1. 方世榮、張嘉雯、黃識銘,組織間關係長期導向之影響因素的探討─中小企業
特質的干擾作用,台灣管理學刊,3(1),101-124,民92 年。
2. 方世榮、謝宜君、鄧志勇,關係學習、關係記憶與關係績效之研究,管理學
報,25(3),269-289,民97 年。
3. 尹心妤,展覽服務品質、滿意度與忠誠度關係之研究,德明財經科技大學服
務經營管理研究所碩士論文,民98 年。
4. 李宜穎,影響廠商再次參展其因素之研究,銘傳大學管理研究所碩士論文,民97 年。
5. 杜苡靜,從製造商觀點探討關係學習與關係知識庫對關係績效之影響,雲林
科技大學公司管理研究所碩士,民94 年。
6. 吳明隆,結構方程模式:SIMPLIS 的應用,台北:五南圖書出版有限公司,
民98 年。
7. 邱皓政,量化研究與統計分析,台北:五南圖書出版有限公司,民89 年。
8. 林盈旭,資源連結、關係能力、學習能力、供應商競爭優勢與績效關係之研
究,長榮大學經營管理研究所碩士論文,民92 年。
9. 姚晤毅,貿易展覽參展商滿意度衡量指標之建立,元智大學管理研究所碩士論文,民94 年。
10. 姚晤毅,展覽行銷聖經:參展全面致勝攻略,台北:中國生產力中心,民96
年。
11. 高仁健,企業之資源基礎、策略導向與競爭力關係之研究,實踐大學企業管
理研究所碩士論文,民85 年。
12. 徐言生,展覽會的產品化質量管理,中國會展,民94 年。
13. 許嘉文,國際化資源聯結特性、能力提昇與廠商產業網路地位之關係研究,
暨南國際大學國際企業研究所碩士論文,民91 年。
14. 黃振家,會展產業概論,經濟部商業司,民97 年。
15. 黃瓊瑩,關係學習對關係記憶與創新能力之研究-以台灣地區製造業為例,中
興大學公司管理研究所碩士論文,民97 年。
16. 謝佳宏,商展廠商績效及其影響因素之研究,國立政治大學國際貿易貿易系
博士論文,民92 年。
17. 溫月球,如何參加國外展覽,台北:外貿協會,民94 年。
18. 寧祿喬、劉金蘭,Stone-Geisser 檢驗在顧客滿意度中的應用,天津大學學報(社
會科學版),10(3),民97 年。
19. 鄧志勇,關係學習與記憶對關係績效及組織創新性之影響,中興大學公司管
理研究所碩士論文,民94 年。
20. Abratt, R., “Industrial buying in high-tech markets”, Industrial Marketing
Management, 15(4), 293-298, 1986.
21. Aless & Ro Pagano, “The role of relational capabilities in the organization of
international sourcing activities: A literature review”, Industrial Marketing
Management, 38(8), 903-913, 2009.
22. Anderson E. M. & J. A. Narus, “A model of distributor firm and manufacturer firm
working partnership”, Journal of Marketing, 54(1), 42-58, 1990.
23. Armstrong, J.S. & T.S. Overton, “Estimating nonresponse bias in mail surveys”,
Journal of Marketing Research, 14(3), 396-402, 1977.
24. Aulakh, P.S. & Kotabe, M. & Shay, A., “Trust and performance in cross-broader marketing partnerships: A behavioral approach”, Journal of International Business
Studies, 27(5), 1005-1032, 1996.
25. AUMA, “Successful participation in trade fairs”, AUMA, Berlin, 2006b.
26. Bagozzi, R.P. & Yi, Y., “On the evaluation of structural equation models”,
Academy of Marketing Science, 23(4), 272-277, 1988.
27. Baker, W., “The network organization in theory and practice”, In Nitin Nohria &
Robert G. Eccles (Eds.), Networks and Organizations: Structure, Form and Action,
Boston, MA: Harvard Business School Press, 1992.
28. Barczyk, Casimir C. & George B. Glison & William C., Lesch, “Trade show
participation: Inter-industry and organizational motives”, Journal of Professional
Services Marketing, 4(1), 131-147, 1989.
