Review, 35(1), 50–65.
Wasko, M. M., & Faraj, S. (2005). Why should I share? Examining social capital and knowledge contribution in electronic networks of practice. MIS Quarterly, 29(1), 35–57.
Wetzels, M., Odekerken-Schröder, G., & Van Oppen, C. (2009). Using PLS path
modeling for assessing hierarchical construct models: Guidelines and empirical illustration. MIS Quarterly, 33(1), 177-195.
Yu, T-. K., Lu, L-. C., & Liu, T-. F. (2010). Exploring factors that influence knowledge sharing behavior via weblogs. Computers in Human Behavior, 26, 32–41.
Zhang, K. Z. K., Lee, M. K. O., Cheung, C. M. K., & Chen, H. (2009). Understanding the role of gender in bloggers'' switching behavior. Decision Support Systems,
47, 540–546.


QRCODE
 
 
 
 
 
                                                                                                                                                                                                                                                                                                                                                                                                               
第一頁 上一頁 下一頁 最後一頁 top