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研究生:廖音霽
研究生(外文):Liao Yin-Chi
論文名稱:台灣進口水果貿易商的經營策略之探討
論文名稱(外文):The Business Strategy of imported fruit traders for Taiwan
指導教授:謝登隆謝登隆引用關係
指導教授(外文):Hsieh, Teng-Lung
口試委員:陳靜瑜孫鈺峰
口試日期:2012-12-18
學位類別:碩士
校院名稱:東海大學
系所名稱:高階經營管理碩士在職專班
學門:商業及管理學門
學類:其他商業及管理學類
論文種類:學術論文
論文出版年:2012
畢業學年度:101
語文別:中文
論文頁數:79
中文關鍵詞:進口水果貿易商貿易核心競爭力水果產業內貿易
外文關鍵詞:Fruits import tradertraderCore competenciesFruitsIntra-industry trade
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貿易的交流是透過航空運輸、海上運輸,或是網路訊息的傳達,使各國的商品及資訊能輕鬆的跨越國界,迅速的到達不同地方與不同的人分享、生產以及使用,也因為技術與知識可以如此快速的交流,始得產業變動的速度與幅度越來越快速,形成一個新經濟空間,對各國的經濟發展策略形成一種全新的挑戰,也有了全新思維的新方向。
國人的水果消費量隨著國民所得及生活水準的提高而逐漸上升,在農貿產品市場中,水果之消費常受到產季及市場上水果價格漲跌的影響,由於水果消費有明顯的季節特性,而每一個國家所生產的水果季節也都不盡相同,因此進口水果貿易商在與各國採購水果時需要考慮到不同季節,要有季節性的組合策略,才能在市場上供應差異的品項,及消費特性不同的水果,藉此滿足不同需求的消費者,但單純的考慮各國水果生產季節,以及水果品項品種市場消費特性,這些都是要俱備成為進口水果貿易商的基本能力,在有限的台灣消費市場中,以及國外採購的龐大競爭壓力,長時間運輸的品質保鮮等因素,都在考驗著每一間進口水果貿易商。
由於進口水果貿易的參考文獻相當少,因此本文導入市場實際交易情況,以及國際貿易往來相關資料,目的就是為了讓讀者能快速地了解台灣農貿市場實況,也能輕易地了解本文所要探討的論文主題。
本研究的結果推論,利用資訊的收集管理,使企業做出差異化,提升附加價值,及運用社會交換關係來垂直整合內化形成策略聯盟,提升競爭者進入障礙。

International business interflow is based on air and sea carriages or via internet to exchange messages in order to sell goods quickly and share them worldwide. The knowledge and technical skill can also share and exchange quickly to help the production innovated to the next level. Because of that, Industrial Fluctuation moves faster and faster day by day. This is not only a new challenge for all of industrial worldwide, but it also leads us to a new aspect of thinking things.
The volume of people buying fruits in our country is increasing because our incomes and living standards are raised. In the agriculture market, the consumption of fruits is usually affected by production seasons and price fluctuation on the market. Obviously, every fruits have their own seasonal characteristics. Because of that, every country produces different fruits. Therefore, the fruit importers have to consider the weather and season of the countries when they want to buy the fruits. It must have the combine strategy of the weather seasons in order to provide the right fruits to the right people on the market. Considering the fruit seasons on every country and knowing where to sell on the markets is the basic skill that every fruit importer must have equipped. In the limited consumption market in Taiwan, big competition, and keep the fruits fresh while long time transporting are the challenges for every fruits importers.
Due to the lack of References of the fruit import business, this thesis implements the real transactions of the current fruit market and the information of the international business interactions between countries. The goal is to let the audiences can understand the real Taiwan agriculture market quickly. Also, they can easily realize the main point of this thesis.
In conclusion, the enterprise has to manage its collection information to create the difference between them in order to enhance the value-added on the products or the enterprise itself. Additionally, it can use social relationship with people to create a strategic alliance via internal vertical integration. This can raise the entry barriers for all competitors.

摘 要 i
目 錄 iv
圖目錄 v
表目錄 vi
第一章 緒論 1
前言 1
第一節 台灣現況介紹 1
第二節 研究問題 2
第三節 研究目的 3
第四節 研究方法 4
第二章 文獻探討 5
前言 5
第一節 核心競爭力的相關文獻 5
第二節 垂直整合的相關文獻 10
第三節 產業內貿易理論 13
第三章 台灣水果市場概況與產業特性 16
前言 16
第一節 台灣水果的市場概況 17
第二節 台灣水果與進口水果的差異 24
第三節 進口水果在台灣市場的發展 31
第四節 水果產業特性 37
第四章 台灣水果貿易商經營策略之探討 44
前言 44
第一節 台灣進口水果貿易商經營策略之探討 44
第二節 季節採購策略 53
第三節 進口水果貿易商如何掌握出口貿易商的策略 61
第四節 有哪些風險?如何避免 62
第五章 結論與建議 66
參考文獻 70
中文參考文獻 70
英文參考文獻 71


參考文獻
一、中文參考文獻
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