29. Barnes, J.G., “Secrets of customer relationship management: It's all about how you
make them feel”, McGraw Hill Education, 2001.
30. Baron, R. M., & Kenny, D. A., “The Moderator-Mediator Variable DistInction In
Social Psychological Research: Conceptual, Strategic, and Statistical
Considerations”, Journal of Personality and Social Psychology, 51(6), 1173-1182,
1986.
31. Barringer, B.R. & A.C. Bluedorn, “The relationship between corporate
entrepreneurship and strategic management”, Strategic Management Journal, 20(5),
421-444, 1999.
32. Belizzi JA & Lipps DJ., “Managerial guidelines for trade show effectiveness”,
Industrial Marketing Management, 13(1), 49-52, 1984.
33. Bell, S.J. & Whitewell, G.J. & Lukas, B.A., “School of thought 129 in
organizational learning”, Journal of the Academy of Marketing Science, 30(1), 70-86, 2002.
34. Bello, D.C., “Industrial buyer behavior at trade shows: Implications for selling
effectiveness”, Journal of Business Research, 25(1), 59-80, 1992.
35. Bello, D.C. & Barksdale, H.C., “Exporting at industrial trade shows”, Industrial
Marketing Management, 15(3), 197-206, 1986.
36. Bello, D.C. & Barksdale, H.C., “Exporting at industrial products at American trade
shows”, in Woodside, A.G. (Ed.), Advances in Business Marketing, JAI Press,
Greenwich, CT, 1-25, 1988.
37. Bello, D.C. & Barczak, G.J., “Using industrial trade shows to improve new product
development”, Industrial of Business & Industrial Marketing, 5(2), 43-56, 1990.
38. Biong, Harald & Fred Selnes, “The strategic role of the salesperson in established
customer-supplier relationships”, Journal of Business to Business Marketing, 3(3),
39-78, 1996.
39. Blythe, J., “Objectives and measures at UK trade exhibitions”, Journal of
Marketing Management, 16(1), 203-222, 2000.
40. Bollen, K.A. & Stine, R., “Bootstrapping goodness of fit measures in structural
equation models”, Sociological Methods and Research, 21(1), 205-229, 1992.
41. Bonoma, T.V., “Get more out of your trade shows”, Harvard Business Review,
61(Jan-Feb), 75-83, 1983.
42. Bontis, N., “Intellectual capital: an exploratory and study that develops measures
and models”, Management Decision, 36(2), 63-79, 1998.
43. Campbell, J.P., McCloy, R.A., Oppler, S.H. & Sager, C.E., “A theory of
performance”, In E. Schmitt, W.C. Borman & Associates (Eds.), Personnel
selection in organizations, San Francisco: Jossey-Bass, 33-70, 1993.
44. Cannon Joseph P. & William D. Perreault Jr., “Buyer-Seller relationships in
business markets”, Journal of Marketing Research, 36(4), 439-460, 1999.
45. Capaldo, A., “Network structure and innovation: The leveraging of a dual network
as a distinctive relational capability”, Strategic ManagementJournal, 28(6),
585-608, 2007.
46. Carman James M., “Evaluation of trade show exhibitions”, California Management
Review, 11(2), 35-44, 1968.
47. Carter, L., “Evaluation of trade show exhibitions”, California Management Review,
11(2), 35-44, 1968.
48. Cavanaugh, Suzette, “Setting objectives and evaluating the effectiveness of trade
show exhibits”, Journal of Marketing, 40(4), 100-103, 1976.
49. Chadee, D.D. & Zhang, B.Y., “The impact of guanxi on export performance: A
study of New Zealand firms exporting to China”, Journal of Goble Marketing,
14(1/2), 129-149, 2000.
50. Chang, K.H. & Gotcher, D.F., “Safeguarding investments and creation of
transaction value in asymmetric international subcontracting relationships: The
role of relationship learning and relational capital”, Journal of World Business,
42(4), 477-488, 2007.
51. Chwn, Y.S. & Lin, M.J.J. & Chang, C.H., “The positive effects of relationship
learning and absorptive capacity on innovation performance and competitive
advantage in industrial markets”, Industrial Marketing Management, 38(2),
152-158, 2009.
