|
Ajzen, I. and Tomas, J. M. (1986). Prediction of Goal-Directed Behavior: Attitudes, Intentions, and Perceived Behavioral Control. Journal of Experimental Social Psychology, 22(5), 453-474. Bawa, K. and Shoemaker, R. W. (1987). The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior across Product Classes. Journal of Marketing (Oct.), 51(4), 99-110. Bayley, G. and Nancarrow, C. (1998). Impulse Purchasing: A Qualitative Exploration of the Phenomenon. Qualitative Market Research, 1(2), 99-120. Beatty, S. E. and Ferrell, M. E. (1998). Impulse buying: Modeling Its Precursors. Journal of Retailing, 74(2), 169-191. Burnett, S. E. (2006). Internal and External Trigger Cues of Impulse buying Online. Unpublished master’s thesis, Oregon State University, OR. Chang, C. C. (2010). The Effects of Characteristics of Creative Products and Purchase Situations on Impulse buying Behavior for College Students: Using Traits of Impulse buying and Price Bundling as Segment Variable. Unpublished master’s thesis, Cheng Shiu University, Kaohsiung. Chang, H. C. (2004). The Influences of Souvenir Buying Situations on Impulse buying Behavior. Unpublished master’s thesis, Providence University, Taichung. Chang, M. H. (2009). The Influences of Price Framing and Restrictions of Pre-Paid Accommodation Coupon on Customer Perceptions. Unpublished master’s thesis, National Cheng Kung University, Tainan. Chen, M. H. (June 2001). The Characteristics and Influences of Impulse buying Behavior. Takming University Journal, 17, 59-74.
Chen, M. H. (2002). The Influences of Communication Strategies, Impulsive Traits and Product Characteristics on Impulsive Consumption Behavior. Unpublished doctoral dissertation, National Taiwan University, Taipei. Chin, C. C. (2011). The Effects of Coupon Characteristics on Consumers’ Purchase Inclination: The Case of College Students. Unpublished master’s thesis, Tunghai University, Taichung. Chou, K. C. (2004). The Influences of E-Coupon on Consumer’s Perceived Value, Perceived Risk and Users’ Willingness. Unpublished master’s thesis, National Taiwan Normal University, Taipei. Cobb, C. J. and Hoyer, W. D. (1986). Planned Versus Impulse Purchase Behavior. Journal of Retailing, 62(4), 384-409. Cotton, B. C. and Babb, E. M. (1978). Consumer Response to Promotional Deals. Journal of Marketing, 42(3), 99-110. Dholakia, U. M. (2000). Temptation and Resistance: An Integrated Model of Consumption Impulse Formation and Enactment. Psychology & Marketing, 17(11), 955-982. Dittmar, H., Beattie J., and Friese, S. (1995). Gender Identity and Material Symbols: Objects and Decision Considerations in Impulse Purchases. Journal of Economic Psychology (Sep.), 16(3), 491-511. Fortin, D. R. (2000). Clipping Coupons in Cyberspace: A Proposed Model of Behavior for Deal-Prone Consumers. Psychology & Marketing (June), 17(6), 515-534. Guimond, L., Kim, C. and Laroche, M. (2001). An Investigation of Coupon-Prone Consumers Their Reactions to Coupon Feature Manipulations. Journal of Business Research, 54(2), 131-137.
Gutierrez, B. P. B. (2004). Determinants of Planned and Impulse buying: The Case of the Philippines. Asia Pacific Management Review 2004, 9(6), 1061-1078. Harmon, R. R. and Coney, K. A. (1982). The Persuasive Effects of Source Credibility in Buy and Leases Situations. Journal of Marketing Research (May), 19, 255-260. Henderson, C. M. (1988). The Interaction of Coupon with Price and Store Promotions. Advances in Consumer Research, 15, 364-371. Hirschman, E. C. and Stern, B. B. (1999). The Roles of Emotion in Consumer Research. Advances in Consumer Research, 26, 4-11. Hoch, S. J. and Loewenstein, G. F. (1991). Time-Inconsistent Preferences and Consumer Self-Control. Journal of Consumer Research (March), 17, 492-507. Hsiau, M. (2006). Marketing: Theory and Practices. BestWise Co., Ltd., Taipei. Hsu, S. C. (1992). A Study of the Motivation, Attitude and Behavior of Coupon Usage. Unpublished master’s thesis, National Taiwan University, Taipei. Huang, P. Y., et al. (2010). The Influences of Impulse buying Traits on Impulse buying Behavior – Situational Effect on Different Promotion. Unpublished master’s thesis, National Kaohsiung Marine University, Kaohsiung. Huang, W. J. (2008). The Influences of Internet Advertising Promotion and Impulsivity Trait on the On-Line Impulse buying Behavior. Unpublished master’s thesis, Chaoyang University of Technology, Taichung. Hu, K. C., and Lin, Y. L. (June 2010). The Effect of Time Pressure on Impulsive Purchasing Behavior: Sources of Time Pressure and Personality Traits as Moderators. 