臺灣博碩士論文加值系統

近年來隨著網際網路的快速普及,及行動設備的平民化,行動應 用正在改變消費者的使用習慣,進而影響經濟活動及商業行為的變革。 企業面對此一突如其來的變革,往往無法沉著應對,而盲目尋找解決 方法,造成投資效益不彰,有些企業郤是無動於衷,而最後失去了競 爭優勢。本論文通過對市場趨勢的研究、評估模型的研究及收集應用 案例等系統化的歸納方法,建立一套適合企業評估導入行動專業的評 估模式。並以零售業為例,依系統化的評估步驟,分析企業的關鍵活 動、及可能的行動化專案議題,並建立評估模型,而歸納出零售業選 擇導入專案的優先權衡。
經由分析和論述結論可知,企業導入行動化是必然趨勢,優先導 入行動化的企業更具競爭優勢。行動科技雖然面臨一些挑戰,但是如 果能夠按照論文所述方法邏輯進行導入評估,則可減少企業錯誤投資, 為企業創造更多的價值。故本論文研究的評估方法可以作為其他行業 考量行動專業導入的參考模型,不光僅限於零售業的應用。

In recent years, with the popularization of international network and the civilization of mobile devices, mobility applications have been changing the using habits of customers, which have influenced economics activities and commercial operations. Some enterprises are not calm enough while dealing with the new sudden revolution and blindly search for solutions which results in losses of investment benefits. Some others simply ignore the change and finally
lose their advantages. By means of systematic inductive methods including research of market trend, study on assessment model, and collection of cases, this paper establishes a set of standards for enterprises to evaluate mobilization. With retail industry as an example, through systematic evaluation procedures, this paper also analyses key activities and possible mobilization projects, and establishes an evaluation model to find the prior balance for retail industry to choose
from mobilization projects.
Conclusion from the analysis and arguments shows that it is an inevitable trend for enterprise to
mobilize, so first movers will become more competitive. Though mobile technology is facing challenges, but if enterprises evaluate mobilization in terms of logic and method stated in this paper, they would be able to reduce investment mistakes and create more value. Thus, the evaluation method studied in this paper is not limited to applications in retail industry, but can be a reference for other industries to evaluate mobilization.

目錄
審定書………………………………………………………………………………………………………………………..…………………….III
誌謝 ………………………………………………………………………………………………………………………………………..IV
中文摘要 …………………………………………………………………………………………………………………………………………V
ABSTRACT ………………………………………………………………………………………………………………………………………..VI
第一章 研究動機 (RESEARCH MOTIVATION )……………………………………………………………………………….1
第一節 動機 1
第二節 研究價值及運用 2
第三節 研究方法 3
第二章 參考文獻探討(REFERENCE MODEL )…………………………………………………………………………………6
第一節 波特價值鏈分析模型（MICHAEL PORTER''S VALUE CHAIN MODEL） 6
第二節 IT附加價值矩陣（IT VALUE-ADD MATRIX MODEL） 10
第三章 企業行動化市場的研究…………………………………………………………………………………………………17
第一節 企業行動化市場需求及趨動力量 17
第二節 行動科技技術的研究收集 26
第三節 企業導入行動化效益研究 33
第四章 零售產業為例評估企業導入行動科技專案……………………………………………………………………37
第一節 定義零售業價值鍵模型 39
第二節 找出零售業關鍵活動及服務 43
第三節 規劃零售業行動化科技專案 44
第四節 建立零售業行動化專案評估模型 48
第五節 收集零售業行動化專案評估數據 52
第六節 歸納零售業行動化專案優先權衡 63
第七節 參考零售業的實務運用 66
第五章 研究結論與建議……………………………………………………………………………………………………………80
參考文獻 ……………………………………………………………………………………………………………………………………..82


附錄 企業運用行動化模型及案例………………………………………………………………………………………….83
第一節 企業運用行動化模型及範疇 83
第二節 參考個案及商業價值 86

一、中文部分
[1] 胡景煥(2011):雲端運算終端的現狀分析及其發展趨勢探討, 《無線互聯 科技》
[2] 朱仲英等(2011):軟體技術發展趨勢研究, 上海交通大學出版社 [3] IBM 公司(2012):綜觀企業智慧行動藍圖
[4] IBM 公司(2012):零售業行動運用
[5] NexDoor (2012): Mobile Retail Introduction
二、英文部分

[1] Ken Dulaney(, 2010),Media Tablets and Beyond: The Impact of Mobile Devices on Enterprise Management, Gartner
[2] Tuong Huy Nguyen,(2012),Carolina Milanesi, Hype Cycle for Mobile Device Technologies, Gartner
[3] Susan Tan, (2012), Competitive Landscape: Enterprise Mobility C&SI Services, Major Providers, Worldwide, Gartner
[4] David W. Cearley, Carl Claunch, (2013), The Top 10 Strategic Technology Trends for 2013, Gartner
[5] Eric Lai, Carl Claunch, (2011), Enterprise Mobility Guide 2011, Sybase
[6] Chris Marsh, (2011), A Guide to Successfully Deploying Enterprise Mobile Applications, Yankee Group
[7] ,IBM Corporation, (2007), CFIR – Visual Retail Scenario
[8] Howon Yoo, (2011), Mobile Solution Team, IBM SPoSA Platform (Smart Phone oriented Service Architecture), IBM Corporation
[9] Korea Lab, (2011), Retail Scenario Analysis Based on SPoSA Deployment
[10] Ian Osborne, (2012), Business to Business, Intellect ICT transforming business in the UK
[11] [x] Cube Labs, (2012), Enterprise Mobility Report [12] IBM, (2004), Opportunity Prioritization for Mega