52. Chiou Jyh-Shen, Hsieh Chia-Hung, Shen Chung-Chi, “Product innovativeness,
trade show strategy & trade show performance: The case of Taiwanese global information technology firms”, Journal of Global Marketing, 20(2), 31-42, 2007.
53. Churchill, Jr. & Gilbert A. & N.M. Ford & O.C. Walker, Jr., “Sales force
management”, 4th Ed., Homewood, IL: Irwin, 1993.
54. Combe, I.A. & Greenley, G.E., “Capabilities for strategic flexibility: A cognitive
content framework”, European Journal of Marketing, 38(11/12), 1456-1480, 2004.
55. Corner, P.D. & Kimichi, A.J. & Keats, B.W., “Intergrating Organizational and
individual information processing perspectives on choice”, Organization Science,
5(3), 294-308, 1994.
56. Covin, J.G. & Prescott, J.E. & Slevin, D.P., “Te effects of technological
sophistication on strategic profiles, structure and firm performance”, Journal of
Management Studies, 27(5), 485-510, 1990.
57. Cyert, R., & March, J., “The behavioral theory of the firm”, Englewood Cliffs, NY:
Prentice-Hall, 1963.
58. Czinkota, Michael R. & Ilkka A. Ronkainen, “International Marketing”, Dryden
Press, U.S.A., 1988.
59. Day, G.S., “The capabilities of market-driven organization”, Journal of Marketing,
58(4), 37-52, 1994.
60. Day, G.S. & Van den Bulte, Ch., “Superiority in customer relationship
management: Consequences for competitive advantage and performance”, Report
No. 02-123, Cambridge, MA: Marketing Science Institute, 1994.
61. Dekimpe, Marnik G. & Pierre François & Srinath Gopalakrishna & Gary L. Lilien
& Christophe Van de Bulte, “Generalizing about trade show effectiveness: A
cross-national comparison”, Journal of Marketing, 61(4), 55-64, 1997.
62. Diamantopoulos, A. & Siguaw, J.A., “Introducing LISREL: A guide for the uninitiated”, London: Sage Publications, 2000.
63. Diamantopoulos, A. & Riefler, P. & Roth, K.P., “Advancing formative
measurement models”, Journal of Business Research, 61(12), 1203-1218, 2008.
64. Donald, W. Jackson, Jr. & Janet E. Keith & Richard K. Burdick, “The relative
importance of various promotional elements in different industrial purchase
situation”, Journal of Advertising, 16(14), 25-33, 1987.
65. Dyer, J.H. & Hatch, N.W., “Relation-specific capabilities and barriers to
knowledge transfers: Greating advantage through network relationship”, Strategic
Management Journal, 27(8), 701-719, 2006.
66. Dyer, J.H., & Singh, H., “The relational view: Cooperative strategy and sources of
inter organizational competitive advantage”, Academy of Management, 23(4),
660-679, 1998.
67. Edward, J.R. & Bagozzi, R.P., “On the nature and direction of the relationship
between constructs and measures”, Psychological Methods, 5(2), 155-174, 2000.
68. Easey, M., “Fashion marketing”, (2nd Ed.), Oxford: Blackwell Science, 2001.
69. Efron, B., “Bootstrap methods: Another look at the Jackknife”, Annals of Statistics,
7(1), 1-26, 1979.
70. Fahy, J. & Grham, H. & Cox, T. & Beracs, J. & Fonfara, K. & Sonj, B., “The
development and impact of marketing capabilities in Central Europe”, Journal of
International Business Studies, 31(1), 63-81, 2000.
71. Fitzgerald, L. & Storbeck, J., “Pluralistic views of performance”, Management
Decision, 41(8), 741-750, 2003.
72. Freeman, R.E., “Strategic management: A stakeholder approach”, Boston, Potman,
1984.
73. Fornell, C., & Larcker, D. F., “Evaluating structural equation models with
unobservable and measurement errors”, Journal of Marketing Research, 18(Feb.),
29-50, 1981.
74. Geisser, S., “The predictive sample reuse method with applications”, Journal of the
American Statistical Association, 70(350), 320-328, 1975.
75. Godar, S.H. & O’Connor, P.J., “Same time next year-buyer trade show motives”,
Industrial Marketing Management, 30(1), 77-86, 2001.
