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研究生:蕭韓
研究生(外文):HSIAO, HAN
論文名稱:封閉型軟體平台與關鍵零組件對智慧型手機產業的交互影響
論文名稱(外文):The Interaction between the Closed Operating System and the Key Components in the Smartphone Industry
指導教授:謝登隆謝登隆引用關係陳靜瑜陳靜瑜引用關係
指導教授(外文):HSIEH,TENG-LUNGCHEN,JING-YU
口試委員:徐俊明蔡麗茹
口試委員(外文):SYU,JYUN-MINGCAI,LI-RU
口試日期:2013-06-03
學位類別:碩士
校院名稱:東海大學
系所名稱:國際貿易學系
學門:商業及管理學門
學類:貿易學類
論文種類:學術論文
論文出版年:2013
畢業學年度:101
語文別:中文
論文頁數:46
中文關鍵詞:封閉型軟體平台關鍵零組件垂直整合市場規模
外文關鍵詞:closed operating systemkey componentsvertical integrationmarket size
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近年來,智慧型手機產業有著相當大的成長與競爭。本研究以Milliou(2004)與Buehler and Schmutzler(2008)的研究概念為模型基礎,設計成上游為獨占,下游為雙占的產業結構,以領導與跟隨者模型(Leader-Follower)來探討。並分析領導廠商(設想成蘋果公司)的封閉型軟體平台與跟隨廠商(設想成三星集團)的關鍵零組件對智慧型手機產業的交互影響,以及討論市場規模擴大對兩廠商的影響。
研究結果如下:
一、 領導廠商的封閉型軟體平台開發程度愈高,跟隨廠商的關鍵零組件價格會越大但智慧型手機市場價格會愈低。
二、 領導廠商的封閉型軟體平台開發程度愈高,領導廠商的銷售量和總利潤都會愈大,跟隨廠商的銷售量會愈大但總利潤會愈小。
三、 領導廠商的封閉型軟體平台開發程度愈高,領導廠商與跟隨廠商的研究發展程度都會愈高。
四、 市場規模愈大,領導廠商的銷售量和總利潤都會愈大,跟隨廠商的銷售量會愈大但總利潤會愈小,而智慧型手機市場價格會愈高。
五、 市場規模愈大,領導廠商與跟隨廠商的研究發展程度都會愈低。
Today, the industry of smartphone has a big growing and competition. This paper is based on the model from Milliou(2004)and Buehler and Schmutzler(2008), and this model is designed for the monopoly competition in the upstream and the duopoly competition in the downstream of the industry structure, and using the model of Leader-Follower to discuss it. To analyse the interaction of smartphone’s industry between the closed operating system of leading company(like Apple)and the key components of following company(like Samsung), we discuss what influence between the leading company and the following company when the market size increases.
The results are as follows:
1. As the leading company’s degree of development of closed operating system increases, the following company’s price of key components will increase but the smartphone’s price will decrease.
2. As the leading company’s degree of development of closed operating system increases, the leading company’s quantity of sale and total profit will increase, and the following company’s quantity of sale will increase but total profit will decrease.
3. As the leading company’s degree of development of closed operating system increases, both of leading and following company’s degree of development will increase.
4. As the market size increases, the leading company’s quantity of sale and total profit will increase, and the following company’s quantity of sale will increase but total profit will decrease. The smartphone’s price will also increase.
5. As the market size increases, the degree of R&D of both leading and following company will decrease.
目錄
圖目錄……………………………………………………………………………V
表目錄……………………………………………………………………………V
第一章 緒論……………………………………………………………………1
第一節 研究背景…………………………………………………………1
第二節 研究目的…………………………………………………………4
第三節 研究流程與架構…………………………………………………4
第二章 文獻回顧………………………………………………………………6
第一節 垂直整合相關文獻………………………………………………6
第二節 創新相關文獻……………………………………………………10
第三章 研究方法與模型設計…………………………………………………14
第一節 模型假設與變數定義……………………………………………14
第二節 模型架構設計與分析……………………………………………17
第三節 數理模型推導……………………………………………………19
第四章 模型建構分析…………………………………………………………24
第一節 變數的模擬合理範圍值…………………………………………25
第二節 封閉型軟體平台開發程度對於各變數的影響…………………26
第三節 市場規模對於各變數的影響……………………………………33
第五章 結論與建議……………………………………………………………39
第一節 研究結論…………………………………………………………39
第二節 研究限制與建議…………………………………………………43
參考文獻…………………………………………………………………………44



圖目錄
圖1-1 2011年蘋果公司的利潤分配圖………………………………………1
圖1-2 本研究之研究流程與架構……………………………………………5
圖3-1 本模型的市場競爭架構………………………………………………17
圖3-2 蘋果公司智慧型手機的處理器晶片供應流程………………………18
圖4-1 q_1對β變動的判定圖……………………………………………………26
圖4-2 q_2對β變動的判定圖……………………………………………………27
圖4-3 x_1對β變動的判定圖……………………………………………………28
圖4-4 x_2對β變動的判定圖……………………………………………………28
圖4-5 w_1對β變動的判定圖……………………………………………………29
圖4-6 P對β變動的判定圖……………………………………………………30
圖4-7 Π_1對β變動的判定圖……………………………………………………31
圖4-8 Π_2對β變動的判定圖……………………………………………………32
圖4-9 Π_1對a變動的判定圖……………………………………………………36
圖4-10 Π_2對a變動的判定圖……………………………………………………36
表目錄
表2-1 廠商變革的軌跡………………………………………………………12
表3-1 本研究之變數及符號定義……………………………………………16
表4-1 本研究小結整理………………………………………………………38
表5-1 本研究命題表…………………………………………………………43

中文參考文獻
柯盈卉(2011),「交叉持股、產品創新與非對稱性垂直整合之探討」,東海大學
國際貿易研究所碩士論文。
曾航(2013),「iPhone全球供應鏈大解析」,人類智庫。
楊孟書(2010),「產品創新、製程創新與垂直整合之探討-上游獨占、下游雙占
之模型」,東海大學國際貿易研究所碩士論文。
鄭羽惠(2012),「非對稱垂直整合模型、政府研發補助與威嚇效果之探討」,東
海大學國際貿易研究所碩士論文。
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