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研究生:賴宛婷
研究生(外文):Lai, Wanting
論文名稱:網路發表文章以抒解負面情緒之研究-以不滿意的旅遊消費者為例
論文名稱(外文):Posting Articles to Vent Negative Emotions on the Internet: The Case of Unsatisfied Travellers
指導教授:顏永森顏永森引用關係
指導教授(外文):Yen, Yungshen
口試委員:陳宥杉林宏遠
口試委員(外文):Jhen, YoushaLin, Hongyuan
口試日期:2013-07-04
學位類別:碩士
校院名稱:靜宜大學
系所名稱:資訊碩士在職專班
學門:工程學門
學類:電資工程學類
論文種類:學術論文
論文出版年:2013
畢業學年度:101
語文別:中文
論文頁數:67
中文關鍵詞:不滿意消費者社會認知理論社群支持抒解情緒
外文關鍵詞:dissatisfied consumersSocial Cognitive TheorySocial supportvent negative emotions
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本研究主要探討旅遊不滿意消費者的網路抒解情緒之研究,以網路問卷調查曾經上網發表不滿意旅遊經驗的消費者,經由結構方程模式進行統計分析。研究結果發現,自我效能對不滿意消費者發表文章意願有正面的影響。發表文章意願及社群支持對抒解情緒有正面的影響。社群支持對不滿意消費者抒解情緒具有中介效果,也就是說,不滿意消費者必須其發表的文章能獲得社群的支持,其效果才會顯著。
The study was investigated that the travelers who are used to sharing their dissatisfied feelings on the Internet websites. In this study, the Internet questionnaires were used to analysis as the research data which were analyzed by structural equation modeling. Moreover, the research participants were the consumers who had experienced the terrible travel experiences during their trips and were used to posting the feeling on the Internet before. The results showed that the self-efficacy had positive impact on the dissatisfied consumers’ will to post articles. Posting willingness and Social Support had positive impact on relieving feelings. Social support had mediating effect for the dissatisfied consumers’ relieving mood. Hence, it also meant that the effect could be significant if the dissatisfied consumers’ posting articles with Social support.
中文摘要 Ⅰ
英文摘要 Ⅱ
誌謝 Ⅲ
目錄 Ⅳ
表目錄 Ⅴ
圖目錄 Ⅵ
第一章、 緒論
第一節 研究動機 1
第二節 研究目的 4
第三節 研究流程 4
第二章、 文獻探討
第一節 社會認知論 7
第二節 社群支持 13
第三節 抒解情緒 17
第四節 性別的調節效果 27
第三章、 研究方法
第一節 研究架構 30
第二節 研究假說 31
第三節 衡量工具 31
第四節 抽樣設計 33
第五節 樣本分析 34
第六節 信度與效度檢驗 36
第四章、 實證結果
第一節 結構模型各變項之結果分析 39
第二節 性別調節效果 41
第三節 本研究理論與實務涵意 44
第五章、 結論與建議
第一節 結論 49
第二節 研究限制與後續研究建議 52
參考文獻 53
附錄一 本研究問卷 63
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