76. Goodman, P.S., Atkins, R.S. & Schoorman, F.D., “On the demise of organizational
effectiveness studies”, In K. Cameron & D. Whetten (Eds.), Organizational
Effectiveness: A comparison of multiple models, New York: Academic Press,
163-183, 2001.
77. Goodstadt, M.S. & Chung, L. & Kronitz, R. & G. Cook, “Mail survey response
rates: Their manipulation and impact”, Journal of Marketing, 14(3), 391-395, 1977.
78. Gopalakrishna, Srinath & Gary L. Lilien, “A three-stage model of industrial trade
show performance”, Marketing Science, 14(1), 22-42, 1995.
79. Gopalakrishna, Srinath & Williams, J.D., “Planning and performance assessment
of industrial trade shows: An exploratory study”, International Journal of Research
in Marketing, 9(3), 207-224, 1992.
80. Grant, R. M., “Toward a knowledge-based theory of the firm”, Strategic
Management Journal, 17(winter), 109-122, 1996.
81. Hair, J. F., Black, B. W. C., Babin, J., Anderson, R. E., & Thatam, R. L.,
“Multivariate Data Analysis”, (6th Ed.), Uooer Saddle River, New Jersey: Pearson
Pretice-Hall, 2006.
82. Hannan, M.T. & Freeman, J.H., “The population ecology of organizations”, American Journal of Sociology, 82(5), 929-964, 1977.
83. Hansen, Kåren, “The dual motives of participants at international trade shows: An
empircal investigation of exhibitors and visitors with selling motives”,
International Marketing Review, 13(2), 39-54, 1996.
84. Hansen, Kåren, “Trade show performance: A conceptual framework & its
implications for future research”, Academy of Marketing Science Review, 1999(8),
1-14, 1999.
85. Hansen, Kåren, “Measuring performance at trade shows scale development &
validation”, Journal of Business Research, 57(1), 1-13, 2004.
86. Hausman, A., “Variations in relationship strength and its impact on performance
and satisfaction in business relationships”, Journal of Business and Industrial
Marketing, 16(7), 600-6161, 2001.
87. Hayes, D.C., “The contingency theory of management accounting”, Accounting
Review, 52(1), 22-39, 1977.
88. Heide J. B. & John G., “Do norms matter in marketing relationships?”, Journal of
Marketing, 56(2), 32-44, 1992.
89. Heide J. B. & John G., “Alliances in industrial purchasing: The determinants of
joint action in buyer-supplier relationships”, Journal of Marketing Research, 56(2),
32-44, 1996.
90. Herbig, P. & O’Hara, B. & Palumbo, F., “Measuring trade show effectiveness: An
effective exercise?”, International Marketing Management, 23(2), 165-170, 1993.
91. Herbig, P. & Palumbo, F. & O’Hara, B., “Differences in trade show behavior
between manufacturers and service-oriented firms”, Journal of Professional
Services Marketing, 14(2), 55-78, 1996.
92. Hillman, A.J. & Keim, G.D., “Shareholder value, stakeholder management, and
social issues. What’s the bottom line?”, Strategic Management Jounal, 22(2),
125-140, 2001.
93. Hitt, L. & Borza, A., “Partner selection in emerging and developed market eontexts:
Resources-based and organizational learning perspectives”, Academy of
Management Jounal, 43(3), 449-670, 2000.
94. Hough, J., “Attitudes and opinions of computer executives regarding attendance at
information technology events”, Research Report, Audience Characteristics #
1080, East Orleans, MA: Trade Show Bureau, 1988.
95. Hutt, M.D. & Seph, T.W., “Business Marketing MAnagement”, Dryden Press, Fort
Worth, TX, 2001.
96. Håkansson, Håkan, “International marketing and purchasing of industrial goods:
An interaction approach”, Chichester: John Wiley & Sons, 1982.
97. Håkansson, Håkan & Johanson J., “Formal cooperation strategies in international
industrial networks”, In: Contractor FJ. Lorange P, editors, Coperative strategies in
international business, Lexington, MA: Lexingtion Books, 369-379, 1988.
98. Håkansson, Håkan & Senhota, I., “Developing relationships in business networks”,
London: International Thomson Business Press, 1995.