2010 The 13TH Conference on Interdisciplinary and Multifunctional Business Management, 347-362. Inman, J. J. and McAlister, L. (1994). Do Coupon Expiration Dates Affect Consumer Behavior. Journal of Marketing Research, 31(3), 423-428. Kao, T. C. (2007). The Influence of TV Advertising Endorser and Coupon Usage on Consumers’ Purchasing Intentions – McDonalds as an Example. Unpublished master’s thesis, Southern Taiwan University, Tainan. Kollat, D. T. and Willett, R. P. (1967). Customer Impulse Purchasing Behavior. Journal of Marketing Research (Feb.), 4(1), 21-31. Kollat, D. T. and Willet, R. P. (1969). Is Impulse Purchasing Really a Useful Concept for Marketing Decisions?. Journal of Marketing (Jan.), 33(1), 79-83. Kotler, et. al. (2009). Marketing Management. Pearson Education Limited, Essex. Langrehr, F. W. (1991). Retail Shopping Mall Semiotics and Hedonic Consumption. Advances in Consumer Research, 18, 428-433. Li, C. H. (1997). Normative and Price Level’s Influence on Impulse buying Behavior. Unpublished master’s thesis, National Taiwan University, Taipei. Li, M. H. (2007). Investigating the Relationship between Conformity and Impulse Purchasing Behavior. Operating Management Reviews, 3(2), 117-127. Lin, H. W. (2008). The Study of the Relationship between Authenticity and Perceived Risk – A Case Study of Fast Moving Consumer Goods. Unpublished master’s thesis, Chaoyang University of Technology, Taichung. Lu, P. F. (1996). An Analysis on Consumer Coupon-use Behavior. Unpublished master’s thesis, National Chung Hsing University, Taichung. Luo, X. (2005). How Does Shopping With Others Influence Impulsive Purchasing?. Journal of Consumer Psychology, 15(4), 288-294. Madhavaram, S. R. and Laverie, D. A. (2004). Exploring Impulse Purchasing on the Internet. Advances in Consumer Research, 31, 59-66. Mattila, A. S. and Wirtz, T. (2008). The Role of Store Environmental Stimulation on Impulse Purchasing. Journal of Services Marketing, 22(7), 562-567. Neslin, S. A., Henderson, C. and Quelch, J. (1985). Consumer Promotions and the Acceleration of Product Purchases. Marketing Science, 4(2), 147-165. Neslin, S. A. (1990). A Market Response Model for Coupon Promotions. Marketing Science (Spring), 9(2), 125-145. Peck, J. and Childers, T. L. (2006). If I Touch It I Have to Have It: Individual and Environmental Influences on Impulse Purchasing. Journal of Business Research, JBR-06172, 1-5. Piron, F. (1991). Defining Impulse Purchasing. Advances in Consumer Research, 18, 509-514. Reibstein, D. J. and Phillis, A. T. (1982). Factors Affecting Coupon Redemption Rates. Journal of Marketing, 46(4), 102-133. Roberts, J. A. (1998). Compulsive Buying Among College Students: An Investigation of Its Antecedents, Consequences, and Implications for Public Policy. The Journal of Consumer Affairs, 32(2), 295-319. Rook, D. W. and Hoch, S. J. (1985). Consuming Impulses. Advances in Consumer Research, 12, 23-27. Rook, D. W. (1987). The Buying Impulse. Journal of Consumer Research (Sep.), 14(2), 189-199. Rook, D. W. and Fisher, R. J. (1995). Normative Influences on Impulse buying Behavior. Journal of Consumer Research (Dec.), 22, 305-313. Schinkler, R. M. (1989). The Excitement of Getting a Bargain: Some Hypotheses Concerning the Origins and Effects of Smart-Shopper Feelings. Advances in Consumer Research, 16, 447-453. Shimp, T. A. and Kavas, A. (1984). The Theory of Reasoned Action Applied to Coupon Usage. Journal of Consumer Research (Dec.), 11(3), 795-809. Shiv, B. and Fedorikhin, A. (1999). Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making. Journal of Consumer Research (Dec.), 26, 278-292. Shoemaker, R. W. and Tibrewala, V. (1985). Relating Coupon Redemption Rates to Past Purchasing of the Brand. Journal of Advertising Research, 25(5), 40-47 Stern, H. (1962). The Significance of Impulse buying Today. Journal of Marketing (April), 26, 59-62. Su, Y. R. (2011). Understanding Why They Stopped: A Case Study on the Student Departure of the Continuing and Extension Education in STU. Unpublished master’s thesis, Southern Taiwan University, Tainan. Sweeny, J. C. and Soutar, G. N. (2001). Consumer Perceived Value: The Development of a Multiple Item Scale. Journal of Retailing, 77(2), 203-220. Tsai, C. H. (2007). The Effect of Social Influence and Trait of Buying Impulse on Impulse buying Intention. Unpublished master’s thesis, Soochow University, Taipei. Valence, G., d’Astous, A. and Fortier, L. (1988). Compulsive Buying: Concept and Measurement. Journal of Consumer Policy (Sep.), 11(4), 419-433. Wei, S. L. (2008). A Study of the Relationship between Consumer Coupon-Use Behavior and Repurchase Intention in Kaohsiung City. Unpublished master’s thesis, National Pingtung University of Science and Technology, Pingtung. Weinberg, P. and Gottwald, W. (1982). Impulsive Consumer Buying as a Result of Emotions. Journal of Business Research, 10(1), 43-57. Weun, S., Jones, M. A. and Beatty, S. E. (1998). Development and Validation of the Impulse buying Tendency Scale. Psychological Reports, 82(3), 1123-1133.
Wood, M. (1998). Socio-Economic Status, Delay of Gratification, and Impulse buying. Journal of Economic Psychology (June), 19(3), 295-320.
|