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研究生(外文):Yi-jin Zeng
論文名稱(外文):A Study on affecting factors on social game interface design for the high retention rate of website
指導教授(外文):Hsin-fu Huang
外文關鍵詞:Social GameHuman-Computer InterfaceFactor Analysis
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Due to the rapid spread of the Internet popularity in recent years, drives the development of the social networking services.Social network game is one of the most popular applications.With the rise of Facebook, social network games have been integrated into daily lives of many people.This study questionnaire invites students and graduates of Southern Taiwan University of Science and Technologyto be the recipients.Consider the time limit of the test subjects, this study use a closed questionnaire as a research tool.The purpose of this questionnaire is to collect data to statistical analysis form these individuals to provide information about the change of population statistic, the relative questionnaires of visual effects in games, the operation of games and the functional integration of cognitive operations.
This study will generalize the main interfaces design factors that cause the high retention rates of social network games. The factors are divided into eleven elements of human’s cognition points for designing user interface. This research uses the eleven elements as a importantevaluating reliance, which are ease of use, color identification, theme design, social progress, operating efficiency, operating feedback, icon recognition, a sense of accomplishment, color recognition, screenidentification, and screen segment to evaluate and observethe design points of the social net working with high retention rates.
From these elevenhumans’ recognition factors and demographic characteristics comparison, we can see the following two factors have the biggest divergence: ease of use and theme design.Especially cognitive differencesusually accompany with gender, academic background, and the game experience. By each factor recognition important level difference will cause obviously different user feeling.Therefore, game designers need to consider repeatedlyfor the following two aspects. First is the visual communication design and second is the difficulty of the operation. The social network game designersneed to considercarefully how to analyze and design out a game which can fit in with the target game population requirements to increase game saturation and further to cause the fun of the game.
第一章 緒論 1
1.1 研究背景與動機 1
1.2 研究目的 4
1.3 研究架構 5
第二章 文獻探討 6
2.1 社群網站 6
2.1.1社群網站定義與起源 6
2.1.2社群網站發展現況 8
2.1.3社群遊戲發展現況 10
2.2人機介面 14
2.2.1介面設計原則 14
2.2.2介面操作原則 17
2.3遊戲介面設計 19
2.3.1遊戲互動介面 19
2.3.2使用者介面類型 21
2.3.3色彩與介面關係 24
2.4相關研究 27
2.5文獻小結 29
第三章 研究方法 30
3.1研究架構及假說 30
3.2研究工具 31
3.2.1問卷設計 31
3.2.2實驗步驟 34
3.3分析方法 34
第四章 研究分析與討論 36
4.1人口統計變項 36
4.2信度分析 40
4.3社群遊戲因素分析 41
4.3.1遊戲畫面認知 41
4.3.2遊戲操作與功能認知 43
4.3.3遊戲與圖示設計認知 46
4.3.4色彩設計認知 48
4.4因素分析 51
4.5人口變項與因素關係分析 56
第五章 結論 69
參考文獻 73
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