99. Iain Maitland, “How to plan exhibitions”, Trade paperback, Cassell, 1997.
100. Jacob, F., “Preparing industrial supplies for customer integration”, Industrial
Marketing Management, 35(1), 45-56, 2006.
101. Jaworski, B.J. & Kohli, A.K., “Market orientation: Antecedents and consequences”,
Journal of Marketing, 57(3), 53-70, 1993.
102. Johansson, J. & K. Yip, G.S., “Exploiting globalization potential: U.S. and Japanese strategies”, Strategic Management Journal, 15(8), 579-601, 1994.
103. Jeannet, J. & Hennessey H.D., “Global marketing strategies”, Boston: Houghton
Mifflin Company, 1998.
104. Johnson, Jean L. & Ravipreet S. Sohi & Rajdeep Grewal., “The role of relationship
knowledge stores in interfirm partnering”, Journal of Marketing, 68(3), 21-36,
2004.
105. Jones, Eli & Lawrence B. Chonko & James A. Roberts, “Creating a
partnership-oriented, knowledge creation culture in strategic sales alliances: a
conceptual framework”, Journal of Business & Industrial Marketing, 18(4/5),
336-352, 2003.
106. Jöreskog, K.G. & Wold, H.O.A., “Systems under indirect observation: Causality
structure prediction”, Contributions to Economic Analysis, Amsterdam,
North-Holland: Elsevier Science Ltd, 1982.
107. Kaiser, H.F., “An index of factorial simplicity”, Psychometrika, 39(4/5), 31-36,
1974.
108. Kalwani, U.M. & Narayandas, N., “Long-term manufacturer-supplier relationships:
Do they pay off for supplier firms?”, Journal of Marketing, 59(1), 1-16, 1995.
109. Kale, P. & Singh, H. & Perlmutter, H., “Learning and protection of roprietary
assets in strategic alliances: Building relational capital”, Strategic Management
Journal, 21(3), 217-237, 2000.
110. Kerin, Roger A. & William L. Cron, “Assessing trade show functions and
performance: An exploratory study”, Journal of Marketing, 51(3), 87-94, 1987.
111. Kijewski, Valerie & Eunsang Yoon & Gary Young, “How exhibitors select trade
shows”, Industrial Marketing Management, 22(4), 287-298, 1993.
112. Kirchgeorg, M., “ Characteristics and forms of trade shows”, in Kirchgeorg, M.,
Dornscheidt, W.M., Giese, W. and Stoeck, N. (Eds), Trade Show Management,
Gabler, Wiesbadem, 5-29, 2005.
113. Knight, L., “Network learning: Exploring learning by interorganizational
networks”, Human Relations, 55(4), 427-454, 2002.
114. Knight, L. & Pye, A., “Exploring the relationships between network change and
network learning”, Management Learning, 35(4), 473-490, 2004.
115. Kogut, B. & U. Zander, “Knowledge of the firm, combinative capability and the
replication of technology”, Organization Science, 3(3), 383-397, 1992.
116. Kotler, Philip & Ang, Swee-Hoon & Leong, Siew-Meng & Tan, Chin-Tiong,
“Marketing management: An Asian perspective”, Prentice Hall, 2004.
117. Kåre Skallerud, “ Structure, strategy & performance of exhibitors at individual
booths versus joint booths”, Journal Business & Industrial Marketing, 25(4),
259-267, 2010.
118. Lai Chi-Shiun, PaiDa-Chang, Yang Chin-Fang, Lin Hsiao-Ju, “The effects of
market orientation on relationship learning & relationship performance in
industrial marketing: The dyadic perspectives”, Industrial Marketing Management,
38(2), 166-172, 2009.
119. Lawrence, P.R. & Lorsch, J.W., “Differentiation and integration in complex
organizations”, Adacamy of Science Quarterly, 12(1), 1-47, 1967.
120. Lee Chang-Hyun & Kim Sang-Yong, “Differential effects of determinants on
multi-dimensions of trade show performance: By three stages of pre-trade, at-show
& post-show activities”, Industry Marketing Management, 37(7), 784-796, 2008.
121. Li Ling-Yee, “Relationship learning at trade shows: Its antecedents & consequences”, Industrial Marketing Management, 35(2), 166-177, 2006.
