中文參考文獻
王世澤(2003)。體驗行銷:模型發展與實務驗證。國立中央大學企業管理研究所碩士論文。余舜德、周耿昇,(2004),「台灣夜市市場系統的發展:以台北都會區及台南縣為例」, 中央研究院民族學研究所資料彙編,18,1-42。
徐錢玉、陳柏蒼(2011)。體驗、情緒與地方依戀之研究-以淡水老街為例。運動與遊憩研究,5(4),1-18。張和然、張菁敏(2011)。體驗價值、顧客滿意度對行為意圖影響之研究─以國立傳統藝術中心為例。島嶼觀光研究,4 (1),49-68。陳靜倫 (2006), 服務接觸滿意關鍵因素之探討:以保險業為例,崑山科技大學企業管理研究所,碩士論文。台南市。趙韶丰 (2000),服務接觸滿意關鍵因素之研究--餐飲業之例,國立中山大學企業管理學系研究所,碩士論文。高雄市。英文參考文獻
Anderson, E., & Weitz, B. (1992). The Use of Pledges to Build and Sustain Commitment in Distribution Channels. Journal of Marketing Research, 29 (1), 18-34.
Bagozzi, R., Mahesh G., & Prashanth, N. (1999). The Role of Emotions in Marketing. Journal of the Academy of Marketing Science, 27(2), 184-206.
Baker, J. A., Parasuraman, D. G., & Glenn, B. V. (2002). The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions. Journal of Marketing, 66,120-141.
Bigne, J.E., Andreu, L. & Gnoth, J. (2005). The Theme Park Experience: An Analysis of Pleasure, Arousal, and Satisfaction.Tourism Management, 26 (6), 833-844.
Bitner, M. J. (1990). Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses. Journal of Marketing, 54(2), 69-82.
Bitner, M. J., Booms, B. H., & Tetreault, M. S. (1990). The Service Encounter: Diagnosing Favorable and Unfavorable Incidents. Journal of Marketing, 54(1), 71-84.
Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing 56(2),57-71.
Bitner, M. J., Booms, B. H., & Mohr, L. A. (1994). Critical Service Encounters: The Employee's Viewpoint. Journal of Marketing, 58(4), 95-106.
Bitner, M. J., Brown, S. W., & Meuter, M. L. (2000). Technology Infusion in Service Encounters. Journal of the Academy of Marketing Science, 28(1), 138-149.
Caru, A., & Cova, B. (2003). Revisiting Consumption Experience: A more Humble but Complete View of the Concept. Marketing Theory, 3(2), 267-286.
Chaudhuri & Holbrook (2001), The chain of effects from brand trust and brand affect to brand performance: The Role of Brand Loyalty. Journal of Marketing, 65, 81-93.
Eastlick, M. A., Sherry L. L., & Patricia W. (2006). Understanding Online B-to-C Relationships: An Integrated Model of Privacy Concerns, Trust, and Commitment. Journal of Business Research, 59 (8), 877-886.
Gabbott, M., & Hogg, G. ( 2001). The Role of Non-verbal Communication in Service Encounters: A Conceptual Framework. Journal of Marketing Management, 17, 5-26.
Gallarza, M. G., & Saura, I. G. (2006). Value Dimensions, Perceived Value, Satisfaction and Loyalty: An Investigation of University Students’ Travel Behaviour. Tourism Management, 27, 437-452.
Gefen, D. (2000). E-commerce: the role of familiarity and trust. Omega, 28, 725-737
Gefen, D., Karahanna, E. & Straub, D. W. (2003). Trust and TAM in online shopping: an integrated model. MIS Quarterly. 27(1),51-90.
Grove, S. J., Fisk, R. P., & Dorsch, M. J. (1998). Assessing the Theatrical Components of the Service Encounter: A Cluster Analysis Examination. The Service Industries Journal, 18(3), 116-134.
Gruen, T. W., Summers, H. O., & Acito, F. (2000). Relationship marketing activities, commitment and membership behaviors in professional associations. Journal of Marketing, 64(3), 34-49.
Guiry, M. (1992). Consumer and Employee Roles in Service Encounters. Advances in Consumer Research, 19(1), 666-672.
Holbrook, M. B., & Hirschman, E. C. (1982). The Experiential Aspects of Consumption: Consumer fantasies, feelings, and fun. Journal of Consumer Research, 9(2), 132-140.
Huang, L.S., Chou, Y.J., & Lin, C.H. (2008). The Influence of Reading Motives on the Responses after Reading Blogs.Cyber Psychology and Behavior, 11 (3), 351-355.
Joy, A.,&Sherry, J. F. (2003). Speaking of Art as Embodied Imagination: A Multisensory Approach to Understanding Aesthetic Experience. Journal of Consumer Research, 30(2), 259-282.
