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研究生:潘彥如
研究生(外文):Yen-Ju Pan
論文名稱:應用人物誌於臺灣原住民族資訊資源網之設計與評估
論文名稱(外文):Using Personas as a Tool for Website Design and Evaluation: A Case Study of Taiwan''s Indigenous Peoples Portal
指導教授:陳雪華陳雪華引用關係
指導教授(外文):Hsueh-Hua Chen
口試委員:陳光華林頌堅
口試委員(外文):Kuang-Hua ChenSung-Chien Lin
口試日期:2013-07-30
學位類別:碩士
校院名稱:國立臺灣大學
系所名稱:圖書資訊學研究所
學門:傳播學門
學類:圖書資訊檔案學類
論文種類:學術論文
論文出版年:2013
畢業學年度:101
語文別:中文
論文頁數:113
中文關鍵詞:臺灣原住民族人物誌網站評估網站設計
外文關鍵詞:personaswebsite evaluationwebsite design
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近年來,原住民族相關議題與研究愈來愈受各界重視。由於原住民族知識具獨特性、傳統性、地域性,且原住民族知識是動態的,不斷有新的知識湧入,使得原住民族資訊資源之整理與保存愈顯重要。
行政院原住民族委員會於民國95年委託國立臺灣大學圖書館建置「臺灣原住民族資訊資源網」(簡稱「原資網」),目標是成為原住民族資訊的單一資源入口,以提供完整的原住民族網路資源與資訊服務。其服務宗旨是以臺灣原住民族入口網站為構想,廣羅原住民相關之網路資源、線上服務等數位資訊,妥善加以分類整理,並整合原住民族相關網站以及原住民族計畫研究成果資料庫,以期能提供一個親切便利的原住民族資訊整合網站,達到資源整合、單一入口、便利推廣、訊息交流四項目標。之後,為提供更加符合原住民族之需求,增進臺灣原住民族資訊資源網使用者之便利性,臺灣原住民族資訊資源網於民國101年進行網站改版。
本研究以臺灣原住民族資訊資源網為研究個案,為確實讓網站符合使用者需求,採取人物誌設計法進行評估,目標是探索原資網使用者類型,擬定典型的虛擬人物,以供改版設計或網站評估過程利用,以期更提升原資網之好用性,增加使用者滿意度,讓原資網能吸引更多使用者。
本研究蒐集的資料主要分為訪談資料和網站流量數據。首先,分析網站流量資料,了解原資網使用者對原住民資訊的需求,依照網頁瀏覽數據區分主要使用者類型以及網站使用情形。其次,實行半結構式訪談法,訪談使用過原資網或有原住民資訊需求的受訪者,於訪談資料中發掘原資網目標族群的使用目的和情境,期望能從使用者角度發現新議題,作為原資網未來改版設計之參考。最後,整合網站流量數據和訪談結果,建立原資網使用者之人物誌。
研究結果整合分析出原資網三種主要人物誌類型:(一)新聞瀏覽者;(二)田野活動參與者;(三)學術研究者。最後進一步建議:(一)蒐集更多量化資料以驗證人物誌;(二)為其他類型的使用者建立人物誌;(三)定期檢視人物誌以確認其代表性;(四)分析其他臺灣原住民族相關網站,增加原資網市場區隔性。

關鍵字:臺灣原住民族;人物誌;網站評估;網站設計

謝 辭 II
摘 要 III
目 次 V
表 次 VII
圖 次 VIII
第一章 緒論 1
第一節 問題陳述 1
第二節 研究目的 3
第三節 研究範圍與限制 4
第四節 名詞解釋 4
第二章 文獻分析 7
第一節 網站評估方法 7
第二節 人物誌 26
第三章 研究方法與步驟 45
第一節 研究方法 45
第二節 研究步驟 53
第四章 結果與討論 59
第一節 原資網之網站流量分析 59
第二節 原資網使用者訪談結果分析 83
第三節 原資網使用者類型綜合分析 92
第四節 原資網使用者人物誌 94
第五章 結論與建議 97
第一節 結論 97
第二節 建議 99
第三節 進一步研究建議 100
參考文獻 103
附錄一 原資網使用者訪談邀請 111
附錄二 原資網使用者訪談大綱 112

一.中文部分
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Rosenfeld, L.、Morville, P.(劉建勳譯)(民92)。Information architecture for the world wide web(資訊架構學─網站應用)(第二版)。台北市:歐萊禮。
林渭筑(民90)。運用創新擴散理論探討人物誌設計之研究-以平板電腦為例。未出版之碩士論文,南台科技大學數位內容與動畫設計研究所,台南市。
秦美華(民91)。國內原住民網站暨使用者之研究。未出版之碩士論文,淡江大學大眾傳播學系研究所,新北市。
高浩宸(民97)。虛擬角色主導「線上品牌」策略藍圖:引用Global MBA 網站首頁做為探索的範本。未出版之碩士論文,臺灣大學資訊管理學研究所,台北市。
陳鈺雯(民98)。運用人物誌方法於音樂啟蒙互動玩具之設計。未出版之碩士論文, 國立成功大學工業設計學系研究所,台南市。
董正王亭(民100)。3G行動電話使用者經驗研究—以評估目的發展的使用者角色模型。未出版之碩士論文,國立交通大學傳播研究所,新竹市。
劉麗萍(民98)。在商展上活用Persona探索互動產品之使用者需求。未出版之碩士論文,國立台北科技大學創新設計研究所,台北市。
行政院原住民族委員會、國立臺灣大學圖書館(民100)。臺灣原住民族資訊資源網。檢自:http://www.tipp.org.tw/formosan/index.jspx。
行政院原住民族委員會、國立臺灣大學圖書館(民102)。臺灣原住民族資訊資源網。檢自:http://www.tipp.org.tw/index.asp。
陳雪華、項潔、林光美(民96)。臺灣原住民族資訊資源網系統操作及管理手冊。台北市:行政院原住民族委員會。
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Chaffey, D. (2007). Web Design Personas, from http://www.davechaffey.com/Internet-Marketing/C7-Service-Quality/Website-design-usability/Using-Personas-to-inform-web-design
Chang, Y.-n., Lim, Y.-k., & Stolterman, E. (2008). Personas: from theory to practices. Paper presented at the NordiCHI ''08 Proceedings of the 5th Nordic conference on Human-computer interaction: building bridges.
Chapman, C. N., Love, E., Milham, R. P., ElRif, P., & Alford, J. L. (2008). Quantitative evaluation of personas as information. Paper presented at the Proceedings of the Human Factors and Ergonomics Society 52nd Annual Meeting.
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