122. Li Ling-Yee, “The effects of firm resources on trade show performance: how do
trade show marketing processes matter?”, Journal of Business & Industrial
Marketing, 23(1), 35-47, 2012.
123. Li Po-Chien & Kenneth R. Evans & Chen Yen-Chun & Charles M. Wood,
“Resource commitment behavior of industrial exhibitors: an exploratory study”,
journal of Business & Industrial Marketing, 26(6), 430-442, 2011.
124. Lilien, Gary L., “A descriptive model of the trade show budgeting decision
process”, Industrial Marketing Management, 12(1), 25-29, 1983.
125. Lorenzoni, G., Lipparini, A., “The leveraging of inter firm relationships as a
distinctive organizational capability: A longitudinal study”, Strategic Management
Journal, 20(4), 317-338, 1999.
126. Lukas, B.A. & Hult, G.T.M. & Ferrell, O.C., “A theoretical perspective of the
antecedents and consequences of organizational learning in marketing channels”,
Journal of Business Research, 36(4), 233-244, 1996.
127. Lumpkin, G.T. & Dess, G.G., “Clarifying the entrepreneurial orientation construct
and linking it to performance”, The Adacamy of of Management Review, 21(1),
135-172, 1996.
128. Ma, X. & Yao, X. & Xi, Y., “How do interorganizational and interpersonal
networks affect a firm’s strategic adaptive capability in a transition economy?”,
Journal of Business Research, 62(11), 1087-1095, 2009.
129. Mackenzie, S.B. & Podsakoff, P.M. & Jarvis, C.B., “The problem of measurement
model misspecification in behavioral and organizational research and some
recommended solutions”, Journal of Applied Psychology, 90(4), 710-730, 2005.
130. Makens, James C., “How to increase trade show effectiveness”, Piedmnot Airlines,
30(Feb), 1988.
131. Manfred Kirchgeorg & Christiane Springer & Evelyn Kästner, “Objectives for
successfully participating in trade show”, Journal of Business & Industrial
Marketing, 25(1), 63-72, 2010.
132. Maria Smirnova, Peter Naudé, Stephan C. Henneberg, Stefanos Mouzas, Sergei P.
Kouchech, “The impact of market orientation on the development of relational
capabilities & performance outcomes: The case of Russian industrial firms”,
Industrial Marketing Management, 40(1), 44-52, 2011.
133. McDougall, P.P. & Covin, J.G. & Robinson, R.B. Jr. & Herron, L., “The effects of
industry grouth and strategic breadth on new venture performance and strategy
content”, Strategic Management Journal, 15(7), 537-554, 1994.
134. Merchant, K.A., “The design of the corporate budgeting system: Influences on
managerial behavior and performance”, Accounting Review, 56(4), 813-829, 1981.
135. Mishra, D.P. & Heide, J.B. & S.G. Cort, “Information asymmetry and levels of
agency relationships”, Journal of Marketing Research, 35(3), 277-295, 1998.
136. Mohr, L.B., “Explaining organizational behavior”, Administrative Science
Quarterly, San Francisco: Jossey-Bass, 1982.
137. Moorman, C. & Miner, A.S., “The impact of organizational memory on new
product performance and creativity”, Journal of Marketing Research, 34(1), 91-106,
1997.
138. Morgan, G. & Ramirez, R., “Action learning: A holographic metaphor for guiding
change”, Journal of Marketing, 58(1), 20-38, 1994.
139. Morgan, R.M. & S.D., Hunt, “The commitment-trust theory of relationship marketing”, Journal of Marketing, 58(3), 20-38, 1994.
140. Morris, Michael H., “Industrial and organizational marketing”, Columbus, OH:
Merill Publishing Company, 1988.
141. Morrow, S.L., “The art of the show”, 2nd ed. Texas: IAEM Foundation, 2002.
142. Munuera, J.L. & Ruiz, S., “Trade fairs as services: A look at visitors’ objectives in
Spain”, Journal of Business Research, 44(1), 17-24, 1999.
143. Möller, K. & Wilson, D, “Business marketing: An interaction and network
perspective”, Bostion: Kluwer Academic Publishers, 1995.