Kim, W.G, Leong, J.K., & Lee, Y.K. (2005). Effect of service orientation on job satisfaction, organizational commitment, and intention of leaving in a casual dining chain restaurant. International Journal of Hospitality Management, 24,171-193.
Komiak, S. X. & Benbasat, I. (2004).Understanding Customer Trust in Agent-Mediated Electronic Commerce, Web-Mediated Electronic Commerce, and Traditional Commerce.Information Technology and Management, 5, 181-207.
Li, Y. C. (2008). A Discussion of Applying Experiential Marketing to Leisure Agriculture with AHP. Journal of American Academy of Business, 13(1),98-102.
Mattsson, J. (1994). Improving Service Quality in Person-to-Person Encounters:Integrating Findings from a Multi-disciplinary Review, The Service Industries Journal, 14(1), 45-61.
McCallum, R. J. & Wayne H. (1985). Interdependence in the Ser-vice Encounter. In the Service Encounter: Managing Employee / Customer Interaction in Services Business. MA: Lexington Books, 35-48.
McKnight, D. H., & Chervany, N. L. (2001). What Trust Means in E-commerce Customer Relationships: an Interdisciplinary Conceptual Typology. International Journal of Electronic Commerce, 6(2), 35-59.
McKnight, D. H., Cummings, L. L., & Chervany, N. L. (1998). Initial Trust Formation in New Organizational Relationships. The Academy of Management Review, 23(3), 473-490.
Mcluhan, R. (2000). Go Live with a Big Brand Experience. Marketing, 26(4), 45-46.
Nyer, P. U. (1997). A Study of the Relationships between Cognitive Appraisals and Consumption Emotions. Journal of the Academy of Marketing Science, 25 (4), 296-304.
Owens, D. D. (2000). Whence consumer loyalty? Journal of Marketing, 63(2), 33-44.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A Conceptual Model of Service Quality and Its Implications for Future Research, Journal of Marketing, 49(4), 41-50.
Pine II, B.J., & Gilmore, J.H. (1998). Welcome to the experience conomy. Harverd Business Review, 76(4), 97-105.
Poulsson, S.H.G., & Kale, S.H.(2004). The experience economy and commercial experiences. Marketing Review, 4, 267–277.
Prahalad, C. K., & Ramaswamy, Venkatram. (2004). The Future of Competition: Co-Creating Unique Value with Customer. Harvard Business School Press Books, 1-272.
Ruth, J. A., Frederic, F. B., & Cele, C. O. (2002). Linking Thoughts to Feelings: Investigation Cognitive Appraisals and Consumption Emotions in a Mixed-Emotions Context. Journal of the Academy of Marketing Science, 30 (1), 44-58.
Schmitt, B. H. (1999). Experiential marketing. Journal of Marketing Management, 15(1-3), 53-67.
Smith, J. B., & Colgate, M. (2007). Customer Value Creation: A Practical Framework. Journal of Marketing Theory and Practice, 15(1), 7-23.
Sonja, G.K. (2002). The Role of Consumers’ Trust in Online-Shopping. Journal of Business Ethics, 39 (1/2), 43-50.
Soscia, I. (2007). The Role of Consumers’ Emotions in Predicting Postconsumption Behaviors. Psychology and Marketing, 24 (10), 871-894.
Swan, J. E., & Oliver, L. R. (1989). Postpurchase Communications by Consumers. Journal of Retailling, 65 (2), 516-533.
Swanson, S. R., & Charlene, D. J. (2003). The Relationship of Differential Loci with Perceived Quality and Behavioral Intentions. The Journal of Services Marketing, 17 (2/3), 202-219.
Sweeney & Soutar (2001). Consumer perceived value: The development of a multiple item scale. Journal of Retailing, 203-220.
Tsai, S. P. (2005). Integrated Marketing as Management of Holistic Consumer Experience. Business Horizons, 48(5),431-41.
Tsaur, S. H., Chiu, Y. T., & Wang, C. H.(2006). The visitors behavioral consequences of experiential marketing:an empirical study on Taipei zoo. Journal of Travel & Tourism Marketing, 21(1), 47-64.
Vezina, R. (1999). Pour Comprendre et Analyzer I’experience du Consommateur. Gestion, 24(2), 59-65.
Wirtz, J., & Patricia, C. (2002). The Effects of Incentives, Deal Proneness, Satisfaction and Tie Strength on Word of Mouth Behaviour. International Journal of Service Industry Management, 13 (2), 141-162.
Zaheer, A., McEvily, B., & Perrone, V. (1998). Dose Trust Matter? Exploring the Effects of Interorganizational and Interpersonal Trust on Performance. Organization Science, 9, 141-158.