This paper examines the trading strategy for Mongolian beef market and provides a list of
suggestions to improve the efficiency and productivity of Mongolian beef products.
Agriculture industry in Mongolia is an influential sector which accounts for around 15-20
percent in terms of GDP. Over 40 percent of total labor force is directly dependent upon
livestock industry. This thesis discusses the current state of the meat industry in Mongolia and
suggests changes that need to be made in the organization of the industry, management of
animals on farms and processing system. This research examines to improve efficiency and
productivity of Mongolian beef industry. Our contribution is fourfold as followings: (i)
introducing Mongolian beef market; (ii) identifying significant factors with respect to
Mongolian beef export; (iii) providing a case study of the leading company in Mongolian beef
industry to analyze their operational efficiency; and (iv) concluding this research with a list of
suggestions, for improving the economic value of Mongolian beef products as a whole.
Our results shed light on the trading strategy of Mongolian beef products.

ACKNOWLEDGEMENTS .................................................................................................... I
ABSTRACT ............................................................................................................................ II
TABLE OF CONTENTS ....................................................................................................... III
LIST OF TABLES .................................................................................................................. IV
LIST OF FIGURES…… ........................................................................................................ V
CHAPTER ONE. INTRODUCTION ................................................................................... 1
1.1. Background ..................................................................................................................... 1
1.2. Objectives ........................................................................................................................ 5
1.3. Motivations ...................................................................................................................... 5
1.4. Problems………………………………………………………………………................
1.5. Contributions ................................................................................................................... 5
1.6. Flows ............................................................................................................................... 6
CHAPTER TWO. LITERATURE REVIEW ....................................................................... 7
2.1. Strategic directions on industrial policy in Mongolia ........................................................ 7
2.1.1 The red meat processing industry ............................................................................ 7
2.2. The importance of intrinsic and extrinsic cues to expected and experienced quality; an
empirical application for beef .......................................................................................... 10
2.2.1. Expected quality ................................................................................................... 10
2.2.2. Experienced quality .............................................................................................. 10
CHAPTER THREE. RESEARCH METHODOLOGY ...................................................... 14
3.1. Research conceptual framework and hypotheses .............................................................. 14
3.2. Data description ............................................................................................................... 15
3.3 Regression analysis .......................................................................................................... 16
3.4 Ratio analysis .................................................................................................................. 16
CHAPTER FOUR. ANALYSIS AND RESEARCH RESULT ........................................... 18
4.1. Descriptive analysis ......................................................................................................... 18
4.2. Correlations .................................................................................................................... 19
4.3. Regression analysis .......................................................................................................... 20
4.4. Ratio analysis................................................................................................................... 21
CHAPTER FIVE. CONCLUSION AND SUGGESSION ................................................... 25
REFERENCES ....................................................................................................................... 26
APPENDICES …… ................................................................................................................ 27

(Laurentino Bello Acebro n, Domingo Calvo Dopico* Economic Analysis Department,
Facultad de Economia, A Zapateira, 15071, La CorunÄ a, Spain Received 16 November
1998; accepted 24 July 1999) The importance of intrinsic and extrinsic cues to expected
and experienced quality: an empirical application for beef.
Prepared for the Government of Mongolia by the Development Policy and Strategic Research
Branch, Regional Strategies and Field Operations Division Strategic Directions on
Industrial Policy in Mongolia February 2011
Vienna, AustriaJohn T.Kulas (2009). SPSS Essentials, Managing and Analyzing Social
Sciences Data.
David Kremelberg (2011). Practical Statistics. A Quick and Easy Guide to IBM SPSS
Statistics, STATA, and Other Statistical Software.
Markusen, J.R. (1992). Productivity, Competitiveness, Trade Performance of Supply and
Service.
Academy of Economic Studies Bucharest, 6 Romana Square, Bucharest 010371, Romania
Business failure risk analysis using financial ratios WC-BEM 2012
M. McCarthy*, M. de Boer, S. O’Reilly, L. Cotter Department of Food Business and
Development, University College Cork, Cork, Ireland Received 9 September 2002;
received in revised form 18 November 2002; accepted 30 November 2002; Factors
influencing intention to purchase beef in the Irish market
National statistical office of Mongolia ( Yearbook 2000-2012 )
Websites used
http://www.wikipidia.com
https://www.cia.gov/library/publications/the-world-factbook/geos/mg.html
https://www.mofa.gov.mn
https://www.nso.mn