144. Möller, K. & Törrönen, P., “Business suppliers’ value creation potential: A
capability-based analysis”, Industrial Marketing Management, 32(2), 109-118,
2003.
145. Narver, J.C. & Slater, S.F., “The effect of a market orientation on business
profitability”, Journal of Marketing, 54(4), 20-35, 1990.
146. Nevis, E.C. & DiBella, A.J. & Gould, J.M., “Understanding organizations as
learning systems”, Sloan Management Review, 36(2), 73-85, 1995.
147. Paulraj, A. & Lado, A.A & Chen, I.J., “Interorganizational communication as a
relational competency: Antecedents and performance outcomes in collaborative
buyer-supplier relationships”, Journal of Operation Management, 26(1), 45-64,
2008.
148. Pine II, B.J. & Peppers, D. & Rogers, M., “Do you want to keep your customers
forever? If the answer is yes, start building a learning relationship with each one”,
Harvard Business Review, 2000.
149. Pitt, L. & Caruana, A. & Berthon, P.R., “Market Orientation and business
performance: Some european evidence”, International Marketing Review, 13(1), 5-18, 1996.
150. Podsakoff, P. & D. Organ, “Reports in organizational research: Problems and
prospects”, Journal of Management, 27(4), 305-327, 1986.
151. Ponzurick, T.G., “International buyers perspective toward trade shows and other
promotional methods”, Journal of Marketing Theory & Practice, 4(1), 9-19, 1996.
152. Rice, Gilian, “Using the interaction approach to understand international trade
shows”, International Marketing Review, 9(4), 32-45, 1992.
153. Rice, Gilian & Almossawi, M., “A study of exhibitor firms at an Arabian golf trade
show: Goals, selection criteria and perceived problems”, Journal of Global
Marketing, 15(3/4), 149-172, 2002.
154. Rindfleisch, A. & Moorman, C., “The acquisition and utilization of information in
new product alliances: A strength-of-ties perspective”, Journal of Marketing, 65(2),
1-18, 2001.
155. Ringle, C.M. & Wend, S. & Will, A., “Smart PLS-Version 2.0”, Germany:
University at Hamburg, 2005.
156. Rodríguez-Díaz, I. & Espino-Rodríguez, T.F., “Developing relational capabilities
in hotels”, International Journal of Contemporary Hospitality Management, 18(1),
25-40, 2006.
157. Rosson, P.J. & Seringhaus, F.H.R., “Visitor and exhibitor international at industrial
trade fairs”, Journal of Business Research, 32(1), 81-91, 1995.
158. Rothchild, Michael L., “Marketing communications”, Lexington, MA: D.C. Heath
& Co., 1987.
159. Ruey-Jer Bryan Jean & Rudolf R. Sinkovis, “Relationship learning and
performance enhancement via advanced information technology: The case of Taiwanese dragon electronics firms”, Internatonal Marketing Review, 27(2),
200-222, 2010.
160. Sashi, C.M. & Jim Perretty, “Do trade shows provide value?”, Industrial Marketing
Management, 21(3), 249-255, 1992.
161. Selnes, F. & Sallis, J., “Promoting Relationship Learning”, Journal of Marketing,
67(3), 80-95, 2003.
162. Seringhaurs, F.H.R. & Rosson, P.J., “Firm experience and international trade fairs”,
Journal of Marketing Management, 17(7-8), 877-901, 2001.
163. Sinkula, J. M., “Market information processing and organizational learning”,
Journal of Marketing, 58(1), 35-45, 1994.
164. Sivadas, E. & Dwyer, F.R., “An examination of organizational factors influencing
new product success in internal and alliance-based processes”, Journal of
Marketing, 64(1), 31-40, 2000.
165. Slater, S. F. & Narver, J. C., “Market orientation and the learning organization”,
Journal of Marketing, 59(3), 63-74, 1995.
166. Sharland, Alex & Peter Balogh, “The value of nonselling activities at international
trade shows”, Industrial Marketing Management, 25(1), 59-66, 1996.
167. Shipley, David & Colin Egan & Kwai Sun Wong, “Dimensions of trade show
exhibiting management”, Journal of Marketing Management, 9(1), 55-63, 1993.
168. Shoham, Aviv, “Selecting and evaluating trade shows”, Industrial Marketing
Management, 21(4), 335-341, 1992.
169. Shoham, Aviv, “Performance in trade shows and exhibitions: A synthesis and
directions for future research”, Journal of Global Marketing, 12(3), 41-57, 1999.
170. Shust, Ric, “Why trade shows are important”, Industrial Marketing, 12(1), 68-69,
1981.
171. Stata, R., “Management innovation”, Executive Excellence, 9(6), 8-9, 1992.
172. Stone, M., “Cross-validatory choice and assessment of statistical predictions”,
Journal of the Toyal Statistical Society, Series B (Methodological), 36(2), 111-147,
1974.
173. Smith, Timothy M., “The effectiveness of trade show efforts for exhibitors of
woodworking machinery”, A Thesis in Forest Resources, The Pennsylvania State
University, The Graduate School, School of Forest Resources, 1998.
174. Steers, R.M., “Problems in the measurement of organizational effectiveness”,
Administrative Science Quarterly, 20(4), 546-533, 1975.
175. Tanner, J.F. Jr, “Leveling the playing field: factors influencing trade show success
for small companies”, Industrial Marketing Management, 31(3), 229-239, 2002.
176. Tanner, J.F. Jr. & Lawrence B. Chonko, “Trade show objectives, management, and
staffing practices”, Industrial Marketing Management, 24(4), 257-264, 1995.
177. Tesar, J., “Opportunities to sell a case study of Hannover fair CeBIT”, Trade Show
Bureau Publication, (Jul.), 1988.
178. Theoharakis, V. & Hooley, G.J., “Customer orientation and innovativeness:
Differing roles in new and old Europe”, International Journal of Research in
Marketing, 25(1), 69-79, 2008.
179. Vasilis Theoharakis, Laszlo Sajtios, Graham Hooley, “The strategic role of
relational capabilities in the business-to-business service profit chain”, Industrial
Marketing Management, 38(8), 914-924, 2009.
180. Venkatraman, N. & Ramanujam, V., “Measurment of business performance in strategy research: A comparision of approaches”, Academy of Management
Review, 11(4), 109-122, 1986.
181. Yan Yanni, Zhang Sophie Hua, Zeng Fue, “The exploitation of an international
firm’s relational capabilities: an empirical study”, Journal of Strategic Marketing,
18(6), 473-487, 2010.
182. Yang Chin-Fang, Lai Chi-Shiun, “Relationship learning from organizational
knowledge stores”, Journal of Business Reasearch, 65(3), 421-428, 2012.
183. Walsh, James P., “Managerial and organizational cognition: A trip down memory
lane”, Organization Science, 6(3), 280-321, 1995.
184. Walsh, James P. & Gerardo R. Ugson, “Organization memory”, Academy of
Management Review, 16(1), 57-91, 1991.
185. Webster, F.E., “The changing role of marketing in the corporation”, Journal of
Marketing, 56(4), 1-17, 1992.
186. Weerawardena, J. & O’Cass, A., “Exploring the characteristics of the
market-driven firms and antecedents to sustained competitive advantage”,
Industrial Marketing Management, 33(5), 419-428, 2004.
187. Williams, Jerome D. & Srinath Gopalakrishna & Jonathan M. Cox., “Trade show
guidelines for smaller firms”, Industrial Marketing Management, 22(4), 265-275,
1993.
188. Witt, Jerome & C.P. Rao., “Trade shows as an industrial promotion tool: A review
and a research agenda”, In Developments in Marketing Science, XII, Eds. Hawes
and Thanopoulos, Proceedings of the Academy of Marketing Science Annual
conference, Akron, OH: Academy of Marketing Science, 1989.
189. Wold, H., “Soft modeling: The basic design and some extensions”, In n K.G. Jöreskog & H. Wold (Eds.), Systems Under Indirect Observation, Part II,
Amsterdam: North Holland Press, 1982.
190. Zaltman, G. & Burger, P.C., “Marketing research: Fundamentals dynamics”, New
York: The Free Press, 1975.
191. Zhao, M. & T.P. Stank, “Interactions between operational and relational
capabilities in fast food service delivery”, Transportation Research Part E, 39(2),
161-173, 2003.